“The issues that we have set out above are fundamental and go to the core of the franchise relationship. Please forgive us for saying so, but we believe that Carewatch needs to decide whether it is a franchisor or a direct provider of care services. We really do not see how it can be both.”
“… that Carewatch would offer a renewal agreement containing provisions which are not so disadvantageous to franchisees that they would not be able to continue to operate their franchise business profitably or would not be able to find a purchaser for their franchise agreement, who would be prepared to sign such an agreement.”
“We refer to our franchise agreements with you dated18 December 2006 ,10 July 2009 and19 April 2003 (“the Franchise Agreements”). Our18 December 2006 agreement has expired but the other two agreements remain in force. You have given us until Monday,3 February 2014 to renew our18 December 2006 agreement. You have sent us a draft form of agreement but you have not yet sent us an agreement to execute. The draft form of agreement contains provisions which are materially more onerous than in our existing agreement. We are aware that the [CFA] has expressed concerns about these terms. We simply do not believe that on the terms of your proposed agreement we would be able to continue to operate our Norwich business profitably. For the purposes of this letter, to avoid this letter being over lengthy, we have not set out the specific provisions of your proposed renewal agreement which we consider to be onerous but would be happy to let you have details if you so require. When we first became involved with Carewatch, we were joining a growing and successful franchise business. Since then the general approach and direction of travel for Carewatch has been to acquire other care businesses and operate them as company owned outlets and to convert franchise businesses to company owned. The situation that prevails is that less than a third of outlets are now franchised and, as far as we are aware, no new franchisees have been recruited from some five years. We are informed that as a matter of UK competition law there would be nothing to prevent Carewatch from tendering in our territory which of course is non-exclusive. When Carewatch was a proper franchisor with no more than a handful of company owned branches, this threat of competition was not significant. Now it is. We simply cannot see how a franchisor can maintain a franchise business when the franchisor is the largest potential competitor to franchisees. We have been greatly concerned by the fact that for long periods of time Carewatch ceased to recruit franchisees, no mention of franchising was contained on the Carewatch website and Carewatch did not participate in franchising exhibitions or publicise its franchise in any way. During this period no franchise manual was provided and Carewatch failed to provide guidance and assistance. As a result we believe that Carewatch has been and remains in breach of clause 7.2, 7.3, 7.5, 7.9 and 7.10 of our Norwich franchise agreement and of similar provisions in the other franchise agreements. We also believe that Carewatch has been and remains in breach of the implied duty of good faith which we are informed applies to relational contracts such as franchise agreements. That implied duty of good faith must include an obligation to continue to franchise and seek to expand the franchise network, not to impose a renewal franchise agreement which it would simply not be commercially sensible for a franchisee to enter into, to maintain sufficiently expert and experience[d] head office staff to support franchisees, not to compete with franchisees and to communicate openly and honestly with franchisees. You are in breach of not only the express provisions of the Franchise Agreements but also these implied terms. Such breaches are so serious that they amount to a repudiatory breach of contract and accordingly we are writing to you to give you formal notice that from the date of receipt of this letter our Franchise Agreements with Carewatch will terminate. We are in the process of removing references to Carewatch and complying with our other post-termination obligations and, of course, we will work with you to ensure that those termination obligations are complied with as soon as practically possible and to your satisfaction. Perhaps a representative of Carewatch can make contact with us so that we can work together on this? Having said that we will not comply with your post-termination non-compete covenants because: 1. These covenants are unenforceable when franchise agreements are terminated for your breach; 2. Clause 22.2.1 does not comply with competition law requirements; 3. Elements of clause 22.2 would not be upheld at common law as reasonable restraints on us; and 4. Enforcement of these provisions would put the lives of the elderly and/or infirm at risk. On a personal note we are desperately sad that a long and previously beneficial relationship has soured to such an extent that we simply do not believe that Carewatch is sufficiently committed to franchising for it to be sensible for this relationship to continue. Our future does not lie with a “franchisor” that appears to be determined to operate company owned branches rather than to assist in developing successful franchisees.”
