WM Morrison Supermarkets Plc v Revenue and Customs (VAT - zero-rating - whether Organix and Nakd bars are confectionery) [2021] UKFTT 106 (TC)

FTT-Tax
WM Morrison Supermarkets Plc v Revenue and Customs (VAT - zero-rating - whether Organix and Nakd bars are confectionery)
[2021] UKFTT 106 (TC) · 2021-02-11
[146]However, the normal meaning is not always apposite. In C&E Commrs v Top Ten Promotions [1969] 1 WLR 1163 (“ Top Ten ”), Lord Upjohn said at p.1171:
“It is highly dangerous, if not impossible, to attempt to place an accurate definition upon a word in common use; you can look up examples of its many uses if you want to in the Oxford Dictionary but that does not help on definition; in fact it probably only shows that the word normally defies definition. The task of the court in construing statutory language such as that which is before your Lordships is to look at the mischief at which the Act is directed and then, in that light, to consider whether as a matter of common sense and every day usage the known, proved or admitted or properly inferred facts of the particular case bring the case within the ordinary meaning of the words used by Parliament.” 147. The “mischief” at which Note 5 was directed can be seen from the Chancellor’s Budget speech, recorded in Hansard, and from the explanatory Note to the relevant Order changing the primary legislation. Neither Hansard nor the Order was referred to by either party, but both are set out in the Organix case which formed a key part of both parties’ submissions. 148. I therefore considered whether Hansard and/or the explanatory Note should to be taken into account in determining the meaning of the statutory term at issue in this case, namely “sweetened”
. The purpose of Note 5 149. The current legislation is set out at §82-83. Until March 1988, the exception to the zero-rating for food was in the Value Added Taxes Act 1983, Sch 5, Group 1, excepted item 2, and it read as follows:. “sweets and similar confectionery (including drained, glace or crystallized fruits); and biscuits and other confectionery (not including cakes) wholly or partly covered with chocolate or some product similar in taste and appearance.” 150. In his Budget speech on 15 March 1988 [1] , the Chancellor of the Exchequer announced that he was changing that provision, because:
“The emergence of new products has rendered this definition…somewhat obsolete. In particular, recent legal decisions mean that some cereal bars are subject to VAT, while others are not. I propose to clarify the law so that all cereal bars are taxed.” 151. The Value Added Tax (Confectionery) Order 1988 came into force on 1 May 1988. It rewrote excepted Item 2 so that it read (as it does now): “Confectionery, not including cakes or biscuits other than biscuits wholly or partly covered with chocolate or with some product similar in taste and appearance” 152. The Order also added Note 5, which read, again as it does now: “…for the purposes of item 2 of the excepted items ‘confectionery’ includes chocolates, sweets and biscuits; drained, glacé or crystallised fruits; and any item of sweetened prepared food which is normally eaten with the fingers.” 153. The Explanatory Note following the Order read: “This Order amends Group 1 of Schedule 5 to the Value Added Tax Act 1983 in relation to confectionery. It removes certain uncertainties and, while maintaining relief for cakes, restricts the scope of the relief for other confectionery products which are not wholly or partly covered with chocolate or with some product similar in taste and appearance. The main immediate effect will be to tax all cereal bars at the standard rate.” 154. As is well known, reference can be made to Hansard if the requirements set out by Lord Browne-Wilkinson in Pepper v Hart [1993] AC 593 at p.634 are met. He said: ''In my judgment, subject to the questions of the privileges of the House of Commons, reference to Parliamentary material should be permitted as an aid to the construction of legislation which is ambiguous or obscure or the literal meaning of which leads to an absurdity.' 155. As the meaning of “sweetened” in the relevant amending provision is neither ambiguous or obscure, the Pepper v Hart principle does not apply. 156. It is also well-known that Lord Steyn said in R (Westminster City Council) v National Asylum Support Service [2002] UKHL 38 (“ NASS ”) that Explanatory Notes were “always admissible aids to construction” in so far as they “cast light on the objective setting or contextual scene of the statute, and the mischief at which it is aimed”
. However, Lord Steyn was here referring to the Explanatory Notes which began to be issued in 1999, following a change in practice. The Explanatory Note with which we are concerned was published on 15 March 1988. Thus, those well-known words of Lord Steyn cannot be relied upon. 157. However, in the same case, Lord Steyn also said at [5]:
“The starting point is that language in all legal texts conveys meaning according to the circumstances in which it was used. It follows that the context must always be identified and considered before the process of construction or during it. It is therefore wrong to say that the court may only resort to evidence of the contextual scene when an ambiguity has arisen.” 158. In accordance with that guidance, having considered both Hansard and the Explanatory Note at the end of the amending Order, I find that by the words “confectionery includes…any item of sweetened prepared food which is normally eaten with the fingers”, Parliament intended that all cereal bars would be taxed at the standard rate. The “mischief” at which the change was aimed was that the previous wording allowed some cereal bars to be zero rated. 