“Part Exchange values are not quoted because of the many possible variations in transactions involving a trade-in vehicle.”
“150. In that regard, it is appropriate to begin by pointing out that the reference in the second sub-paragraph of art 11(A)(1) of the directive to the 'open market value' is clearly aimed at situations in which the service, as it is supplied 'for the purposes of [the taxable person's] undertaking', does not have a contractual price. 151. None the less, under the directive, a supply of services in those circumstances may be treated by the member states (in accordance with the consultation procedure provided for in art 29) as a supply of services for consideration for the purposes of applying the tax 'in order to prevent distortion of competition' which might arise in certain situations (art 6(3)). 152. In that case, the only way to determine the basis of assessment is by means of the open market value, as defined in the second sub-paragraph of art 11(A)(1). 153. As regards the term 'open market value' used in the United Kingdom legislation, both in Sch 3 of Annex 4 to theValue Added Tax Act 1983 and in s 10(5) thereof, which it is not appropriate to interpret here, it must be said that, whatever meaning it was intended to have in that Act, its use is compatible with the objectives of the derogating measure and with the principles laid down by the Sixth Directive only in so far as it does not purport to impose tax on an amount exceeding the value added along the entire length of the distribution chain as far as the final consumer. 154. That means, in my view, that, if such a measure is not to be seen as excessive or disproportionate, the choice of a taxable amount different from the consideration actually paid to the taxable person by the 'retailer' to whom the goods are supplied must not be based on anything other than the real price at which the goods are sold to the final consumer, or their open market value if, and only if, it is impossible or excessively difficult to ascertain that price. 155. In the latter case, however, it must be the 'open market' or 'current' value at which the goods reach the final consumer in transactions of the same kind. 156. That means transactions concluded in the same manner and involving goods of the same kind (for instance, cosmetic products which cannot be sold by other means and not products of 'standard quality' sold through the usual commercial channels).”
“Having regard to the foregoing considerations, the open market value for the purposes of the system established by the derogating measure in question must be understood as meaning the value that is closest to the commercial value on a sale by retail, that is to say the actual price paid by the final consumer. That interpretation finds support by art 11(A)(1)( d ) of the Sixth Directive, which refers to the open market value of the services supplied, and by art (11)(B)(1)( b ), which refers to the open market value, in connection with the importation of goods, where no price is paid or where the price paid or to be paid is not the sole consideration for the imported goods. Accordingly, the concept of open market value is neither vague nor imprecise.”
“68. But, as I observed in my opinion in Direct Cosmetics Ltd and Laughtons Photographs Ltd v Customs and Excise Comrs Joined Cases 138/86 and 139/86[1988] STC 540 at 549 , the normal value will only have to be taken into account where no price has been paid by the purchaser and where it is impossible (or at least, excessively difficult) to attribute to the consideration, by some other means, its true value for the purposes of the transaction, or, at least, its real market value. At this point it must be stated that the expression used in the United Kingdom legislation and in the English version of the Sixth Directive, 'open market value', which we could assimilate to 'ordinary market value', seems to me to be more felicitous than the expression 'normal value' used in the Romance-language versions of the directive. It is only where there is no market that it is necessary to have recourse to a value other than the real value, or to a deemed value. 69. In any event, being a tax on consumption VAT must be levied as precisely as possible on the actual amount spent by the consumer and, accordingly, reference to open market values rather than to real values should be permitted only (otherwise than in cases where that approach is expressly provided for) where it is impossible to follow some other procedure which comes closer to determination of what the court has called the 'subjective value' of the consideration. 70. The court has confirmed this in the judgment which it gave very recently (on12 July 1988 ) in the Direct Cosmetics case[1988] STC 540 at 574 (para 53) to which I referred, in which it held that 'the open market value for the purposes of the system established by the derogating measure in question must be understood as meaning the value that is closest to the commercial value on a sale by retail, that is to say the actual price paid by the final consumer'. 71. In the present case an approximation of that kind is possible in so far as a value can be accurately (although indirectly) attributed, within the relationship between the parties, to the service provided as consideration for the goods supplied, without its even being necessary, contrary to what might be suggested by the terms of the domestic provision (and particularly by the normal translation thereof into the various Romance languages) pursuant to which the commissioners took their decision, to refer to the concept of normal value or open market value.”