“Carewatch wrote to you on27 September 2013 to explain its concern that in breach of the 2006 Agreement you were operating a second care business outside the ambit of your relationship with Carewatch. In subsequent correspondence leading up to a meeting held on11 December 2013 you confirmed that for some considerable time you had been operating a second care business known as Purely Care (formerly Poppy Care) (the “Undeclared Business”). This was a clear and profound breach of the 2006 Agreement … As a result Carewatch was entitled to terminate the Franchise Agreements immediately in accordance with clause 21. Additionally, the 2006 Agreement was due to expire on31 December 2013 . In circumstances where you wished the 2006 Agreement to be renewed for a further seven-year term you were required to be in good standing (i.e. not in breach of the 2006 Agreement) and to notify Carewatch of your wish to renew no earlier than30 June 2013 and no later than30 September 2013 . You had given no such notice and in any event, as set out above, you were not in good standing. Following the meeting held on11 December 2013 Carewatch agreed to extend your 2006 Agreement with the effect that it would expire on3 February 2014 . You had indicated your desire to continue to operate a Carewatch franchise, which Carewatch was prepared to discuss with you on the basis that you would account for the earnings from your Undeclared Business and in future not operate any such business outside your Carewatch franchise. A further meeting was held on23 January 2014 and Carewatch wrote to you on a without prejudice basis on27 January 2014 to confirm what was required of you. This involved you compensating Carewatch for losses incurred in relation to your Undeclared Business, in addition to signing a new franchise agreement to document the proposed renewal.”
“It is clear to us that your allegations of breach of contract by Carewatch are a sham. They are a fiction designed solely to support your purported termination in circumstances where you did not wish to compensate Carewatch for the harm caused by your Undeclared Business, and where no doubt you were advised that the restrictive covenants in the 2006 Agreement would for a period after termination prevent you from operating a care business. The irony of your reliance on an alleged duty of good faith is not lost on Carewatch: having made substantial profits from your Undeclared Business during the term of the 2006 Agreement, you now seek to rely on baseless allegations to escape your post-termination obligations. As a responsible franchisor, and to protect its franchise network as well as its own business, Carewatch is obliged to ensure that you are held to account.”
“We are actively recruiting enthusiastic and dedicated professionals with or without care experience, who seek a challenging and rewarding business.”
“New Franchise Agreement We started the consultation on the updated Franchise Agreement on 13 November of last year and after taking into consideration all the points raised and making a number of concessions. The agreement has been drafted by a BFA Affiliate solicitor Clyde & Co and ratified by the British Franchise Association (BFA), representing a fair offer to new and existing Franchisees. It was not our intention to make any further changes to this new agreement that was distributed to the network on14 January 2013 , however following the discussions with the CFA, it was appropriate to make some minor updates and amendments to the Agreement. Where we felt this was necessary these have been incorporated into the Franchise Agreement that will be offered to all Franchisees … Franchisee Self Terminations Unfortunately a small number of Franchisees have decided not to renew their agreements and we received notification letters of self-termination. We were surprised this action was taken, as when a franchise agreement is terminated the Franchisee ultimately has no rights under the franchise or no business to sell. … We are keen to support positive Franchisees who want to work with Carewatch to grow their business and develop a positive relationship; sadly this is not the case for everyone. Those Franchisees who want to work collaboratively with us; we have offered them an opportunity to renew the new Franchise Agreement and to withdraw their termination. Those who feel they cannot work with us, we are writing to advise them that we will be [in]voking Clause 22 of the agreement and take over their business in an effort to protect the Carewatch brand and business. However, we are doing our utmost to speak to the Franchisees in question and make sure they understand the grave positions they have put their businesses and themselves in. Through further discussions, we have been able to convince some of these valued members of the network that remaining part of the network and working collaboratively with us is within their best interests and that of the business as a whole. We will continue to have dialogue with those who have terminated and are hopeful to resolve the situation. We are pleased to confirm over the last three weeks we have now completed 7 new Franchise renewal agreements, 4 of which were Franchisees who had chosen to terminate. … On Going Support To help us provide a more focused level of support to Franchisees, I am pleased to advise you that we are in the final stages of recruiting two new Business Development Managers (BDM) for the franchise team. We will be making sure that these BDM’s are seasoned professionals that have the skills and attributes to build solid working relationships whilst adding value to your business …”
“15. … To my knowledge these are well-known amongst the franchisees. They are both a burden and a benefit. They are a burden in that we know that we cannot take the Carewatch system, leave the network, re-brand and set up on our own and solicit without a period having elapsed and we know that Carewatch can step-in. But they are also a benefit because we know that our fellow franchisees cannot do likewise. The practical effect is that we share ideas and information and work or pull together as a network which is usually to the greater good. The idea that for years a franchisee has taken advantage of the effect of restrictive covenants and then ignores them when it suits him galls me. 16. I have also been asked about corporate-owned branches. My view is that it does not matter whether the branch is a franchisee or corporate-owned. Provided both are properly run, both push the brand and contribute to market awareness and goodwill which help me recruit new clients. In my experience clients often do not appreciate that my businesses are franchises. They see my business as “Carewatch” and my fortunes are affected by the reputation of the brand and the system. ”
“It was very difficult, for me, certainly (and a number of others), to find out precisely what the CFA members’ concern was as far as Carewatch’s performance or responses were.”