159. However, I must also take into account the warning which Lord Steyn gives, at [6] of the same judgment: “What is impermissible is to treat the wishes and desires of the Government about the scope of the statutory language as reflecting the will of Parliament. The aims of the Government in respect of the meaning of clauses as revealed in Explanatory Notes cannot be attributed to Parliament. The object is to see what is the intention expressed by the words enacted.” 160. These passages from NASS were discussed and considered by Brookes LJ in Flora v Wakom [2006] EWCA Civ 1103 , where he said at [17]: “If, however, it is impossible to treat the wishes and desires of the Government about the scope of the statutory language as reflecting the will of Parliament, it is in my judgment equally impossible to treat the Government's expectations as reflecting the will of Parliament. We are all too familiar with statutes having a contrary result to that which the Government expected through no fault of the courts which interpreted them.” 161. The application of that principle can be seen in R v Najib [2018] EWCA Crim 909 , the Court of Appeal (Leggatt LJ, McGowan J, Sir Peter Openshaw) who were considering an entirely different issue: the scope of food safety regulations. Those regulations referred only to cattle, but the explanatory note included sheep. The judgment of the Court was handed down by Leggatt LJ, who said at [30] that the explanatory note: “…cannot be used to read into paragraph 14 a provision which is not actually to be found there…It seems likely that the failure to include in the Regulations any provision which imposes such an obligation [in relation to sheep] is an oversight on the part of the Secretary of State. But only the legislature has the power to repair that omission. It is not permissible for courts to fill gaps in legislation by creating obligations which do not otherwise exist.” 162. The same is true in this case. Parliament clearly wanted to change the law so that “all cereal bars are taxed”, but the amending provision not only failed to include the words “cereal bars”, but by including the word “sweetened” limited its application to products where sweetening had been added. As with the food safety regulations considered in Najib, only Parliament has the power to repair that mistake. Conclusion 163. Although Parliament’s intention when introducing Note 5 was that all cereal bars would be taxed at the standard rate, the wording of that Note does not produce that result. Instead, the only cereal bars which fall within that Note are those which have been “sweetened” by the addition of sugar or another sweet substance so as to impart a sweet flavour. Cereal bars such as those produced by Organix, where the core ingredients are themselves sweet, are outside Note 5. Same treatment when separate products combined? 164. One of Mr Simpson’s submissions was that a product made of zero-rated foodstuffs pressed together should be zero-rated. I reject that submission. The VAT status of an item of food is determined not by its ingredients, but by the nature of the supply. Section 1 of VATA provides that “Value added tax shall be charged, in accordance with the provisions of this Act, on the supply of goods and services in the United Kingdom”
. By way of illustration, cream, milk, sugar and salt are all zero-rated when supplied in their natural state, but when combined into ice cream the supply is standard rated; similarly potatoes and oil are both zero-rated, but crisps are standard rated. The Organix case 165. I next consider Mr Simpson’s submission that I should in effect adopt the findings of the VAT Tribunal in the Organix case. I decline to do so, for reasons both of fact and of law. 166. In relation to the facts, as noted earlier in this decision: (1) the Organix case was decided in 2005, and there was no evidence before this Tribunal that the Organix Bars now in dispute are substantially identical to those considered by the VAT Tribunal; and (2) the members of that VAT Tribunal decided that the three bars in issue were not “sweet” as they understood that term, although they also found as facts that the “sugars” content in each 30g bar was between 19% and 30% by weight. In contrast, I have found as facts that both Organix Bars were sweet to the taste. 167. In relation to the law, Mr Simpson invited me to agree that the Tribunal in the Organix case had decided the bars were not confectionery because they were not sweet. However, the final paragraph of the judgment in the Organix case reads:
“On that basis, the tribunal finds as fact that none of the bars are ‘items of sweetened prepared food which is normally eaten with the fingers’ within the definition in note (5) to excepted item 2 of Group 1 of Schedule 8 to the VATA. The appeal is therefore allowed.” 168. The ratio of the Tribunal’s judgment is therefore that the bars were not confectionery because they did not satisfy Note 5. It is clear from the later judgment of the Chancellor in Premier that this is not the end of the matter: it is instead, necessary to go on and consider whether a product is confectionery within the normal meaning of the term, applying a multi-factorial test. 169. I accept that, had the Tribunal in the Organix case carried out such an exercise, it is likely they would have come to the same conclusion, because they had found as a fact that the products were not sweet, and we know from Premier that sweetness is necessary for a product to be confectionery. Nevertheless, the ratio of the case no longer holds good. The meaning of confectionery 170. The word “confectionery” is not defined in the legislation. Mr Simpson submitted that the Organix Bars did not fall “within the reasonable ambit of [confectionery] as a matter of ordinary language”, but did not put forward a definition. Mr Watkinson said that there was no need for me to define the term in order to decide the appeal. I am also mindful that Jacob LJ said in Proctor & Gamble that “you do not have to know where the precise line is to decide whether something is one side or the other”
