“… In cases where the plaintiff selects words from a publication, pleads that in their natural and ordinary meaning the words are defamatory of him, and pleads the meanings which he asserts they bear by way of false innuendo, the defendant is entitled to look at the whole publication in order to aver that in their context the words bear a meaning different from that alleged by the plaintiff. The defendant is entitled to plead that in that meaning the words are true and to give particulars of the facts and matters upon which he relies in support of his plea, as he is required to do … It is fortuitous that some or all of those facts and matters are culled from parts of the publication of which the plaintiff has not chosen to complain. Where a publication contains two or more separate and distinct defamatory statements, the plaintiff is entitled to select one for complaint, and the defendant is not entitled to assert the truth of the others by way of justification. Whether a defamatory statement is separate and distinct from other defamatory statements contained in the publication is a question of fact and degree in each case. The several defamatory allegations in their context may have a common sting, in which event they are not to be regarded as separate and distinct allegations. The defendant is entitled to justify the sting, and once again it is fortuitous that what is in fact similar fact evidence is found in the publication. … In all cases it is the duty of the court to see that the defendant, in particularising a plea of justification or fair comment, does not act oppressively. Whether the particularisation of the plea is oppressive depends not only on the facts of each case, but also on the attitude of the plaintiff. I say this because a plaintiff can limit the extent and cost of inquiry at trial by making timely admissions of fact.”
“… I turn to consider whether the so-called ‘health risk issue’ – charge (a), as I have labelled it – raises a distinct and separate defamatory allegation. In one sense it does. Charge (a) is concerned solely with the health risk qualities of the product which the plaintiff company is admittedly making and selling, whereas charges (b) and (c) are concerned principally with one particular aspect of the marketing of the product. The main thrust of the two criticisms, the sting of the two libels, is different. If the BBC proves at the trial that the product has been promoted to children as asserted in the programme (charges (b) and (c)) the action will fail, regardless of whether the product does indeed pose a serious risk to health (charge (a)). Conversely, proof that the product, to the plaintiff company’s knowledge, poses a serious risk to health (charge (a)) cannot, on any conceivable meaning of the words used in the programme, afford the BBC a defence if it fails to prove any marketing and promotion to children. But, despite this and despite [counsel’s] submissions to the contrary, in my view charges (b) and (c) are not wholly independent of charge (a). [Counsel] submitted that the nature of the product was irrelevant in this action. Somewhat inconsistently, he also submitted that the admission was made in order to be fair to the BBC. I do not see how fairness can require an admission on a point which is irrelevant to the issues in the action. The reason why I consider that charges (b) and (c) are not wholly independent of charge (a) is that part of the sting of the libel in charges (b) and (c) lies in the nature of the product. Marketing a product in a manner likely to attract the attention of young people would, in itself, be an innocuous allegation. The sting lies in the allegation that this particular product, to the knowledge of the plaintiffs, is dangerous to health. The nature of the product is an integral part of the allegation. Likewise with charge (c): the assertion that the plaintiffs have broken an agreement with the DHSS in their marketing of Skoal Bandits acquires added sting from the nature of the product which, it is said, is being marketed so as to attract young persons. In my view, one of the elements, and a not unimportant element, in the accusation of such marketing is that the product in question, to the knowledge of the plaintiffs, is dangerous to health.”
“A balance has to be struck between the legitimate defence of free speech and free comment on the one hand and on the other hand the costs which may be involved if every peripheral issue is examined and debated at the trial.”
“In my judgment, Nicholls LJ correctly set out the relevant principles in his judgment in that case. I share his unwillingness, and that of Russell LJ, to accept that the length and cost of a libel action must be greatly extended simply because it is not easy for a pleader to extricate the sting or stings of which his client complains from the words surrounding them, which may contain a quite separate and distinct sting. The leading judgments of this court from Allsop v Church of England Newspaper Ltd[1972] 2 QB 161 onwards have been concerned to control the scope of this type of litigation, and I can see no logical basis for the supposed rule for which [counsel] contended. It is no defence to a charge that ‘You called me A’ to say ‘Yes, but I also called you B on the same occasion, and that was true,’ if the second charge was separate and distinct from the first. It may in any given case be difficult to decide whether the two charges are indeed separate and distinct …, but whether they are or not is a question of law which can conveniently be determined on interlocutory application of this kind.”
“For the purpose of defining what the ‘real issue’ is, one is not confined to that which is pleaded. It is necessary to stand back from the formulation of the case by the parties’ counsel and to take a broad and non-technical approach. That would plainly follow from such cases of Polly Peck and Rechem International Ltd v Express Newspapers, TheTimes, June 18, 1992… what is or is not ‘peripheral’ must be judged objectively, on the facts of the individual case, …”