“In summary, the term ‘threat’ covers any intimation that would convey to a reasonable man that some person has trade mark rights” – as it was in that case – “and intends to enforce them against another.” – He carried on – “It matters not that the threat may be veiled or covert, conditional or future. Nor does it matter that the threat is made in response to an enquiry from the party threatened.”
“… I believe that the purpose of the letter was to give [the recipient] information and a warning. That requires the answer: a warning as to what?”
“The test is whether the communication would be understood by the ordinary recipient in the position of the claimant as constituting a threat of proceedings for infringement.”
“Using language in its ordinary sense, it is difficult to see that an intimation ceases to be a threat because it is addressed to a third party in response to an inquiry, or because it is addressed to the person himself. … If I threaten a man that I will bring an action against him, I threaten him nonetheless because I address that intimation to himself, and I threaten him nonetheless because I address the intimation to a third person.”
“23. A working definition of an actionable threat is a statement from which a reasonable man in the position of a person to whom the statement is made understands is a statement that might well be the subject of infringement proceedings at some point in the future. The threat is of course in the legal proceedings, and these proceedings have a long and slightly confused history. No doubt they have their emotional roots in the well-known statement of Lord Esher in Ungar v Sugg[1892] 2 RPC 113 that ‘better a man have anything happen to him except all his children die of the influenza than that he be involved in a patent action’. Although they have their roots in patent proceedings, they have spread out into many forms of intellectual property, and the reason is very straightforward. 24. It is entirely wrong for owners of intellectual property rights to attempt to assert them without litigation, or without the threat of litigation, in reply. If somebody goes around saying, ‘I will sue you for infringement of patent unless you stop buying your goods from X’, then the natural response of anybody to whom that statement is made was to stop buying the goods of X. The statement may be entirely truthful and it may also be made with the complete belief in its truth. In those circumstances, the action of malicious falsehood is not available. The action for threats was therefore invented to cover precisely the case where a bona fide statement which is untrue as to infringement was made and has caused the claimant loss. It enabled the claimant, and it enables the claimant, to start proceedings once somebody starts asserting infringement, but refuses to bring proceedings in which that assertion can be tested.”
“The representation that was made to eBay is, it might said, consensual in this sense, that eBay offer a service whose purpose is to avoid eBay being involved in disputes with right owners. eBay take the line of least resistance. They insist upon a proper notification but, once the proper notification is made, they remove the listing. They do not themselves check the bona fides or accuracy of the notification. They rely upon the notifying person for that, but they say if we get a well-constituted notification, then we will remove the listing.”
“When eBay is notified by intellectual property rights owners of items that infringe their intellectual property rights such as copyright or trade mark, we are obliged to remove the listings as soon as possible”
“9.1 D2 asked eBay to confirm that ‘if Mirrorkool files a NOCI to report a member for possible Infringement, that eBay in no way, shape or form views that NOCI (use of the VeRO system) as a threat of proceedings against eBay’ (see email dated 13/4/14 [C/637]. The reply was, ‘The VeRO programme is specifically designed for Right Owners to report their intellectual property rights through, and we will in no instance take it as an offense if you wish to do so. Please be assured we always wish to make a well researched judgment, so we will ask you to send any and all details of your intellectual property rights so the removals we will make in your name are fair and legally correct.’ (see email dated 14/4/14 [C/637]); 9.2. D2 further asked eBay to clarify if they view a NOCI under the VeRO Programme as a threat of proceedings against eBay (see email dated 14/4/14 [C/638]). The reply was an emphatic ‘No, we certainly don’t’ (see email dated 14/4/14 from Marieke Timmerman of the eBay VeRO Team [C/639]. Ms Timmerman goes on to say: ‘We are actually quite happy when Right Owners are helping us keeping our site safe from infringing material. That is why we always encourage right owners to join our programme. A Verified Right Owner may send us as many NOCI’s (sic) as he or she can fill with infringing material and we will be glad to take action if the claim is valid.’”
“Proceedings may not be brought under this section [that section provides a remedy for groundless threats of proceedings for infringement of the rights in registered designs] in respect of a threat to bring proceedings for an infringement alleged to consist of the making or importing of anything.”