“I most certainly could have. I cannot see why that would be a problem.”
“WHEREAS:- (A) The Franchisor as a result of extensive research and practical business experience has developed a successful business of the provision of care and support services and training services (“the Business”) which is carried on under the name “Carewatch” (“the Trade Name”); (B) The Franchisor has built up a substantial reputation and goodwill in the Trade Name which is associated with the highest standards of service; (C) The Franchisor has developed specialised care and support services and training services (“the Services”) to be supplied by the Business; (D) The Franchisor is the owner of confidential information on the management and operation of the Business and in methods of conducting marketing and promoting the Business (“the System”); (E) The Franchisor is the registered owner of the trade mark set out in the Schedule (“the Trade Mark”) [i.e. the mark “Carewatch”] which is associated with the Services and the Franchisor will licence the Franchisee to use the Trade Mark; and (F) The Franchisee wishes to acquire from the Franchisor the right to provide the Services and to operate the System in accordance with the terms of this Agreement.”
“22.6 Immediately upon termination of this Agreement, the Franchisor and/or its nominees shall have the right to enter upon the Premises with such other personnel as it deems reasonably necessary and operate the Franchisee’s Business in place of the Franchisee provided that written notice of its intent to do so shall be given to the Franchisee within 7 days following the date of termination. The benefit of the Franchisee’s Business shall vest in the Franchisor or its nominee absolutely from the date on which the Franchisee’s Business is operated by either or both of them provided that the Franchisee shall be indemnified against liability for any expense of the Franchisee’s Business from such date excepting any expense or liability referred to in clause 22.9 below. 22.7 Upon receipt of written notice from the Franchisor in accordance with clause 22.6 above the Franchisee shall take such steps as are necessary to give up possession of and/or transfer to the Franchisor or its nominees any lease of the Premises and the assets of the Franchisee’s Business or, if so required by the Franchisor, the obligation to pay for any lease, hire purchase, rent or other charges in relation to the Franchisee’s Business. The following items shall be excluded from such transfer unless otherwise agreed by the Franchisor:- 22.7.1 the bank account of the Franchisee and all monies belonging to the Franchisee; 22.7.2 the right to receive the debts of the Franchisee; and 22.7.3 all liabilities of the Franchisee except as otherwise agreed. 22.8 The consideration payable to the Franchisee pursuant to any written notice under clause 22.6 shall be:- 22.8.1 for all materials used in the Franchisee’s Business, not itemised in the latest audited accounts of the Franchisee’s Business, the current cost price to the Franchisee or the price which was payable by the Franchisee at the date of delivery of the said terms [sic] or the market value as at the date of termination whichever shall be the lower; 22.8.2 for all other items used in the Franchisee’s Business the net written down value in the latest audited accounts of the Franchisee or the market value as at the date of termination whichever shall be lower, provided that such items are wholly owned by the Franchisee. If not wholly owned but subject to a lease, hire, hire purchase or other form of rental or credit agreement the Franchisor or its nominee at no cost to the Franchisor may but shall not be obliged to take over the obligations and benefits under any such agreement as from the date of termination of this Agreement … and the Franchisee shall take such steps and execute such documents as are required to complete an assignment or novation as required by the Franchisor.” 22.7.1 the bank account of the Franchisee and all monies belonging to the Franchisee; 22.7.3 all liabilities of the Franchisee except as otherwise agreed. 22.8.1 for all materials used in the Franchisee’s Business, not itemised in the latest audited accounts of the Franchisee’s Business, the current cost price to the Franchisee or the price which was payable by the Franchisee at the date of delivery of the said terms [sic] or the market value as at the date of termination whichever shall be the lower; 22.8.2 for all other items used in the Franchisee’s Business the net written down value in the latest audited accounts of the Franchisee or the market value as at the date of termination whichever shall be lower, provided that such items are wholly owned by the Franchisee. If not wholly owned but subject to a lease, hire, hire purchase or other form of rental or credit agreement the Franchisor or its nominee at no cost to the Franchisor may but shall not be obliged to take over the obligations and benefits under any such agreement as from the date of termination of this Agreement … and the Franchisee shall take such steps and execute such documents as are required to complete an assignment or novation as required by the Franchisor.”
