“In the present case it is plain that to the knowledge of the defendants this machinery was required to perform a particular function, and the warranty given shows what the function was that the machine was designed to perform. There is, therefore, no doubt at all that the plaintiff is entitled to rely on the second part of the passage I have read, and to claim as damages the business loss which must reasonably be supposed to have been, in the contemplation of both parties at the time when they made the contract, the probable result of the breach. In other words, this plaintiff is not confined to the loss which might be called the natural result of having a machine which turned out to be worth less than the purchase price he has paid for it.”
“….. the loss of the profit which this machine, if it had been as warranted, would have brought him during its mechanical life.”
“A claim of that kind puts the plaintiff in the same position as though he had never made the contract at all. In other words, he is back where he started; and if it were shown that the profitearning capacity was in fact very small, the plaintiff would probably elect so to base his claim. But, alternatively, where the warranty in question relates to performance, he may, in my judgment, make his claim on the basis of the profit which he has lost because the machine as delivered fell short in its performance of that which it was warranted to do.” 85.To like effect, Jenkins LJ said, at page 308: “The general principle applicable to the case is, I apprehend, this: the plant having been supplied in contemplation by both parties that it should be used by the plaintiff in the commercial production of pulverized clay, the case is one in which the plaintiff can claim as damages for the breach of warranty the loss of the profit that he can show that he would have made if the plant had been as warranted.”
“When the seller states a fact which is or should be within his own knowledge and of which the buyer is ignorant intending that the buyer should act on it, and he does so, it is easy to infer a warranty”
“In my experience, the Magma machine I bought in 2015 does not deliver what I was told when I bought it and therefore I feel that the machine was mis-sold to me. For example, it does not reduce hair loss by 86% in 3 treatments. Some patients have found laser treatments painful and have not continued with treatments. ”
“In my opinion, based on the evidence of my own tests and the evidence from the clinicians who used the Magmas at NYLC and also Belinda Porter’s experience, the fundamental cause of pain, discomfort and burns to clients is very poor regulation of the cooling tip.”