. Nevertheless, it is difficult to decide this case without having first having some clarity as to what is meant by confectionery. 171. I begin by taking into account the guidance provided by Ferrero and Premier . On the basis of those cases, I find that all confectionery has the following two characteristics: (1) Sweetness . In Premier the Chancellor said at [17] that “in its ordinary usage, confectionery is limited to products which can be described as sweet”. (2) Subjection to a process : In the same paragraph, the Chancellor said that “the production of confectionery must involve some process applied to the ingredients in their natural state for that is necessarily implicit in the word” and went on to find that “any process of mixing or compounding is, in principle, sufficient”. 172. I find that the ordinary person would also consider that confectionery had the following characteristics: (1) Normally eaten with the fingers : this is true of chocolates, sweets, cakes and biscuits, as well as of products falling within the expanded definition at Note 5 in the context of “sweetened prepared food”. In Premier the Tribunal held that “there is no doubt confectionery is normally eaten with the fingers”, and the Chancellor did not disagree with that statement (2) Held out to be eaten as a treat or snack : In Premier at [18] the Chancellor called chocolates and sweets “the paradigm of confectionery”, and in Ferrero Lord Woolf said that the normal meaning of confectionery included both cakes or biscuits. All of cakes, biscuits and sweets are eaten as a treat or a snack. The FTT in Corte Diletto similarly identified as significant the fact that the products in question were “a snack, a treat, something to keep you going between meals, something you would eat in small quantities”. 173. The above characteristics are not intended as a definition, but as certain elements which the ordinary person would consider when deciding whether a product falls on the “confectionery” side of the line. By way of example, apple sauce is not “confectionery” even though it is sweet and has been subjected to a process, because it is not eaten on its own as a snack or treat nor is it eaten with the fingers. The same is true of raspberry jam: it is sweet, has been subjected to a process, but is not normally eaten with the fingers or on its own as a snack or a treat. In any given case, other factors may additionally be relevant, including packaging and in-store placement. Healthy food ? 174. Mr Simpson said that the customers for the Organix Bars were health conscious, and that the Organix Bars were marketed as a healthy alternative to confectionery. Mr Watkinson said this was irrelevant. He relied on Kalron, which considered the VAT status of smoothies made from liquified fruit and vegetables. In that judgment, Warren J first set out the excepted items under the heading of “food” in Group 1 of Sch 8, followed by the overrides to the exceptions and the Notes, and then said:
“[9] It is difficult to detect any policy behind these detailed exceptions and overrides. Mr Thomas (who appears for Kalron) claims to identify a policy which is to exclude what he calls junk food… [10] It is impossible, in my judgment, to spell out of the structure and content of Group 1 a policy such as Mr Thomas submits can be detected. There are plenty of ‘junk’ foods which do not fall within the exceptions; and there are healthy drinks which are within the exception, for instance, freshly squeezed orange juice.” 175. I respectfully agree. I also agree with the FTT in Corte Diletto when they said at [100]: “The healthiness or otherwise of a product has no bearing on its VAT classification. Zero-rating depends solely on whether a product has sufficient characteristics to fall within one of the Groups in schedule 8 when applying the [statutory] tests…The most sugary, cream filled, chocolate covered cake will still be zero rated. The healthiest of low sugar, low fat confectionery will still be standard rated.” 176. I therefore agree with Mr Watkinson that whether or not a product is healthy rather than “junk” food is irrelevant when carrying out the multi-factorial test necessary to decide a product’s VAT status, and I have not taken it into account below. W hether the Organix Bars are confectionery: the multi-factorial test 177. In deciding ether the Organix Bars are confectionery, I take into account the following: (1) Sugar content: The Banana bar is 27% sugar and the Carrot Cake bar is 26% sugar. Although this is around half the sugar content of most of the confectionery provided by way of comparison, it is nevertheless more than 25% of the bars by weight. (2) Sweet to taste: Both bars were sweet, although the Carrot Cake bar was less sweet than the Banana bar. (3) Subjected to a process: The ingredients are mixed together; “sheeted out”; cut into oblong bars, baked, cooled and packed, and so are clearly subjected to a process. (4) Normally eaten with the fingers: The Appellant accepted t this was the case. (5) Held out to be eaten as a snack: I find as a fact that the Organix Bars are held out for sale as snacks because: (a) they are positioned in the baby dry food snacking area of stores; (b) when Morrison’s sell the Bars online, they are categorised under “snacks” for babies and toddlers; (c) the Morrison’s website describes them as “ideal toddler snack bars”; (d) the bars won an award for being the Best Toddler Snack; (e) Mr Marshall accepted in correspondence with HMRC that “the Organix Bars are held out for sale [by Morrison’s] as healthy snacks”; and (f) customers expect to find Organix Bars with toddler foods and snacks. (6) When consumed: Mr Watkinson submitted that the Organix Bars were “ are to be consumed in circumstances similar to those in which confectionery is consumed”