“… does not give any guarantee or warranty … generally in connection with the sales volume, profitability or any other aspect of the Franchisee’s Business.”
“A. No, I have signed the documents, so I have obviously agreed with those clauses in it. Q. Yes, and you have accepted that they are incorporated in the documents? A. Yes, of course.”
“So, yes, I signed the agreement, yes, I was part of the business, but I felt the detail of the contract was not particularly relevant to me, which, in hindsight, is probably the wrong thing to have thought.”
“21. The language used by the parties will often have more than one potential meaning. I would accept the submission made on behalf of the appellants that the exercise of construction is essentially one unitary exercise in which the court must consider the language used and ascertain what a reasonable person, that is a person who has all the background knowledge which would reasonably have been available to the parties in the situation in which they were at the time of the contract, would have understood the parties to have meant. In doing so, the court must have regard to all the relevant surrounding circumstances. If there are two possible constructions, the court is entitled to prefer the construction which is consistent with business common sense and to reject the other. … 23. Where the parties have used unambiguous language, the court must apply it …” (1). The meaning of “the Business” and “the Services”
“(iii) Until at least March 2012 the Business as advertised by the Claimant was predominantly related to the provision of domiciliary care and did not include live-in care in the services. [I]t is to be inferred the Business as operated by the Claimant also did not include live-in care; (iv) In about March 2012 the Claimant began to include live-in care in the services it advertised and it may have offered that service through some of its own Carewatch owned offices …”
“21. Further it was an implied term of each of the Agreements that:- (i) The purpose of the same was to:- (a) enable [Carewatch] to carry on business with a view to making a profit as a franchisor; and (b) enable Focus at the same time to carry on business with a view to making a profit as a franchisee; and/or (c) enable Focus to build up, retain or realise the capital value of the franchise business or to have something to sell; and/or (d) work to improve and develop the franchise network for the mutual benefit of [Carewatch] as franchisor and Focus as franchisee. (ii) [Carewatch] would not derogate from the grant of the franchise in particular by acting or failing to act so that the consequence was the reduction or diminution in the viability or value of the franchise network or the viability, value or marketability of the franchise business operated by Focus; (iii) [Carewatch] would give the Defendants reasonable notice of any change that would be likely to adversely affect the viability, value or marketability of the franchise business operated by Focus; (iv) Neither party is entitled to benefit from their own breach of contract or other wrong; (v) The parties would conduct themselves in a manner which was supportive of and did not frustrate, obstruct or inhibit the purposes of the same; (vi) The parties would at all times operate the terms of the Agreement on an open and collaborative basis for their mutual benefit and so as to allow them each to maximise profits; and (vii) The parties would conduct themselves as franchisor and franchisee in good faith and/or dealing with each other fairly and in particular not in a manner that would damage each other’s business interests in the franchise businesses operated by Focus under licence from [Carewatch].” (a) enable [Carewatch] to carry on business with a view to making a profit as a franchisor; and (b) enable Focus at the same time to carry on business with a view to making a profit as a franchisee; and/or (c) enable Focus to build up, retain or realise the capital value of the franchise business or to have something to sell; and/or (d) work to improve and develop the franchise network for the mutual benefit of [Carewatch] as franchisor and Focus as franchisee. (ii) [Carewatch] would not derogate from the grant of the franchise in particular by acting or failing to act so that the consequence was the reduction or diminution in the viability or value of the franchise network or the viability, value or marketability of the franchise business operated by Focus; (iii) [Carewatch] would give the Defendants reasonable notice of any change that would be likely to adversely affect the viability, value or marketability of the franchise business operated by Focus; (iv) Neither party is entitled to benefit from their own breach of contract or other wrong; (v) The parties would conduct themselves in a manner which was supportive of and did not frustrate, obstruct or inhibit the purposes of the same; (vi) The parties would at all times operate the terms of the Agreement on an open and collaborative basis for their mutual benefit and so as to allow them each to maximise profits; and (vii) The parties would conduct themselves as franchisor and franchisee in good faith and/or dealing with each other fairly and in particular not in a manner that would damage each other’s business interests in the franchise businesses operated by Focus under licence from [Carewatch].”
