“I have been advised by our Policy team that the VAT charged on the purchase of face value vouchers can be recovered as if it were input tax subject to the normal rules, in line with the VAT Information Sheet 12/03. We will not apply the Supply of Services Order to these transactions and there is therefore no output tax due.”
“Where face value vouchers are purchased by businesses for the purpose of giving them away for no consideration (e.g. to employees as ‘perks’ or under a promotion scheme) the VAT incurred is claimable as input tax subject to the normal rules. Output tax is due under theValue Added Tax (Supply of Services) Order 1993 . Therefore all vouchers given away for no consideration will be liable to output tax to the extent of the input tax claimed.”
“I believe that the vouchers should be treated as supplied for free in line withVAT Act 1994 , Schedule 10A, para 7(b). As such output tax is due to the extent that input tax has been claimed as per theVAT (Supply of Services) Order 1993 . HMRC decision I consider that the customer does not pay anything extra for the provision of the M&S vouchers. On that basis there is no monetary or non-monetary amount that it could be said that the customer pays to receive the voucher. They do have to purchase the paper and they pay a discounted amount for that, but that amount is the consideration for the supply of the newspaper, not the voucher. ANL also pay M&S a discounted amount for the vouchers, but that is for the supply of the vouchers between those two parties, the amounts that ANL pay to M&S cannot also represent consideration for the supply of the voucher by ANL to the customer. As the vouchers are provided for no consideration they cannot be considered to be part of the supply of a zero rated newspaper. The provision of the vouchers for no consideration is deemed to be a supply of services under the terms of the SoSO, and Sched 10, para 2. In giving away these vouchers for no consideration, ANL are deemed to be making a supply of services for VAT purposes under the terms of theSupply of Services Order 1993 . Under para 5 of that Order, they are also required to account for output tax on the basis of the cost to them of the M&S vouchers. I consider that ANL is required to account for output tax to the extent that they incur input tax on the supply of these vouchers to them.”
“The principle of the common system of VAT entails the application to goods and services of a general tax on consumption exactly proportional to the price of the goods and services, however many transactions take place in the production and distribution process before the stage at which the tax is charged. On each transaction, VAT, calculated on the price of the goods or services at the rate applicable to such goods or services, shall be chargeable after deduction of the amount of VAT borne directly by the various cost components. The common system of VAT shall be applied up to and including the retail trade stage.” 15. Article 2(1)(c) of the PVD provides that “the supply of services for consideration within the territory of a Member State by a taxable person acting as such” is to be subject to VAT; and Article 24 provides that a “supply of services” means “any transaction which does not constitute a supply of goods.” 16. Article 9(1) provides that a “taxable person” for this purpose is “any person who, independently, carries out in any place any economic activity, whatever the purpose or results of that activity.” 17. Article 16 deals with private use, etc., of goods of a taxable person as follows: “The application by a taxable person of goods forming part of his business assets for his private use or for that of his staff, or their disposal free of charge or, more generally, their application for purposes other than those of his business, shall be treated as a supply of goods for consideration, where the VAT on those goods or the component parts thereof was wholly or partly deductible. However, the application of goods for business use as samples or as gifts of small value shall not be treated as a supply of goods for consideration.” 18. Article 26 (which was the subject of detailed consideration in ANL(1) ) deals with certain transactions which are to be treated as a supply of services for a consideration: “(a) the use of goods forming part of the assets of a business for the private use of a taxable person or of his staff or, more generally, for purposes other than those of his business, where the VAT on such goods was wholly or partly deductible; (b) the supply of services carried out free of charge by a taxable person for his private use or for that of his staff or, more generally, for purposes other than those of his business.” 19. Article 62(2) provides that: “VAT shall become ‘chargeable’ when the tax authority becomes entitled under the law, at a given moment, to claim the tax from the person liable to pay, even though the time of payment may be deferred”. 20. Finally, Articles 167 and 168 provide (in material part) that: “ Article 167 A right of deduction shall arise at the time the deductible tax becomes chargeable. Article 168 Insofar as the goods and services are used for the purposes of the taxed transactions of a taxable person, the taxable person shall be entitled, in the Member State in which he carries out these transactions, to deduct the following from the VAT which he is liable to pay: (a) the VAT due or paid in that Member State in respect of supplies to him of goods or services, carried out or to be carried out by another taxable person…”
“there is no need to readjust the taxable amount for the intermediate transactions. On the contrary, that amount remains unchanged, since, for those transactions, observance of the principle of neutrality is ensured by application of the conditions for deduction set out in Title XI of the Sixth Directive. Under those conditions, the intermediate links in the distribution chains, such as wholesalers and retailers, may deduct from their own taxable amount the sums paid by each to his own supplier in respect of VAT on the corresponding transaction and thus pass on to the tax authorities the part of the VAT representing the difference between the price paid by each to his supplier and the price at which he supplied the goods to his purchaser.”
“Schedule 10A also makes provision for the treatment for VAT purposes of the issue of non-credit vouchers. The scheme of the charging provisions is on the face of it similar, but it is only the first issue and not the subsequent supply of the voucher that is disregarded for the purposes of the application of VATA 1994 (and then only to the same extent as credit vouchers under para 3(3) of Sch 10A). If the phone cards issued by ICSIL were non-credit vouchers, no question could have arisen of the supply of phonecards by United Kingdom distributors to members of the public in the UK without charging VAT.”
“Currently there are no EU VAT rules on how transactions involving vouchers should be dealt with. In the absence of common rules, Member States have developed their own practices. These are not coordinated and frequently cause problems for businesses and VAT collection.”
“The first point to note is that, in the present case, the exchange of goods for Q8 vouchers was effected for business purposes, since – as the national court found – the object of the promotion scheme was, both for Kuwait Petroleum and for the independent retailers taking part, to increase fuel sales. For that reason, a taxable person in the same situation as Kuwait petroleum is authorised to deduct, in accordance with article 17 (2) (a) of the Sixth Directive, the amount of input VAT paid for the purchase of those goods .”
“The principle of fiscal neutrality must be interpreted as meaning that a difference in treatment for the purposes of VAT of two supplies of services which are identical or similar from the point of view of the consumer and meet the same needs of the consumer is sufficient to establish an infringement of that principle.”