“It is wrong to say that the ability of the customer to eat the food while 10 it is hot is simply an inevitable consequence of the Appellant’s purpose of demonstrating fresh cooking. It is not a consequence, but part of the purpose itself. The Appellant demonstrates fresh cooking by enabling the customer to consume the food while hot. The inevitable consequence argument is applicable in Pimblett because there the 15 asserted purpose in heating the pies was simply to render them edibleif someone bought one shortly after it had been cooked then he would get a hot pie, but a later purchaser would get a cold pie. Their Lordships held that the former cannot be used to say that, knowing that certain customers will be able to consume a hot pie means that the pie20 maker’s purpose in heating the pie is to enable consumption while hot. However, in this case, the intention is that all customers get hot food and they get it because the Appellant intends to provide it to them while it is still hot.”