“If Daisy Boo & Monkey Too” is successful, it is anticipated that the Company will distribute the show’s broadcast rights both domestically and internationally and also licence the show’s content to toy manufacturers, children’s clothes producers and app and video game developers as well as exploring other monetisation options.”
“You hereby unconditionally and irrevocably, transfer, convey and assign to [Entertainment] absolutely and with full title guarantee (a) the entire copyright (including without limitation any rental and lending rights and the right to communicate to the public) and (b) all other rights whatsoever, in all products of your services hereunder, including, without limitation, all performances and literary, dramatic, artistic and musical material contributed by you to [Daisy and Ollie] …”
“The Writer, with full title guarantee, hereby irrevocably grants and assigns to [Entertainment] the entire copyright and all other rights of whatever nature in and to the Work [product of the Writer’s services] … including all vested future and contingent rights to which the righter is now or may in the future be entitled under the law in force in any part of the world TO HOLD the same unto [Entertainment] for the full period of copyright including all reversions renewals revivals and extensions thereof and thereafter (insofar as the Writer is able so to do) in perpetuity. The Writer hereby confirms that the assignment of rights in the Work … shall include an assignment of all rental and lending rights and cable re-transmission rights in the Writer’s original contribution to the Work the Writer confirms that the payments contained herein include full and proper equitable remuneration in respect of any rights … that the Writer may have in relation to the episodes of the Series produced hereunder. …”
“The Script Editor HEREBY GRANTS AND ASSIGNS to [Entertainment] by way of assignment of present and future copyright the entire copyright and all other rights of whatsoever kind and nature (including, without limitation, rental and lending and all similar rights and satellite broadcasting and cable retransmissions rights which the Script Editor may now be or may become entitled to in the Work [defines as all products of the Script Editor’s services] and all other products of the Script Editor’s services hereunder in any and all media (whether now known or hereafter invented) throughout the world for the full period of copyright therein including all revisions, reversions, renewals and extensions thereof and thereunder … in perpetuity TO HOLD the same unto [Entertainment] absolutely. [Entertainment] shall be entitled to use and authorise others to use the Work or any part or parts thereof in such manner as it shall in its sole discretion think fit …”
“The [Fund] may invest in companies which individually own the intellectual property rights to a new family entertainment concept or show, either originated or developed by CHF. The capital raised will be used to develop, produce and monetise the shows or concepts. The [Fund] aims to invest in a selection of shows or concepts, both those in development and/or in production. … The success of investee companies will derive from all revenue inflows relating to their intellectual property rights such as broadcasting, licencing and merchandising sales. The potential returns to investors are not capped … [Media] will typically hold 50% of each investee company’s voting rights with Investors holding the balance. On a sale of any investee company, sale proceeds will be distributed pro rata to their shareholding. The [CCC] is at the heart of the [Fund] and is key to its success. It is responsible for identifying prospective shows or concepts that not only offer excellent family entertainment but also offer the potential to generate significant commercial returns to investors.”
“once a show or concept has been produced and an initial broadcast contract has been entered into with a broadcaster or digital media platform, an investee company will aim to generate revenue initially by licencing the broadcast rights to its show or concept on a worldwide basis and by exploiting ancillary rights.”
“In consideration of the provision of the Budget … but subject to the provisions of clause 9.1 [which provided that the Appellant shall own all rights in and to the Production (52 episodes of Daisy and Ollie)] … [Entertainment] hereby assigns to the Client all present and future copyright … and all other Intellectual Property Rights … for the purposes of enabling [the Appellant] to have and exploit all worldwide rights of production … in perpetuity.”
“Creating and developing [Daisy] with the immensely talented team at CHF has been a pleasure and I am thrilled to be managing the project through the studio pipeline.”