. Confectionery is not normally eaten as part of a main meal, but between meals. I have already found that the Bars are held out for sale as snacks, and it is in the nature of snacks that they are not eaten as part of a main meal. In addition, Organix’s website sells the Bars as being “for toddlers on the go” and as “the perfect snack for toddlers and kids off on life's little adventures”. On the boxes, the words “12+ months - on the go” are particularly visible. The only factual findings which might point in the other direction are: (a) the warning to “ensure [children] are sitting down and supervised when enjoying this food”. However, this was a standard sentence on all Organix’s food, because it is always safer if small children are sitting down when eating. It is therefore not an indicator that Organix Bars are normally eaten as part of a meal; and (b) the statement on the Carrot Cake bars that they were “perfect for lunch boxes”. However, children may eat food from their lunch boxes at times other than lunch, and this one statement is insufficient to outweigh the evidence pointing in the other direction. I therefore find as a fact that Organix Bars are not normally eaten as part of a main meal, but between meals, in the same way as traditional confectionery. (7) Packaging: The packaging is bright and colourful, being yellow and orange, and similar to products which are clearly confectionery, such as sweets. Mr Simpson accepted this was the position, while also submitting that some other food products have bright coloured wrappers. While that may be true (although no evidence was put forward to support his statement), I agree with Mr Watkinson that the packaging is indicative of the Organix Bars being held out for sale as treats in the same way as confectionery. (8) Ingredients: Mr Simpson submitted that the Organix Bars did not contain ingredients associated with the essential idea of confectionery, namely sugar, flour and butter. As noted above, the products considered in Premier were “fruit bars” and the sugar content was derived from the dried fruit, but they were nevertheless confectionery. The absence of cane sugar, flour and/or butter is therefore not a factor pointing to the Organix Bars falling outside the meaning of confectionery. (9) Placing not with confectionery: Mr Simpson also relied on the fact that the Organix Bars are not placed in the confectionery section of stores. However, the bars the bars are placed in the snack section of the baby and toddler part of the physical stores and I was unable to make any findings of fact as to whether it was located close to traditional confectionery within the snack area. 178. Even if the Organix Bars were not positioned near traditional confectionery, that would be insufficient to outweigh the other factors. Instead, the multi-factorial test gives the clear answer that the Organix Bars are confectionery. Whether the Organix Bars are cakes 179. If the Organix Bars are confectionery, Mr Simpson submitted that they should be zero-rated because they are cakes. This submission rested on (a) the Bars’ similarity to flapjacks, which were, he said, zero-rated as cakes; and (b) on the name of the Carrot Cake bar. 180. Mr Watkinson compared the Organix Bars to “the majority of cakes”, and I agree that the Organix Bars do not share ingredients with the majority of cakes; they do not look like most cakes; they are not called “cakes”, but rather “bars”; they are not held out for sale as cakes and they would not look “in place” on a plate of cakes. Mr Watkinson did not grapple with the question of whether the Organix Bars were flapjacks. Instead he noted that although HMRC’s published guidance accepts that flapjacks are cakes, in Torq v C&E Commrs [2004] VATD 19389 (“ Torq ”) a decision of Mr Gammie QC and Mr Marsh), the Tribunal said at [75] that:
“The issue is not whether Torq Bars can be categorised as flapjacks but as cake. Flapjacks (or certain ‘traditional’ flapjacks) may be sufficiently close in characteristics to cake to allow flapjacks to be categorised as cake. The fact that another product – in this case Torq Bars - is sufficiently similar in character to flapjacks to allow it to be categorised with flapjacks (if there were such a category) does not mean that it can be categorised as cake. The question always is whether Torq Bars have sufficient affinities with cake to be categorised as cake.” 181. In Bells of Lazonby, which considered the classification of a fruit, nut and seed bar, the Tribunal held at [13]: “…if we are right in our view that the word ‘cake’ is intended to bear its ordinary meaning in the context in which it used, we should ask ourselves whether an ordinary person, aware of that context, would consider the Appellant's product to be a cake: that was the approach endorsed by the Court of Appeal in Ferrero . We do not think such a person would limit the term to what might be regarded as a conventional, or traditional, cake such as the sponge or fruit cake mentioned in the Public Notice, but even adopting a fairly liberal interpretation we doubt if he would class this product as a cake. We share the Commissioners' evident view that flapjacks (that is, a product, in its most familiar form, usually composed of oats held together by fat and syrup) are, at best, at the borderline; they may be eaten instead of cake, and at the same time of day, but in our view it is unlikely that an ordinary person would consider that a flapjack was merely a variety of cake—he would, we think, consider it a distinct, even if in some respects similar, product.” 