“1. having regard to the provisions of the Sixth Directive and in particular to art 2(1) thereof, what is the proper test to be applied in deciding whether a transaction consists for VAT purposes of a single composite supply or of two or more independent supplies?”
“The same is true where two or more elements or acts supplied by the taxable person to the customer, being a typical customer, are so closely linked that they form, objectively, a single, indivisible economic supply, which it would be artificial to split.” (9) In circumstances where the application of the principle in sub–paragraph (8) above leads to the identification of a single supply, its character for VAT purposes may be that of one or other of the constituent elements, if predominant. Alternatively it may have a unique character enjoyed by neither of the constituent elements: see Byrom v Revenue and Customs Commissioners[2006] STC 992 , per Warren J at paragraphs 46-48 and 51. (10) Where it is necessary for the application of the above principles to identify the essential features of the consideration for a payment which consists of the right or opportunity to participate in a scheme conferring a range of benefits, it is “perhaps” useful to ask “why objectively people are likely to want to join it”: per Lord Slynn in Card Protection Plan, on its return to the House of Lords, at paragraph 25. (2) Prima facie every supply of a good or of a service must normally be regarded as distinct and independent: see Card Protection Plan at paragraph 29. (3) Nonetheless the functioning of the VAT system would be distorted if what is in substance a single service from an economic point of view were artificially split: (ibid). (4) The relevant transaction must be analysed with due regard to all the circumstances in which it takes place: see Card Protection Plan at paragraph 28. Over-zealous dissection and analysis of particular clauses should be avoided: see Card Protection Plan on its return to the House of Lords[2001] STC 174 , at paragraph 22. (5) The essential features of the relevant transaction must be ascertained in order to determine whether the taxable person is supplying the customer, being a typical customer, with several distinct principal services or with a single service: see Card Protection Plan at paragraph 29. (6) The fact that the goods and/or services are supplied in consideration of a single price may suggest that for VAT purposes there is a single supply, but this is not decisive: see Card Protection Plan at paragraph 31, and see also the Levob case where the component parts of a single VAT supply were split into separately priced items. (7) Where elements of the consideration are ancillary to another element or elements which is or are identified as the principal service, then there will be a single VAT supply of the principal service, and the ancillary elements will be treated as part of that principal supply. A service will be regarded as ancillary to a principal service if it does not constitute for customers an aim in itself, but a means of better enjoying the principal service supplied: see Card Protection Plan at paragraph 30. (8) It does not follow that every distinct part of the goods or services provided pursuant to a transaction is a separate supply for VAT purposes unless it is “ancillary”
“ Counsel for the commissioners contends, and this is, I would accept, a point of law, that his conclusion that the subscription is paid in consideration of the husk of membership is to be discovered and confirmed by the terms of the rules.”
“As I see it the tribunal has approached this as a matter of fact. They asked themselves what in substance and reality is the service for which the subscription is paid. They concluded that as a matter of substance and reality the subscription is paid for the package of individual benefits, and I can see no reason whatever for thinking that they erred in law, or indeed reached other than a perfectly sensible conclusion on the facts of this case.”
“Mr Barnes urged on us that this case was decided before Card Protection Plan and so should not affect our reasoning. We agree with him that the approach adopted by the Court of Appeal in that case – as to whether there was one supply or many must be subject to the later decisions of the ECJ and the House of Lords, but the issue of the nature of a membership subscription is a different issue from the question of the proper categorisation of a supply for VAT purposes. In our judgment the question we have to ask is “what did the member get for his subscription?” – Was the subscription paid for the mere husk of membership or was it paid for something else as well? And is it possible that it may have been paid for the “husk of membership” if that membership in itself confers cachet, status or (we add) other collateral benefits and if the granting of that membership falls within section 5(2)(b); but possible also that it may have been paid for something else provided by the person to whom it was paid – as was found to have been in the AA case and in Barton. These will be questions of fact.”
“If it were not for the T-shirt we would have no hesitation in holding that the husk of membership is the single principal supply made by Tumble Tots in return for£19 . But the T-shirt was significant: we accept that being able to wear it may give a child a sense of belonging or of being like the others in the group, that wearing it may enhance or appeal to a child’s desire to conform, and that its possession will afford decency and warmth to the child. Mr Pereira (sic) indicated that some people did just want the T-shirt but we did not believe that such people were typical consumers. When asked in cross examination about the statement in Tumble Tots’ marketing material which related to membership instilling a sense of belonging, Mrs Periera indicated that the only element of the membership pack which was particularly significant in this respect for the child was the T-shirt. The T-shirt operated as an admission card. Like the registration of the child’s membership it opened the door to admission to a session. It also instilled for the child a sense of belonging. It was for the typical consumer not as important as membership (since that is what the form told the consumer he had to have before the child could attend) but was nevertheless an end in itself. It did not simply enable membership to be enjoyed better, but enabled attendance at the session to be better enjoyed. It was thus and end in itself.”