“Cartoon Network are also in the process of creating EPK (electronic press kit) which will be followed by a press junket in Autumn, whereby the press will have direct access to interview the cast in advance of a full-scale consumer launch. The Studio is also in the process of finalising a raft of promotional materials, trailers, karaoke videos and nursery rhymes, which we will be able to share soon…. The voice of a new character was recorded this month, that of Grandad with Brendan O’Carroll (or Mrs Brown as he is better known) … This could be invaluable, particularly in capturing the Irish market. We are planning to announce his involvement officially in October alongside the consumer launch to ensure maximum coverage. … The costumes for Daisy and Ollie are now complete and look very true to the characters in the show. … The full website is currently under construction … we are aiming to launch the full website at the end of August … We are now in the final stages of putting a budget together for Daisy and Ollie to star in a large-scale live event throughout December 2017 and early January 2018. As the episodes will be being broadcast regularly by this stage, it will be a [sic] provide a further opportunity to attract additional press interest and continue to build a fan base. We are continuing to pursue interest in broadcast and distribution following out attendance at the Asia Content market. No deals have been formalised at this stage. There is also interest in the series from the Chinese market and we are currently discussing potential distribution arrangements. Our Commercial Director will travel out to China in the coming weeks, with additional content and 13 episodes, with a view to securing distribution for pan-Asia and South America. The deal will be based on typical 30% commission arrangement for the agent. Following on from the trade press release, we have been approached by a number of international broadcasters for further information on the series and we are now following up on these enquiries.”
“I’ve worked with the incredibly talented team of artists and animators at CHF to develop a beautiful and unique style that I think will appeal to parents and children alike”), and the studio (noted as that of CHF). The commercial statement is provided by Jenny Johnstone (Commercial Director at Entertainment) who states: “It is always our objective to first engage a lead broadcast partner in the UK ahead of full series production, and we are pleased to announce Turner Broadcasting has acquired to series for its pre-school platform Cartoonito. … the ideal partner for Daisy and Ollie. … Supported by an extensive marketing and advertising campaign, Daisy and Ollie will debut on the channel in September 2017. A broadcast partner such as Cartoonito will undoubtedly drive both European placement and Licencing and Merchandising sales. Daisy and Ollie has significant licencing and merchandising appeal, reaching across all product categories including but not limited to Plush, Toys and Games, Apparel, Mobile Applications (Apps) and Publishing. Our emphasis will be on Plush, Toys and Apps in the first phase: these key categories will lead any pre-school programme and are often multi-territory licences. Our expectation is to present Daisy and Ollie at the major TV and Toy markets including MIPCOM, Kidscreen and Toy Fair; these events provide the ideal environment to meet with key decision makers both nationally and internationally. The following table is provided to highlight potential revenue generated from broadcast licence fees and merchandising minimum guarantees. ”
“The print on demand model is one that is increasingly being used by brand owners as a flexible and risk-free way to get product to fans quickly”
“Daisy Boo & Monkey Too Limited, to be renamed Hoopla Animation Limited, (the Company) owns, develops, produces and licenses family media content, primarily children’s TV animation shows and entertainment concepts. … To date the Company has successfully raised over£3 million of EIS investment which has been used to produce 52 x 6-minute episodes of the animated TV show ‘Daisy & Ollie’, a 22-minute Christmas Special starring Gary Barlow and 22 short Nursery Rhymes. Daisy & Ollie, created by Helen Brown, launched on Cartoonito (Turner Broadcasting) in November 2017 and quickly became its number one rated show. Since then the Company has licensed Daisy & Ollie to television broadcasters in Finland (YLE), Russia (CLS) and the Middle East (Discovery) and has appointed a TV distribution agent, Jetpack, to continue its growth by distributing the show globally. In addition, the Company has launched its own online shop selling a selection of apparel and soft furnishings and has a range of online games and nursery rhymes which can be accessed via either Cartoonito’s or Daisy & Ollie’s own website. Having previously outsourced production services to a third party, it is now the intention of the Company to restructure and employ or engage all its production staff directly in order to produce new content… … With over a quarter of all products bought for children up to the age of 14 carrying an animation character or brand, pre-school and character-led content is a highly competitive market. However, with this product market representing 48% of all global licensing revenues and generating£8 billion in retail sales in the UK alone, it can be hugely rewarding, particularly if the Company produces a series or a number of series that resonate with its core audience. The Company aims to develop and design