182. I agree with the judgments of both the above Tribunals. The question I have to decide is whether the Organix Bars are cakes, not whether they are flapjacks, and for the reasons set out at §180, they are not cakes. For completeness I also share the view of the Tribunal in Bells of Lazonby that the ordinary person would not classify a flapjack as a cake, but instead as a distinct but similar product. Overall conclusion 183. I decide, for the reasons set out above, that the Organix Bars are confectionery and are not cakes. THE NAKD BARS 184. As with the Organix Bars, I first set out my findings of fact, followed by the parties’ submissions and my analysis and conclusions. Finding of fact 185. The findings are divided into ingredients and processing; packaging; positioning; marketing; taste and texture, and purchasers. The ingredients and processing 186. There are three types of Nakd Bars: Fruit and Nut bars, Oaties and Crunchies: (1) the Fruit and Nut bars in issue are: Bakewell Tart; Berry Delight; Blueberry Muffin; Cashew Cookie; Cocoa Delight; Cocoa Orange; Ginger Bread; Lemon Drizzle; Peanut Delight, and Rhubarb and Custard; (2) the Oaties in issue are: Apple Pie; Banana Bread; Berry Bliss; Berry Cheeky; Cocoa Loco and Cocoa Twist; and (3) the Crunchies in issue are: Banana Crunch and Strawberry Crunch. 187. The main ingredient in all Nakd Bars is dates, at between 37% and 58%. All Fruit & Nut bars contain significant percentages of nuts and/or dried fruit, with the type of nut and/or fruit varying depending on the bar. For example, Blueberry Muffin contains cashews (15%); raisins (15%); almonds (10%) and blueberries (2%). All contain “natural flavourings”, and some also have additional flavouring, such as cocoa, ginger or lemon. 188. In the Oaties, the second main ingredient after dates is oats, at between 20% and 25%. All Oaties contain raisins (ranging from 13% to 21%), plus one or more types of nuts (ranging from 8% to 13%). Two Oaties contain apple juice concentrate at 8% and 9%; another two contain “apple and carob extract” also at 8%, and the remaining two contain fruit extract (4% and 5%). The Banana bar is 25% banana, and the other Oaties contain small quantities of various different additional ingredients, plus in each case “natural flavourings”. 189. Of the two Crunch bars, Banana Crunch contains soya protein crunchies (18%); cashews (15%); raisins (15%); dried banana (6%); apple juice concentrate (2%) and banana flavouring. Strawberry Crunch is similar but with strawberry replacing the banana. 190. The sugar content by weight of the Nakd Bars ranges from 33% for Ginger Bread through to 52% for Blueberry Muffin, Berry Delight and Rhubarb and Custard. The sugar content of all Nakd Bars is thus between one-third and half of their total weight. By way of comparison, KitKats are 51% sugar; Maltesers are 51.7% sugar and Mars bars are 59.9% sugar, while Green & Black’s organic dark chocolate contains 28.5% sugar. In some Nakd Bars the sugar content is thus similar to that of other well-known confectionery brands, and even the Bars with the lowest percentage contain more sugar than Green & Black’s. 191. The above ingredients are not baked but mixed or (as the packaging tells us) “swooshed” together, and then cut into rectangular bar shapes. Packaging 192. The findings in this part of the decision are based on the evidence provided for the Fruit & Nut bars and the Oaties. I can make no findings about the packaging for the Crunch bars, as no samples were provided; neither were there any pictures of the boxes or wrapping. There was also no sample evidence for three of the Oaties (Berry Cheeky, Cocoa Loco and Apple Pie) and the only evidence for Rhubarb and Custard was the picture of the front of the box. However, packaging for other Oaties and Fruit & Nut bars was supplied, and I have assumed that the findings below about the Fruit & Nut and the Oaties apply to all the products of that type which are under appeal. 193. The Fruit and Nut and Oaties are sold both singly and in boxes of four. The main part of the front of each bar has the name “Nakd” in large letters, followed by the product’s name. To the left, in slightly smaller letters, are the words “gluten, wheat and dairy FREE”
. The Fruit & Nut bars also contain the words “raw fruit and nut bar”; the Oaties have instead “raw fruit, oat and nut bar”. On all bars this is followed by the words “simply yummy”. The back of the bars includes the messages “guilt-free and delicious”, “no added sugar or syrup”, “nature is nice”, and, depending on the percentage of dried fruits, also the words “1 of your 5 a day”, or “100% yummy”. The background colour varies with the product: for example Cocoa Delight is brown; Cocoa Orange is brown and orange; Blueberry Muffin is royal blue and Lemon Drizzle in bright yellow. 194. For each bar, the colours of the boxes are the same as the wrappers, and the format is similar, with the same messages, together with the words “100% natural ingredients”. The Banana Bread box has the words “breakfast bars” on the front, together with the message “make your morning marvellous”. The back of all boxes has three pictures: a steaming cup, and the words “with a cuppa”; a car or bicycle, with the words “on the go” and a shoulder bag with the words “just in case”. Positioning in store 195. Ms Marston’s unchallenged evidence was that between 2014 and May 2019, the Nakd Bars were positioned in Morrison’s “free from” aisle, and “to a lesser extent” next to the checkouts. As the Bars became more popular, other stores moved them to “a more mainstream section of the store”, and Natural Balance asked Morrison’s to do the same. Between May and August 2019, the Nakd Bars were moved to the “healthy biscuits and cereals” section of Morrison’s. Ms Marston said they are now located next to “healthy snacks” such as Go Ahead yogurt breaks and Fibre One chocolate fudge brownies and are not located next to traditional chocolate biscuits. The pictures of the display provided as exhibits to her witness statement show that they are between Trek Bars, which are described as “Protein Flapjacks” and Morrison’s own brand “Fibre Bars”. There was no other information about either of these bars and I am unable to make any findings about them. 196. On Morrison’s website, Nakd Bars are sold both under “Biscuits and crackers - cereal bars and breakfast biscuits - healthier cereal bars” and under “crisps, snacks and nuts - healthier options”. Online marketing 197. Extracts from the Nakd website included the following product descriptions: (1) Cocoa Orange :
