“In bald outline the LighterLife programme is a programme for rapid weight loss for those who are seriously overweight. It enables them to lose about one stone a month, and aims to enable them not to put that weight back on again. The physical aspect of the programme is the total replacement (in the initial months) of normal food with LighterLife food packs; this is accompanied by counselling and advice in weekly group sessions run by the Appellant. The participants pay the Appellant for the special food packs but make no specific payment for the support services provided at the Group sessions.”
“The questions this appeal raises are these:- (i) does a participant give consideration for the provision of the support services: when he pays for the food packs is that payment also consideration for the support services, or are they provided free? (ii) if consideration is given for the support services, is the Appellant making two separate supplies, one of support services and the other of food, between which the consideration should be apportioned, or one single composite supply? (iii) if the Appellant is making a single composite supply is that supply zero-rated (as a supply of food) or standard rated? (iv) if the Appellant is making multiple supplies for consideration, how should the consideration be split between the supplies?”
“31. We had before us a wealth of documentary evidence relating to the LighterLife programme. This included advertising material, material given to participants, the DVDs which were shown at group sessions, LighterLife’s manuals for its counsellors and documents relating to the relationship between LighterLife and the counsellors. We also had samples of the food packs. 32. We heard oral evidence from David Baxendale, a director of the Appellant, who ran the business of the Appellant, and from Octavia Morley the chief executive officer of LighterLife UK Ltd. We also heard the evidence of two people who had participated in the LighterLife programme through providers other than the Appellant: they were Sara Anne Jamison, the current marketing director of LighterLife UK Ltd, and Susan Elizabeth Smith an officer of HMRC. All of the witnesses provided witness statements. From that evidence we find the facts as follows. (1) The LighterLife Programme 33. The LighterLife Programme is a weight management programme for those who have a body mass index over 29 and in particular for those who have failed to lose weight by other means. It is a combination of nutritionally complete food packs and specialised counselling techniques. The Programme has three main stages: (i) Foundation. This stage lasts 14 weeks for women, and 8 weeks for men. Participants adhering to the programme abstain from normal food completely during the period, eat only the food in the food packs, and attend weekly meetings with a LighterLife Counsellor such as Mr Baxendale. During this stage participants should lose some 3 stone. (ii) Development. This stage is for those participants who have more than 3 stone to lose. Participants adhering to the programme in this stage continue to abstain from normal food and eat food packs only and attend weekly sessions. (iii) Route to Management. This is the stage at which conventional food is gradually re-introduced. This stage lasts some 12 weeks. Participants adhering to the programme gradually reduce the number of food packs they eat each day and begin to eat conventional food. They attend weekly sessions. In addition there are programmes for the lapsed and the continuing clients: (i) Management : four week courses with food packs for those who have completed the earlier stages but wish to rebalance their diets or who wish for further support; (ii) Refreshers : for the lapsed who wish to rejoin the programme; and (iii) Holding : for those who have not managed to stay on the diet. Participants in Holding Sessions do not purchase food packs; they may attend to be weighed or receive advice. Not all LighterLife consultants ran Holding Programmes : the Appellant is one such. Of some 24,000 current participants approximately 13,000 are in Foundation and Development, 8,000 in Management in some form, and 3,000 are in Refreshers. 34. Overall the LighterLife Programme appeared to us to achieve for many participants what its advertising material claimed for it: “It uses a powerful combination of nutritionally complete meal replacements, which enable fast and effective weight loss, along with group counselling sessions with a qualified LighterLife Counsellor, to help clients make lasting changes and achieve long term results.”
“Counselling didn’t appeal to me at first. But I soon realised how important it was … I found the support of the groups vital to my success.” “What really made the difference though were the group sessions with a qualified Counsellor” “To begin with you have only the soups, starters and bars provided while the weekly group sessions with qualified Counsellors help you to get to the root of the problem.”
“Four Food packs a day help the fat go away.” “… during weeks 2-14 your counsellor will: Weigh you … Check your ketone level … Collect your payment and give you enough food packs … Show you that week’s … DVD Introduce you to Cognitive Behaviour Therapy and Analysis …”
“ Before starting Foundation and taking total Balance Food packs you must … “Weekly meetings:- You will need to pay for and collect your weekly supply of products at your weekly meeting …” (6) Other Matters 61. The food packs provide a Very Low Calorie Diet. We understand that the lack of calorific content in the food packs and their purpose mean that their composition, marketing and labelling has to comply with the provisions of particular European Directives and domestic regulation. Some medical checking is effectively required before such products may be sold. 62. The diet foods one might obtain in high street shops are not comparable to Very Low Calorie Diets. But other Very Low Calorie Diets which, like the LighterLife food packs, are a total replacement for conventional food are marketed to the public. Two are available for purchase via the internet. One of these is advertised for a price comparable to that attributed to the LighterLife foodpacks. Its provider requires purchasers to submit certain medical information before a purchase is permitted. It provides some online support to purchasers if they require it, but no regular counselling support in any way comparable with that provided by LighterLife. The other is fairly new to the market but appears to operate in a similar way to the first. 63. LighterLife food packs have also been offered for sale on E-bay at prices above those charged by LighterLife. 64. We heard no evidence as to whether the type of regular counselling and support which LighterLife counsellors provided would be available from any other provider to someone who had acquired LighterLife or other Very Low Calorie Diet food packs separately. It was clear that LighterLife counsellors would not provide such counselling in relation to the Foundation stage; but it was possible that they might unknowingly provide it at other stages, if a client had purchased alternative products. 65. Susan Smith told us that it was important for her to be able to go to one provider for everything, and that it had been important to participate in groups where everyone was in the same situation. Sara Jamison said that if she had bought food packs from another supplier, some group support would have been useful. 66. Focus Groups Ms Morley told us that the clients understand that they were buying the food packs and that the counselling is a free service. She said “The clients understand that they can attend the groups for free or visit their counsellor without paying”
“even if elements are not ancillary to a principal supply there may be a single supply if non ancillary parts are so closely linked from an economic (or physical see Talacre per the Advocate General at his paragraph 44) perspective as to constitute a single supply …”
“94. We have found that a package is supplied for a single consideration. The question is whether that package is properly to be split into its component parts. We take into account the following:- (i) a single supply from an economic point of view should not be split so as to distort the functioning of the VAT system, (CPP). In Talacre, at paragraph 41, the Advocate General regards the “functioning of the VAT system” as a practical concern: it was there apparent that “separate indications of the relevant components of the price and the application of different rates of VAT” would not “present significant difficulties”
“97. … we considered whether the support service should be treated as comprising separate elements: some of which were ancillary to, or indissociable from, the food packs, and some of which were neither ancillary to nor indissociable from them. Into the former category might come weighing, medical checks and support in sticking with the food packs; and into the second the support services related to keeping the weight off in the future. We concluded that the elements of the support services were indissociable : they were closely physically linked to each other and even though different parts achieved different aims it would be artificial to split them.”
'the supply of goods or services effected for consideration within the territory of the country by a taxable person acting as such;'
'22. The same [sc there is a single supply] is true where two or more elements or acts supplied by the taxable person to the customer, being a typical consumer, are so closely linked that they form, objectively, a single, indivisible economic supply, which it would be artificial to split.'
'30. ... --Article 2(1) of Sixth Directive must be interpreted as meaning that where two or more elements or acts supplied by a taxable person to a customer, being a typical consumer, are so closely linked that they form objectively, from an economic point of view, a whole transaction, which it would be artificial to split, all those elements or acts constitute a single supply for purposes of the application of VAT ...'