"UK Deed Poll Service is the trading name of Deed Poll Services Limited, incorporated in Jersey number 106971. Our registered office address is [address in St Helier given]."
"The place of supply of services to a taxable person acting as such shall be the place where that person has established his business. However, if those services are provided to a fixed establishment of the taxable person located in a place other than the place where he has established his business, the place of supply of those services shall be the place where that fixed establishment is located...."
"The place of supply of services to a non-taxable person shall be the place where the supplier has established his business. However, if those services are provided from a fixed establishment of the supplier located in a place other than the place where he has established his business, the place of supply of those services shall be the place where that fixed establishment is located...."
"Where a supply of services to a taxable person, or non-taxable legal person deemed to be a taxable person, falls within the scope of Article 44 of [the PVD], and the taxable person is established in more than one country, that supply shall be taxable in the country where that taxable person has established his business. However, where the service is provided to a fixed establishment of the taxable person located in a place other than that where the customer has established his business, that supply shall be taxable at the place of the fixed establishment receiving that service and using it for its own needs."
"For the application of Articles 44 and 45 of [the PVD], the place where the business of the taxable person is established shall be the place where the functions of the business's central administration are carried out."
"(1) For the application of Article 44 of [the PVD], a 'fixed establishment' shall be any establishment, other than the place of establishment of the business referred to in Article 10 of this Regulation, characterised by a sufficient degree of permanence and a suitable structure in terms of human and technical resources to enable it to receive and use the services supplied to it for its own needs. (2) For the application of [Article 45 of the PVD], 'fixed establishment' shall be any establishment, other than the place of establishment of a business referred to in Article 10 of this regulation, characterised by a sufficient degree of permanence and a suitable structure in terms of human and technical resources to enable it to provide the services which it supplies."
"(1) This section has effect for determining for the purposes of section 7A ..., in relation to any supply of services, whether a person who is the supplier or recipient belongs in one country or another. (2) A person who is a relevant business person is to be treated as belonging in the relevant country. (3) In subsection (2) 'the relevant country' means— (a) if the person has a business establishment, or some other fixed establishment, in a country (and none in any other country), that country, (b) if the person has a business establishment, or some other fixed establishment or establishments, in more than one country, the country in which the relevant establishment is, and (c) otherwise, the country in which the person's usual place of residence is. (4) In subsection (3)(b) 'relevant establishment' means whichever of the person's business establishment, or other fixed establishments, is most directly concerned with the supply. (5) A person who is not a relevant business person is to be treated as belonging in the country in which the person's usual place of residence is. (6) In this section 'usual place of residence', in relation to a body corporate, means the place where it is legally constituted."
"[23] ... that issue must be determined by reference to the proper law of the contract or contracts concerned, and, in so far as the subsequent conduct of the parties is said to affect that nature and character, the effect must also be assessed by reference to the proper law of the contract or contracts. [24] In that connection, it is worth referring to the observation of the CJEU in Revenue and Customs Comrs v RBS Deutschland Holdings GmbH (Case C-277/09 )[2011] STC 345 ,[2010] ECR I-13805 , para 53, that 'taxable persons are generally free to choose the organisational structures and the form of transactions which they consider to be most appropriate for their economic activities ...' ... [31] Where parties have entered into a written agreement which appears on its face to be intended to govern the relationship between them, then, in order to determine the legal and commercial nature of that relationship, it is necessary to interpret the agreement in order to identify the parties' respective rights and obligations, unless it is established that it constitutes a sham."
"According to the settled case law of the court on art 9 of the Sixth Directive [the forerunner of arts 44 and 45 of the PVD], the most appropriate, and thus the primary, point of reference for determining the place of supply of services for tax purposes is the place where the taxable person has established his business. It is only if that place of business does not lead to a rational result or creates a conflict with another member state that another establishment may come into consideration ...."
"[10] The Danish company proposes that the court rule that, in the circumstances described, the supplies are taxable in the member state in which the tour operator has his headquarters. It submits in particular that, according to the case law of the court, the member state in which the company has established its business is the primary fiscal point of reference for the levying of VAT on supplies of services and that any other point of reference might be misleading and give rise to conflicts between member states. [11] The United Kingdom government contends, on the other hand, that the tour operator has, in the member state in which the company acting on his behalf operates, a fixed establishment from which the services are supplied, so that they must be taxed in that state. In its opinion, that is the most rational course from the tax point of view since it is in that state that the services are made available to travellers. [12] The Italian government and the Commission consider that, if certain conditions are met, such supplies of services are taxable in the member state in which the company acting on behalf of the tour operator operates. For that to be the case, there must be in that state an organisation with the human and technical resources necessary for the provision of those services and that organisation must not be independent from the undertaking on whose behalf it acts."
"[22] However, as the United Kingdom government has pointed out, that treatment would not lead to a rational result for tax purposes in that it takes no account of the actual place where the tours are marketed which, whatever the customer's destination, the national authorities have good reason to take into consideration as the most appropriate point of reference."
"The fact, mentioned by the tribunal, that the premises of the English subsidiary, which has its own legal personality, belong to it and not to the Danish company is not sufficient in itself to establish that the subsidiary is in fact independent from the Danish company. On the contrary, information in the order for reference, in particular the fact that DFDS's subsidiary is wholly owned by it and as to the various contractual obligations imposed on the subsidiary by its parent, shows that the company established in the United Kingdom merely acts as an auxiliary organ of its parent."