“The figure for receipts determined should represent the annual trade considered to be maintainable at1st April 1998 (the antecedent valuation date) having regard to the physical nature of the property and its location as at1st April 2000 when the new rating lists come into force (or subsequently following a material change of circumstances) on the assumption that the business will be proficiently carried out by a competent publican responding to the normal trading practices and competition of the locality.”
“The graphs provide a range of percentage values within each band at any level of fair maintainable receipts. The choice of the percentage to be applied to the total of the fair maintainable liquor receipts and the fair maintainable net income from gaming machines for each individual house is a matter of judgement. This allows for the ‘fine tuning’ of the valuation to reflect the operation of the house and the significance of the expenses required to maintain the particular type of trade being carried on. Factors to be considered include the level of prices charged, staffing costs, maintenance, incentives, insurance, marketing, provision of entertainments, etc, in relation to the fair maintainable receipts adopted.”
“In some cases it may be obvious from the outset that the actual trade figures are either higher or lower than those achievable by the hypothetical tenant for the type of house in that location, (for example due to the personality of the actual licensee either in attracting or deterring trade), in which case the fair maintainable trade should be adjusted at the outset. Where the property is part of a group, chain or brand, any over- or under-trading outside the range of trading variation that can reasonably be expexted may not be immediately apparent. In such cases no systematic adjustment, either upwards or downwards, is appropriate but where it is considered this may be a factor the initial valuation should be reviewed at the stand back and look stage.”
“Who could have foreseen that this extravagant folie de grandeur would end up a public house? A public house it has become, though, an extraordinary public house, possibly the most successful public house in the 11 country ... it sometimes seems that every one heading for Liverpool Street Station is having a drink there.”
“In some cases it may be obvious from the outset that the actual trade figures are either higher or lower than those achievable by the hypothetical tenant for the type of house in that location, … in which case the fair maintainable trade should be adjusted at the outset.”