“17. The question of implication arises when the instrument does not expressly provide for what is to happen when some event occurs. The most usual inference in such a case is that nothing is to happen. If the parties had intended something to happen, the instrument would have said so. Otherwise, the express provisions of the instrument are to continue to operate undisturbed. If the event has caused loss to one or other of the parties, the loss lies where it falls. 18. In some cases, however, the reasonable addressee would understand the instrument to mean something else. He would consider that the only meaning consistent with the other provisions of the instrument, read against the relevant background, is that something is to happen. The event in question is to affect the rights of the parties. The instrument may not have expressly said so, but this is what it must mean. In such a case, it is said that the court implies a term as to what will happen if the event in question occurs. But the implication of the term is not an addition to the instrument. It only spells out what the instrument means.”
“Secondly, the court should in any event be very slow to imply into a contract a term, especially one which is couched in rather general terms, where the contract contains numerous detailed express terms such as the contract in this case. In my judgment, in such a case, the court should only do so where there is a clear lacuna. The parties in this case took a great deal of trouble to spell out with precision and in detail the terms that were to govern their contractual relationship. The alleged implied term is expressed in broad and imprecise language. I can see no justification for grafting such a term onto a carefully drafted contract such as this.”
“I am in no doubt that, as a matter of common sense, and on the authorities, the relationship is much closer to an ordinary commercial relationship, than one between employer and employee.”
“86. I would maintain that view even if the arrangement between Boots and Hamsard is to be regarded as some sort of nascent joint venture in the course of negotiation. I do not regard the decision in Yam Seng Pte Ltd v International Trade Corporation as authority for the proposition that in commercial contracts it may be taken to be the presumed intention of the parties that there is a general obligation of “good faith”
“… that [Carewatch] does not give any guarantee or warranty … generally in connection with the sales volume, profitability or any other aspect of the Franchisee’s Business …” and “that no representation, warranty, inducement or promise, express or implied, has been made by [Carewatch] or relied upon by [Focus] in entering into this Agreement save such as may have been notified … in writing and are annexed to and incorporated in this Agreement.”
“Nothing in this Agreement shall be construed as making the parties hereto partners or joint venturers or render either party hereto liable for any of the debts or obligations of the other party and [Focus] shall in no way be considered as being an agent, employee or representative of [Carewatch] in any dealings which [Focus] may have with any third party … ”
“32. On31 January 2014 [Carewatch] was in repudiatory breach of the Agreements and the Defendants accepted that breach and lawfully terminated the Agreements, which termination was caused by [Carewatch’s] breach. Further [Carewatch] was in repudiatory breach in that:- (i) it was requiring the Defendants to enter into a new franchise agreement for Norwich which: (a) was not a current franchise agreement in that it was not offered to anyone other than an existing franchisee renewing; (b) was void under the [Competition Act 1998 ]; (c) expressly permitted [Carewatch] to compete with Focus in the Territory as defined in the agreement offered; and (d) imposed a minimum level of management fee and was otherwise more disadvantageous to a franchisee; (ii) had ceased, since at least 2008, to support or develop its franchise business; (iii) had ceased, since at least 2008, to support or develop its franchise network; (iv) was in the process of converting its franchisees’ businesses to Owned Offices; (v) was, since at least 2006, providing no support or know how to the Defendants; (vi) had created a situation where the only possible purchaser of franchisees’ businesses was [Carewatch].” (i) it was requiring the Defendants to enter into a new franchise agreement for Norwich which: (a) was not a current franchise agreement in that it was not offered to anyone other than an existing franchisee renewing; (b) was void under the [Competition Act 1998 ]; (c) expressly permitted [Carewatch] to compete with Focus in the Territory as defined in the agreement offered; and (d) imposed a minimum level of management fee and was otherwise more disadvantageous to a franchisee; (ii) had ceased, since at least 2008, to support or develop its franchise business; (iii) had ceased, since at least 2008, to support or develop its franchise network; (iv) was in the process of converting its franchisees’ businesses to Owned Offices; (v) was, since at least 2006, providing no support or know how to the Defendants; (vi) had created a situation where the only possible purchaser of franchisees’ businesses was [Carewatch].”