largely character-led projects and products with associated spin-off merchandising opportunities. PR should be generated around these IP concepts to ensure full social media coverage to enable the brands to drive forward into their specific marketplace. Additional outlets for the branded market to increase revenue will include licensing videos, music rights, toys, plush, celebration parties with mascot characters in costume and live mascot costume shows/events. The success of Daisy & Ollie, the Company’s flagship show, since its launch at the end of 2017 and the full support it has received from its broadcast partners demonstrates that Daisy & Ollie has all the qualities needed to be a major licensing success. Contrary to popular belief and due to the advent of digital platforms, there is little income to be gained from selling broadcast rights to a show alone. In fact, a good number of traditional broadcasters no longer offer any form of remuneration to license a show for 3 or more years. The upside however is the exposure a broadcaster can bring, which effectively makes each show broadcast an advert for the toys and merchandise ranges associated with the show’s characters, hence the more shows, the more exposure and the more merchandise sold. One of the requirements in the new digital world from both broadcaster and L&M partners is for a continuing supply of new content. Licensees are no longer happy to support just a 1 or 2 series show, they require additional content, more series, more spin offs, more games, more of everything. The greater the amount of content that can be produced the greater the chance of success. It is perhaps no coincidence that Peppa Pig has had the licensing success it has enjoyed to date, having launched in May 2004 with 52 episodes it has now grown to have 264 episodes with a further 117 currently in production. To attract the bigger L&M deals and expand into the lucrative US market, it is widely accepted that a children’s television show needs at least 104 x 6-minute episodes. To reach this threshold with Daisy & Ollie, the Company intends to produce at least a further two series of the show. Once complete, the board expects the Company’s L&M revenues to significantly increase, and this is highlighted in the Company’s financial projections which can be found on page 10 of this plan. It is forecast that L&M revenue will jump from£125k for YE 2020 to£1,250,000 for CY 2021 and then to£2,250,000 , 4,000,000 and£4,455,000 for subsequent CYs 2022, 2023 and 2024 respectively. … The Company, as one of the few independent animation studios in the UK, would also look to generate employment for the scores of graduates and artists who struggle to find long term employment in the animation field. … As an example, the Company has been invited to Guangzhou in 1Q 2019 to discuss a broad partnership with a major IP Rights development partner for China and SE Asia. Guangzhou is a major centre for animation development in China and this partnership will extend to co-development of new IP suitable for both markets. Initial estimates from the Chinese partner for a 5-year Daisy & Ollie exploitation would underwrite the estimates the Company has given in its financial plan on page 10. The Company is already in discussions to accelerate this partnership. The Company’s current network of broadcasters, licensees and partners have confirmed that the development of another 52 episodes of D&O would move the overall IP into a longer term, 5 to 10-year relationship, as the Company would have reached a critical mass that reduces repetition and so increases engagement with young families. With critical mass the Company will be in a position to negotiate much larger, multi-territory agreements through its licensing agents and its own contacts. Firstly, the Company would do this with its own in-house executive team and look to strike an international representation agreement in 2020.”
“the process of commissioning a sub-contractor to carry out work the product of which was the vesting of an intangible asset in the person commissioning the work or an increase in the value of an intangible asset already held by the person commissioning the work, can properly be described as “creating” the intangible asset or value in question. There is, in our view, certainly no need for a person to carry out work itself through its own employees before it can be said to have “created” the product of that work.”
“(5) In the case of an intangible asset that is intellectual property, references to the creation of an asset by a company are to its creation in circumstances in which the right to exploit it vests in the company (whether alone or jointly with others).”
“to make form, constitute or bring into legal existence”
“Ms Brown suggested that the payments so made were not made “in the course of the arrangements” but were instead made pursuant to the production services agreements. We do not understand the reasoning underlying that submission. The fact that the production services agreements gave rise to the legal obligation to make the payments (and were therefore the immediate cause of those payments) and that those agreements were on arm’s length, industry-standard, terms does not mean that those agreements (and the payments to which they gave rise) did not form part of the “arrangements” which we have described above. On the contrary, the services provided under the production services agreement and the amounts expended by the Appellant in order to obtain those services were at the very heart of the “arrangements”