“the collision of sweet zesty orange and rich cocoa makes for an incredible and indulgent taste…a yummy combination of fruit and nuts, gently smoothed together into a handy bar shaped snack”
. Under the heading “want guilt-free chocolateness”, purchasers are offered “a few weeks of happy snacking”. (2) Cashew Cookie :
“a snack that is simple and wholesome…stock up on these yummy bars today” and “the ultimate healthy cookie snack you can eat anytime any where”. (3) Bakewell Tart : “a healthy on the go snack bar”. (4) Blueberry Muffin : “the perfect treat to indulge in when you’re looking for something a little sweet and easy to eat, not to mention super healthy as it counts as one of your five a day”. (5) Berry Delight : “Give them a try next time you are looking for something to pop in your lunchbox”; “for grabbing on the run” and “super healthy snacks for people who get peckish between meals” 198. Extracts from the Morrison’s website included the following comments: (1) Cocoa Orange : “the perfect alterative to chocolate”. (2) Banana Bread : “bursting with awesome oats that will keep you going from breakfast to snack time…we want everyone to have the best start to their day”. (3) Berry Bliss : “all that scrummy goodness in only 99 calories”
. Taste and texture 199. I tasted each of those Nakd Bars of which a sample had been provided, both during the hearing and subsequently, and they all tasted sweet . I infer that the same is true of those for which no sample was provided. All had a similar consistency, being firm and solid when opened, but breaking down easily on being chewed, with a texture similar to fudge with finely chopped nuts and/or fruit. 200. Cocoa Orange tasted like the well-known product by another manufacturer known as a chocolate orange, and Cocoa Delight tasted like liquid chocolate. Although I could detect the ginger in Ginger Bread and the lemon in Lemon Drizzle, neither tasted like the related cakes. In contrast, Bakewell Tart did taste like its namesake, although its texture was entirely different, without the contrast between pastry and filling that is characteristic of the actual tarts. The purchasers 201. Customer comments on the Nakd website include the following: (1) Cocoa Orange :
“this more than satisfies my chocolate cravings. It’s so much healthier than my normal chocolate bar (and much more filling) but still so chocolatey and yummy and makes a perfect treat!!” and “I think they will make a pleasant change from the chocolate and sugar bars you usually end up with if you are in a ‘snack-grabbing’ mood”. (2) Cocoa Delight : “they are soft, sweet, but not overly sweet, and they leave this deep chocolate aftertaste in your mouth”. (3) Carrot Cake : “Nakd bars are perfect between breakfast and lunch with a cup of tea”. (4) Nakd Berry : “perfect for those moments when you want something sweet but healthy…I don’t always want to snack on unhealthy foods”. (5) Bakewell Tart : “tastes just like the real thing…definitely recommended for the sweet-toothed out there”. 202. Mr Galbraith’s evidence related to both the Organix Bars and the Nakd Bars and has been considered earlier in this decision. I accept on the basis of the packaging and the marketing that the purchasers of Nakd Bars are health-conscious , and that inference is confirmed by Mr Galbraith’s research. I make no further findings from that evidence. Mr Simpson’s submissions about the Nakd Bars 203. Mr Simpson’s submissions about Nakd Bars overlapped with those he had made about the Organix Bars, and where this was the case, they are set out in the preceding part of this decision. His additional submissions were as follows: (1) Nakd Bars are intrinsically sweet as the result of the ingredients, in particular the dates ; the other ingredients served to reduce the sweetness when compared to eating dates on their own . (2) The focus of the packaging is on health benefits and minimal processing, and this supports classification as general foods rather than as confectionery. (3) Nakd Bars are not placed in the confectionery section of Morrison’s. (4) Many of the product names ̶ Berry Delight, Cashew Cookie, Cocoa Orange, Cocoa Delight, Peanut Delight, Berry Bliss, Berry Cheeky, Cocoa Loco, and Cocoa Twist ̶ refer to a key ingredient as being fruit or nuts, and this pointed slightly towards classification as general foods. The name “Rhubarb and Custard” also referred to a general food. (5) Other product names refer to cakes ̶ Bakewell Tart, Blueberry Muffin, Ginger Bread, Lemon Drizzle, and Apple Pie, and were “intended to be healthy replacements for the relevant types of cake”
. As the other Nakd Bars were similar, they too should be classified as cakes. (6) Banana bread is bread for the purposes of VAT, rather than cake, and so does not even need to rely on the exception to Item 2 to be zero-rated, and the Nakd Bar of the same name should have the same treatment. Mr Watkinson’s submissions 204. Mr Watkinson also made many of the same submissions about Nakd Bars as he had about the Organix Bars, and these have been set out earlier in this decision. In addition he said that Nakd Bars were marketed by “borrowing heavily from the lexicon” associated with confectionery, such as by using the words snack, treat, luxury, chocolatey, etc. In addition, he said that some product names had been “borrowed” from confectionery, including Bakewell Tart, Blueberry Muffin, Ginger Bread and Lemon Drizzle, but as they had none of the characteristics of cakes, they could not benefit from the specific VAT exclusion. Overall, the marketing generally was very different from that which would be used for fruit or nuts; Discussion 205. I first consider whether the Nakd Bars are confectionery and then whether they are cakes. Whether the