“The value of Focus’ franchise businesses operated pursuant to the Agreements has been reduced by [Carewatch’s] breaches. The value of those businesses, as part of a supported and developing franchise network would be in excess of£300,000 . If the value of those businesses is confined to the value of the assets it is likely to be less than£50,000 .”
“It is a sufficient justification, and indeed it is the only justification, if the restriction is reasonable - reasonable, that is, in reference to the interests of the parties concerned and reasonable in reference to the interests of the public, so framed and so guarded as to afford adequate protection to the party in whose favour it is imposed, while at the same time it is in no way injurious to the public. That, I think, is the fair result of all the authorities.”
“One way perhaps of looking at a franchise agreement is that this is a form of lease of goodwill for a term of years, with an obligation on the tenant, as it were, to retransfer the subject matter of the lease at the end of the lease in whatever state it is. So to that extent there is an obligation to transfer goodwill in a particular form, which is much more akin, I think, to the goodwill cases than to the servant cases.”
“… during the term of a franchise, goodwill is built up in the franchise territory with the use of a franchisor’s name and branding. Such goodwill is a potentially valuable asset in the hands of the franchisee so long as he continues to trade in the franchise territory, and in the hands of a franchisor at the termination of a franchise agreement. A franchisor’s interest in that goodwill is vulnerable to competition from a former franchisee who has knowledge of the area and experience of dealing with particular groups of customers. The commercial purpose of a post-termination covenant against competition is to prevent the franchisee for a period of time from continuing and competing in his former territory in the same line of business so as to enable the franchisor to exploit the goodwill that he has built up during the term, most obviously by recruiting another franchisee for the same area.”
“(1) Subject to section 3, agreements between undertakings, decisions by associations of undertakings or concerted practices which – (a) may affect trade within the United Kingdom, and (b) have as their object or effect the prevention, restriction or distortion of competition within the United Kingdom, are prohibited unless they are exempt in accordance with the provisions of this Part. (2) Subsection (1) applies, in particular, to agreements, decisions or practices which- (a) directly or indirectly fix purchase or selling prices or any other trading conditions; (b) limit or control production, markets, technical development or investment; (c) share markets or sources of supply; … (3) Subsection (1) applies only if the agreement, decision or practice is, or is intended to be, implemented in the United Kingdom. (4) Any agreement or decision which is prohibited by subsection (1) is void. … (7) In this section “the United Kingdom” means, in relation to an agreement which operates or is intended to operate only in a part of the United Kingdom, that part. (8) The prohibition imposed by subsection (1) is referred to in this Act as “the Chapter I prohibition”.”
“37. It must therefore be held that an agreement that may affect trade between Member States and that has an anti-competitive object constitutes, by its nature and independently of any concrete effect that it may have, an appreciable restriction on competition.”
“15. In a system of distribution franchises of that kind an undertaking which has established itself as a distributor on a given market and thus developed certain business methods grants independent traders, for a fee, the right to establish themselves in other markets using its business name and the business methods which have made it successful. Rather than a method of distribution, it is a way for an undertaking to derive financial benefit from its expertise without investing its own capital. Moreover, the system gives traders who do not have the necessary experience access to methods which they could not have learnt without considerable effort and allows them to benefit from the reputation of the franchisor’s business name. Franchise agreements for the distribution of goods differ in that regard from dealerships or contracts which incorporate approved retailers into a selective distribution system, which do not involve the use of a single business name, the application of uniform business methods or the payment of royalties in return for the benefits granted. Such a system, which allows the franchisor to profit from his success, does not in itself interfere with competition. In order for the system to work, two conditions must be met. 16. First, the franchisor must be able to communicate his know-how to the franchisees and provide them with the necessary assistance in order to enable them to apply his methods, without running the risk that that know-how and assistance might benefit competitors, even indirectly. It follows that provisions which are essential in order to avoid that risk do not constitute restrictions on competition for the purposes of Article 85(1). That is also true of a clause prohibiting the franchisee, during the period of validity of the contract and for a reasonable period after its expiry, from opening a shop of the same or a similar nature in an area where he may compete with a member of the network. The same may be said of the franchisee’s obligation not to transfer his shop to another party without the prior approval of the franchisor; that provision is intended to prevent competitors from indirectly benefiting from the know-how and assistance provided. 17. Secondly, the franchisor must be able to take the measures necessary for maintaining the identity and reputation of the network bearing his business name or symbol. It follows that provisions which establish the means of control necessary for that purpose do not constitute restrictions on competition for the purposes of Article 85(1).”
