“ In determining what the appropriate criteria were for deciding for VAT purposes, whether a transaction which comprised several elements was to be regarded as a single supply or as two or more distinct supplies assessable separately, it was necessary to ascertain the essential features of the transaction. There was a single supply where one or more elements constituted the principal service and others were merely ancillary, in that they did not constitute for customers aims in themselves but simply a means of better enjoying the principal service. Where a single price was charged for a service consisting of several elements if circumstances…indicated that the customers intended to purchase two distinct services it would be necessary to identify the calculation or assessment to be used for that purpose”
“In the final analysis I can only agree with each counsel that necessarily the answer is, to a great extent, a matter of impression. It is noteworthy that Balcombe LJ in Card Protection Plan did not add the adjective ‘first’ but, having explained that the answer is a matter of impression he added, ‘on which different minds may reach different conclusions’. I question the chairman’s decision that the contract was for shopfitting and therefore for services. It seems to me that just as easily and possibly more accurately he could have found that it was for the supply of goods to be fitted.”