Nakd Bars are confectionery 206. In deciding this issue I take into account the following: (1) Sugar content: The Nakd Bars contain between 33% and 52% of sugar, so between one-third and one-half of each bar by weight. The sugar content for some of the bars is similar to that of other well-known confectionery brands, and even those bars with the lowest percentage contain more sugar than Green & Black’s organic dark chocolate. The sugar content is therefore consistent with the Nakd Bars being confectionery. (2) Sweet to taste: The Nakd website describes the Blueberry Muffin (which contains over 50% sugar) as “a little sweet”; customers describe Nakd Bars as “sweet, but not overly sweet”; as “definitely recommended for the sweet-toothed out there” and as “perfect for those moments when you want something sweet but healthy”. I found all the Nakd Bars I tasted to be sweet. Mr Simpson submitted that the Bars were less sweet than eating dates on their own, but no dates were provided as evidence, and even if he were to be right, it is clear that all the Nakd Bars were sweet, and I so find. (3) Subjected to a process: The ingredients are mixed together and pressed and cut, and so the Nakd Bars have been subjected to a process. (4) Normally eaten with the fingers: The Appellant accepted that this was the case. (5) Held out as snacks: Morrison’s website describes Nakd Bars as “handy bar shaped snack”, “the ultimate healthy cookie snack” and as “super healthy snacks”; customers say they are suitable for those who are in a “snack-grabbing” mood. I find as a fact that Nakd Bars generally are held out for sale as snacks. I considered whether the position was any different for Banana Bread. This is described on the box as a breakfast bar, and the relevant part of Morrison’s website says it contains “oats that will keep you going from breakfast to snack time” and that they “want everyone to have the best start to their day”. However, the back of the Banana Bread box has the same three messages, namely that it is to be eaten “on the go”, “with a cuppa” and taken along “just in case”. In addition, the packaging of the individual Banana Bread bars contains no reference to it as a “breakfast” bar. I find as a fact that the Banana Bread bar is held out as suitable both for breakfast and as a snack (6) When consumed: As already noted in the context of the Organix Bars, it is in the nature of a snack that it is not eaten as part of a main meal. This can also be seen from the messages on the back of the boxes referred to in the previous paragraph:
“on the go”, “with a cuppa” and “just in case. In addition, the Nakd website says that the Bars can be eaten “anytime any where” and are “for people who get peckish between meals”
. Customers refer to them as “perfect between breakfast and lunch with cup of tea” and as “ perfect for those moments when you want something sweet but healthy ”. I find as a fact that the Nakd Bars are not normally eaten as part of a main meal, but between meals, in the same way as traditional confectionery. (7) Held out as treats: Although the Nakd Bars are sold as healthy food, I agree with Mr Watkinson that they are also positioned as treats. The wrapping says they are “simply yummy”; “100% yummy” and “guilt-free and delicious”. The descriptions on the Nakd website include:
“indulgent taste”; “the perfect treat to indulge in” and “all that scrummy goodness”
. Customers agree, saying that a Nakd Bar “makes a perfect treat”. (8) Held out as filling the same role as traditional confectionery: I also agree with Mr Watkinson that although the Nakd Bars are positioned as being more healthy than traditional products, they are also are described using the language of confectionery. The cocoa-based bars in particular emphasise their similarity to chocolate: the Nakd website recommends Cocoa Orange to those who “want guilt-free chocolateness”, and customers concur. (9) Taste and texture: The texture of the Nakd Bars was similar to fudge; Cocoa Orange tasted like a chocolate orange and Cocoa Delight was like liquid chocolate. Customers described Cocoa Orange in particular as “the perfect alternative to chocolate”; “healthier than my normal chocolate bar (and much more filling) but still so chocolatey and yummy” and with a “deep chocolate aftertaste”. I find that the taste and texture of Nakd Bars is characteristic of confectionery. (10) Names: Mr Simpson submitted that the names of nine of the Nakd Bars referred to a natural product, namely Berry Delight, Cashew Cookie, Cocoa Orange, Cocoa Delight, Peanut Delight, Berry Bliss, Berry Cheeky, Cocoa Loco, and Cocoa Twist, and that this was a factor in favour of classification as general foods. I do not agree: many items of traditional confectionery refer to a fruit or other food - consider lemon drops, mints or opal fruits. The other parts of some of these names are also relevant: Delight and Bliss evoke treats, and “Cookie” is an American word for a type of cake. The reference to “cocoa” in four of the names evoke chocolate, which is “the paradigm of confectionery”, see Premier . Mr Simpson made a similar submission about Banana Bread and Rhubarb and Custard. The texture of the Banana Bread was significantly different from its namesake: no-one could mistake it for actual banana bread. As regards Rhubarb and Custard, no sample was provided, and there was no evidence from websites or customers. It would clearly be unreasonable to classify it as “general food” on the basis only of its name. (11) Packaging: The packaging of the cocoa-based Nakd Bars is brown, the colour of chocolate; the others are brightly coloured and similar to products which are clearly confectionery. I agree with Mr Watkinson that the packaging is indicative of Nakd Bars being regarded as treats in a similar way to traditional confectionery. (12) Ingredients: For the same reasons as set out in relation to the Organix Bars, the absence of cane sugar, flour and/or butter is not a relevant factor. (13) Placing not with confectionery: The positioning of the Nakd Bars has changed over time. They were originally within the free-from range, which covers all types of foods; there was no evidence as to its positioning within that range, so it is not possible to make a finding as to whether or not it was close to free-from confectionery or otherwise. They were subsequently placed with healthy biscuits and cereals. Biscuits are within the normal meaning of confectionery, see Ferrero cited at §85. Nakd Bars are also sold online with other cereal bars and snacks. Placement is at best a neutral factor. 