“Under the Irish system, account is taken of that residual part at an earlier stage, when the second-hand goods are acquired by the taxable person by means of a trade-in. That system only gives the appearance of resulting in a reduction of the chargeable amount for the new goods. The reduction is exactly proportional to the price paid by the taxable person for the second-hand goods which he buys from the non-taxable person and in fact offsets the residual part of the VAT which the second-hand goods have already borne. As the goods have already benefited from a remission of tax on the occasion of their acquisition by the taxable person wishing to resell, tax may be charged in the normal manner when the goods are resold without distorting competition with direct sales between consumers.”
“The fact that the Irish system results in a loss of revenue for the Exchequer in cases in which the resale price is lower than the trade-in price is not a decisive factor either. By providing that supplies effected by a taxable person are subject to tax and that the tax paid by him at an earlier stage may be deducted, the general rules set out in the directives also reduce the revenue paid to the Exchequer when new goods are sold at a loss. The Irish provisions concerning the trade-in of second-hand goods therefore do not infringe the general rules contained in the Community directives in that respect either.”
“That question is answered by identifying the value which the parties to the relevant transaction (in this context, the supply of the replacement car) have given to the part exchange car, not by reference to the way in which the finance company has treated the voucher for the purpose of its borrowing ratios. The judge [in the High Court] was right to describe the tribunal’s approach as a ‘re-writing’ of the transaction; and right to hold that that approach was impermissible and wrong.”
“The expression 'subjective value', to be understood in the sense described above, has been repeated in many later cases before the Court of Justice, including Argos Distributors Ltd v Customs and Excise Comrs (Case C-288/94 )[1996] STC 1359 ,[1997] QB 499 , para 16 and the other cases cited in that paragraph. Nevertheless the expression continues to cause some difficulty, partly because it naturally suggests a value which is chosen as a matter of individual discretion, and might therefore be expected to be more vague, labile and difficult to ascertain than one determined by objective criteria. But any such impression would be mistaken and would overlook one of the basic strengths of the VAT system. It is a system which is intended to be self-policing in the sense of operating automatically on the economic activities of registered taxpayers and final consumers, with the least possible need for VAT authorities to undertake independent investigation of the facts. In a straightforward case the 'subjective value' of non-monetary consideration means the value overtly agreed and adopted by the parties to the transaction in question, just as the price overtly agreed and adopted by the parties is (in most cases) conclusive as to the quantum of monetary consideration. So far from introducing an element of vagueness or obscurity, the concept of subjective value (correctly understood) achieves legal certainty and ease of administration of the VAT system (just as a subjective apportionment of the consideration for a package of taxable goods and exempt services may achieve those results: see C R Smith Glaziers ( Dunfermline ) Ltd v Customs and Excise Comr s[2003] UKHL 7 ,[2003] STC 419 ,[2003] 1 WLR 656 , especially the speech of my noble and learned friend Lord Hoffmann (at para 21).”
“[4] My Lords, I have had the advantage of reading in draft the speech of my noble and learned friend, Lord Walker of Gestingthorpe. I have found this case more difficult than your Lordships; in particular, I have found it difficult to accept that a sum of money which is not available to the seller of a second hand vehicle except by way of an allowance against the price of a new vehicle is an unequivocal attribution of value to the second hand vehicle. In so far as the sum exceeds that which would be paid for the second hand vehicle free from any obligation to apply it towards the purchase of the new, it seems to me to have all the characteristics of a hidden discount. [5] But the question is one of fact, and your Lordships take a different view. In those circumstances, though with some misgiving, I too would dismiss the appeal.”
“23. … no distinction between consideration in money and consideration in kind is drawn in either Article 11A(1)(a) or Article 11C(1). As is apparent from the judgment in Naturally Yours , cited above, paragraph 16, for those provisions to apply it is sufficient if the consideration is capable of being expressed in money (see alsoCase C-33/93 Empire Stores v Commissioners of Customs and Excise[1994] ECR I-2329 , paragraph 12). Since the two situations are, economically and commercially speaking, identical, the Sixth Directive treats the two kinds of consideration in the same way. 24. It follows that the refusal to refund VAT in the case of transactions in which the consideration is to be paid in kind, where such consideration is not paid in whole or in part, leads to discrimination against transactions of that type as compared with those in which the consideration is expressed in money.”