“… directly or indirectly be engaged or concerned or interested in any capacity whatsoever in any business which carries on a business similar to or which competes with the PIRTEK BUSINESS;” subject to the usual exception for a not more than 5% holding in the shares of a listed company. I shall refer to it as “the RC”
“Vetech is not a Phoenix company of Pirtek Darlington as the trading styles are clearly different, and it has been set up to trade in a clearly differently defined market (Defence Exhibit AG Strategy Works Report) offering ‘some’ products that are similar to products that Pirtek offer. However the intention is to expand this product range into products other than that of Pirtek UK’s core product range, to capitalise on the personal knowledge and skills I have gained throughout my working life and provide services as such, which we believe would be profitable and are required by the local business community. This would not, as exhaustibly (sic) stated and proven, include On-Site Mobile Hose Services, which has been proven is not a profitable venture in the Pirtek Darlington territory.”
“They were no longer intending to provide services they had as a Pirtek outlet, the new company Vetech would be supplying hose and fittings but solely through a counter trade only, and that they would no longer be providing an On Site Mobile Hose Replacement Service.”
“14. It should next be observed that the compatibility of distribution franchise agreements with Article 85(1) cannot be assessed in the abstract but depends on the clauses contained in such contracts. In order to give a fully useful response to the national court this Court will consider those contracts which have a content similar to that described above. 15. In a distribution franchise system such as this, an enterprise which has established itself as a distributor in a market and which has thus been able to perfect a range of commercial methods gives independent businessmen the chance, at a price, of establishing themselves in other markets by using its mark and the commercial methods that created the franchisor’s success. More than just a method of distribution, this is a manner of exploiting financially a body of knowledge, without investing the franchisor’s own capital. At the same time this system gives businessmen who lack the necessary experience access to methods which they could otherwise only acquire after prolonged effort and research and allows them also to profit from the reputation of the mark. Distribution franchise agreements are thus different from either dealership agreements or those binding approved resellers appointed under a system of selective distribution which involve neither use of a single mark nor application of uniform commercial methods nor payment of royalties in consideration of the advantages thus conferred. Such a system, which permits the franchisor to take advantage of his success, is not by itself restrictive of competition. For it to function two conditions must be satisfied. 16. First, the franchisor must be able to communicate his know-how to the franchisees and provide them with the necessary assistance in putting his methods into effect, without running the risk that this know-how and assistance will aid his competitors, even indirectly. It thus follows that those clauses which are essential to prevent this risk do not constitute restrictions of competition in the sense of Article 85(1). These include the prohibition on the franchisee opening, for the duration of the franchise or for a reasonable period after its termination, a shop with an identical or similar purpose in an area where he could be in competition with one of the members of the network. The same applies to the obligation on the franchisee not to sell his shop without the prior approval of the franchisor: this clause serves to ensure that the benefit of the know-how and assistance provided does not go indirectly to a competitor.”
“(27) The clauses that are essential to prevent the know-how made available from benefiting competitors are the following: - the clause providing for non-competition during the term of the agreement prohibits the franchisee from operating any other franchised shop within the allocated territory, unless such other shop sells products that are unrelated to the products of the Charles Jourdan Group. This clause is justified for the franchisee by the fact that the know-how provided could easily be used for the benefit of other products and other trade marks under another franchise system. The franchisee is not bound by any non-competition clause once the agreement has expired. Such a non-competition clause would not be justified first as the know-how provided includes a large element of general commercial techniques, and second, as this type of franchise is primarily granted to retailers who are already experienced in selling shoes.”
“(a) Contributes to− (i) improving production or distribution, or (ii) promoting technical or economic progress, while allowing consumers a fair share of the resulting benefit; and (b) Does not− (i) impose on the undertakings concerned restrictions which are not indispensable to the attainment of those objectives; or (ii) afford the undertakings concerned the possibility of eliminating competition in respect of a substantial part of the products in question.”
“The Plaintiff is anxious to protect its business within the area. In that connection, now that the [franchise agreement] is determined, the Plaintiff wishes it to enter into a new arrangement with a fresh franchisee. The Plaintiff’s primary concern in seeking the present injunction is to protect its goodwill in the area and to protect its ability to enter into a fresh arrangement for such incoming franchisee and indeed to find such an incoming franchisee. As Mr Tritton says, it is not from other drain-cleaning businesses that an incoming franchisee needs protection or, I add, could conceivably be entitled to protection. It is from the Plaintiff’s own ex-franchisees an incoming franchisee is entitled to protection, provided that that protection is reasonable. In this case the protection sought and contractually agreed to is for one year and is only within the area. It is obvious that the Plaintiff will be likely, and one would have to judge this at the date of the agreement, to have far greater difficulty in attracting a new franchisee if the ex-franchisee is known as a Dyno Rod franchisee with all the Dyno Rod experience and contacts and is operating in the territory. An ex-franchisee has the benefit of considerable investment by the Plaintiff which puts the ex-franchisee in a better position than others. Provided that it is reasonable in terms of the public interest and not unfair to the ex-franchisee in terms of time or area, the Plaintiff is entitled in my judgment to ensure that his investments are protected by ensuring that unfair advantage is not taken by an ex-franchisee by for example for instance prematurely determining the franchisee agreement and setting out on his own.”
“The purpose of clause 23.1(a) therefore, was to allow the Claimant a breathing space of twelve months in which to establish a replacement franchisee and to protect its goodwill, free from competition, from a franchisee who had previously operated within the franchise territory. The fact that, in the event, the Claimant did not seek to find a replacement franchisee in the months following the termination has no relevance. The meaning of the clause cannot depend on what happened after the contract was made.”