207. Having considered and balanced all the above factors, it is clear that all the Nakd Bars are confectionery. That includes Banana Bread, as there were only small differences between that and the other Nakd Bars. Whether the Nakd Bars are cakes 208. To the extent that the parties repeated submissions made in relation to the Organix Bars, I come to the same conclusions. 209. Both parties made additional submissions which turned on the names of the products. Mr Simpson said that the references to cakes in some of the names was a pointer in favour of the Nakd Bars being classified as such. Mr Watkinson took the opposite position, saying that “borrowing” names from cakes was in terms an admission that the Nakd Bars were confectionery, but as the Bars had none of the characteristics of cakes, they could not benefit from the specific VAT exclusion which applies to cakes. 210. I agree with both parties that the names are intended to evoke the related cakes. However, that alone is far from sufficient. I find as follows: (1) The majority of the 18 Nakd Bars are not so named, and have no characteristics in common with cakes (other than sweetness). They do not look like typical cakes; their ingredients are not those of typical cakes; they would look out of place on a plate of cakes, and they are not held out for sale as cakes. Instead, they are held out for sale as cereal bars to be eaten as snacks. (2) I was unable to taste the blueberries in the Blueberry Muffin, although that was unsurprising as they were only 2% of total ingredients. The Bar had no physical resemblance to its namesake: it did not taste or look like a blueberry muffin. Although there was no evidence before the Tribunal as to the recipe for muffins, it was part of Mr Simpson’s case that cakes (presumably including muffins) were normally made with cane sugar, flour and butter, and on that basis there is no overlap between the ingredients of this Nakd Bar and an actual muffin, other than the small quantity of blueberries. (3) Although it was possible to taste the ginger in Ginger Bread and the lemon in Lemon Drizzle, neither tasted like the cakes of the same name, and their texture was entirely different. Apart from ginger and lemon, so too were the ingredients. No-one could have confused either Bar with their namesakes. Merely producing a cereal bar which tastes of ginger or lemon does not mean it should be classified as a cake. (4) No sample was provided for Apple Pie, and there was also no other evidence from websites or customers. It would clearly be unreasonable to classify this bar as a cake on the basis only of its name, even if Mr Simpson was right that apple pies are cakes (rather than puddings). (5) Bakewell Tart did taste like its namesake. However, its texture was entirely different, and the characteristic contrast between pastry case and filling was absent. 211. It follows that I reject Mr Simpson’s submission that the Nakd Bars named after cakes should be classified as cakes; his submission that the other Nakd Bars should be so classified because they are essentially similar to those named bars also falls away. Conclusion 212. I decide, for the reasons set out above, that the Nakd Bars are confectionery and not cakes. QUANTUM 213. The Organix Bars are manufactured by Organix Brands Ltd, and the Nakd Bars by Natural Balance. Both manufacturers added VAT when they sold the Products to Morrison’s, and Morrison’s added VAT when it sold the Products to customers. 214. When Morrison’s completed its VAT returns, it deducted the VAT paid to the manufacturers as input tax; included the VAT charged to customers as output tax, and paid over the balance to HMRC. 215. Mr Simpson submitted that the Appellant was entitled to repayment of the output VAT charged to customers, without reducing that sum to take the input tax into account. He did not cite any authority for that submission. 216. Mr Watkinson said Mr Simpson was plainly wrong. VATA s 80 provides that HMRC’s obligation would be to repay only the net amount, subject to any defence of unjust enrichment, and the Court of Appeal had confirmed this was the position in Birmingham Hippodrome v HMRC [2014] EWCA Civ 684 , and Rank Group plc v HMRC [2020] EWCA Civ 550 . 217. Given my findings on classification, the question of quantum is academic. Had it been in issue, I would have agreed with Mr Watkinson. I have however decided not to add to this already long decision by setting out my reasons. RIGHT TO APPLY FOR PERMISSION TO APPEAL 218. This document contains full findings of fact and reasons for the decision. Any party dissatisfied with this decision has a right to apply for permission to appeal against it pursuant to Rule 39 of the Tribunal Procedure (First-tier Tribunal) (Tax Chamber) Rules 2009. The application must be received by this Tribunal not later than 56 days after this decision is sent to that party. The parties are referred to “Guidance to accompany a Decision from the First-tier Tribunal (Tax Chamber)” which accompanies and forms part of this decision notice. ANNE REDSTON TRIBUNAL JUDGE RELEASE DATE: 13 APRIL 2021 [1] HANSARD 1803–2005 → 1980s → 1988 → March 1988 → 15 March 1988 → Commons Sitting → Budget Statement at HC Deb 15 March 1988 vol 129 c1003

Cited in 6 later judgments