“ Marketing of Woodlands Park 13. Wickford deliver homes to a steady programme of one completed home per week over a 50-week period, annually. Wickford employ traditional build techniques meaning that the build programme is approximately 9-10 months for each house. Each home is then allowed a natural drying out period of approximately 3-4 months before being placed on the market. The product for sale by Wickford is the finished home, with no input allowed by the prospective purchaser. This marketing strategy has served Wickford world for many years. Selling completed homes negates the need for end of year/financial year sales targets which is favoured by many regional and national house builders will stop the industry norm presently is to achieve bulk sales by the end of June or December. This is evidenced from HM Land Registry open data on new build house sale completions… 14. As a result of the traditional construction techniques which Wickford prefers, Wickford are at a distinct disadvantage to our competitors in terms of delivery speed. To mitigate for this Wickford do not allow for specification changes to be made by the potential purchaser. Wickford ordinarily include blinds to all properties and no distinction is drawn between the different sizes or styles of homes Wickford develop. 15. It has never been Wickford’s policy to incentivise the purchaser. It has been our experience that extolling the quality of the build is the most influential factor in achieving sales. Wickford’s marketing ploy is an all-inclusive specification which is not subject to any additional uplift. The prospective purchaser views the finished home prior to making an offer. Wickford’s marketing strategy is to ensure a comprehensive internal and external finished specification a high specification and quality of build at Woodlands Park have been recognised by the National House-Building Council on numerous occasions… Wickford do not wish to incentivise the purchase of homes by using extras at over-inflated costs to the would-be purchaser. Wickford prefer the visual approach of viewing the completed property to demonstrate what is included within the asking price homes are sold ‘turnkey as seen’. The price of the completed home is the only sum negotiated between the sales agent and the prospective purchaser… Inclusion of Blinds 18. Surveys have often shown moving into a new home is recognised by many as one of life's more stressful events will stop Wickford see the inclusion of blinds as a small token towards enabling prospective purchasers to move in immediately and feel settled and secure in their new home. It also affords immediate privacy. 19. There are various references in the marketing to the inclusion of blinds as standard, under Wickford’s “no hidden extras” policy…”
“ the respondents say that the onus of proof rests with HMRC to show that the appellant cannot recover VAT on the disputed items. ”
“… Whether a prospective purchaser would have been surprised at the inclusion of all, as the case may be, exclusion of the item in question.”
“finished or prefabricated furniture, other than furniture designed to be fitted in a kitchen”; “materials for the construction of fitted furniture, other than kitchen furniture”; “electrical or gas appliances…”; and “carpets or carpeting material”
“Where a taxable person constructing, or effecting any works to a building, in either case for the purpose of making a grant of a major interest in it or any part of it or its site which is of a description in Schedule 8 to the act, incorporates goods other than building materials in any part of the building or its site, input tax on the supply, acquisition or importation of the goods shall be excluded from credit under section 25 of the Act.”