"The services you provide to other businesses are charged VAT where your customer is based, not where your business is established. If you are supplying services to private customers, VAT is charged where the customer is based. “In most cases, you and your customers can use the VAT reverse charge procedure to get your VAT back."
"May I now refer you to section 6 of the Public Notice 741 Place of supply of services. which explains that the supply of land-related services, such as hotel accommodation, is where the land itself is located, regardless of where you or your customers belong"