“(2) Provisions which are strictly necessary in order to ensure that the know-how and assistance provided by the franchisor do not benefit competitors, do not constitute restrictions of competition for the purposes of Article 85(1). (3) Provisions which establish the control strictly necessary for maintaining the identity and reputation of the network identified by the common name or symbol do not constitute restrictions of competition for the purposes of Article 85(1).”
“ The Commission considers that, despite the existence of specific matters, service franchises show strong similarities to distribution franchises and can therefore basically be treated in the same way as the distribution agreements already exempted by the Commission. This basic premise relies on the fact that the EEC competition rules apply without distinction to both products and services. This does not prevent the Commission from taking into account in individual cases certain specific characteristics relating to the provision of services. In particular, know-how is often more important in the [supply of services] than in the supply of goods because each service requires the execution of particular work and creates a close personal relationship between the provider of the service and the receiver of the service. Therefore, the protection of the franchisor’s know-how and reputation can be even more essential for service franchises than for distribution franchises where mainly the goods advertise the business by carrying the trademark of the producer or distributor. Also certain services, as for instance the ServiceMaster services, are executed at the customer’s premises, while goods are usually sold at the premises of the retailer. Services of this type further reinforce the link between the provider of the services and the customer.”
“This post-term non-competition and non-solicitation obligation is acceptable both as regards its duration and its geographical extent. This obligation is necessary to prevent the ex-franchisee from using the know-how and clientele he has acquired for his own benefit or for the benefit of ServiceMaster’s competitors. It is further necessary to allow ServiceMaster a limited time period to establish a new outlet in the ex-franchisee’s territory.”
“It is evident, in particular from paragraph 16, that a post-termination restraint on competition may, but will not necessarily, fall outside the purview of section 2, and that this question will depend on whether the post-termination restraint is essential to prevent the risk that know-how and assistance provided by the franchisor to the franchisee will, after termination, be used to aid the franchisor’s competitors. The test is in many aspects similar, but not identical, to that which the common law applies to the validity of a post-termination restraint on competition. It is in both cases a necessity test, but whereas the common law considers what is necessary to protect the franchisor’s goodwill, Community law addresses that which is essential to protect the franchisor against his know-how and assistance being used by his competitors.”
“… would not be justified first as the know-how provided includes a large element of general commercial techniques, and second, as this type of franchise is primarily granted to retailers who are already experienced in selling shoes.”
“… took seriously the need to distinguish between know-how of a general type provided to experienced retailers, and know-how specific to the franchisor’s way of business, together with training provided to those without prior experience. In both cases it may be supposed that a similar legitimate need might exist to protect the franchisor’s goodwill, but that formed no part of the Commission’s analysis.”
“… extended to technical assistance (both to principals and staff), business management assistance, including in particular the expensive and complicated IT system and, in the form of the Operating Manual, included a comprehensive description of the way in which to run a business which would be attractive to customers. Mr Vickers was taken through this in cross-examination, and he agreed with substantial parts of it, albeit saying that in certain respects he had no particular need for it himself.”
“Once it is established that, taken as a whole, the know-how and assistance provided by a franchisor to a franchisee and (in the present case) its principal is of an extent and type likely to turn that franchisee or principal into an effective competitor of the franchisor, it is in my judgment quite inappropriate then to conduct a minute assessment of the question whether a particular franchisee could somehow devise a similar and competing business after termination which might minimise the extent of the prior provision of know-how and assistance by way of contribution to his competitiveness.”