“the Services” means consultancy/representation services which will be comprised of calculation of approximate grade point average, research and short-listing of universities and sports programmes in the United States, SAT “mock” papers and advice, NCAA clearinghouse advice, profile creation and production and meeting with a Company consultant to review the above; release of promotional materials to indentified US colleges coaches, regular contact with interested coaches, update releases to coaches and colleges regarding the Client, meeting with the Client to discuss progress, review and filing of all Client/coach communication, review and advice regarding scholarship offers (if any) and, in the event that scholarship offers are received, decision making assistance, assistance with all relevant application forms for university admission and scholarship acceptance; and · Dedicated Consultant managing file · Calculate approximate GPA · Creation of online Sporting & Media profile · Compliance, Eligibility & Clearing · SAT Exam preparation and registration · The Clearing Department · Bespoke marketing & promotion · Negotiation of scholarship offers · Admissions assistance · US Visa & SEVIS process (5) The services as described in the July 2010 Agreement are: “the Services” means consultancy/representation services which will be comprised of calculation of approximate grade point average, research and short-listing of universities and sports programmes in the United States, SAT “mock” papers and advice, NCAA clearinghouse advice, profile creation and production and meeting with a Company consultant to review the above; release of promotional materials to identified U.S College Coaches, regular contact with interested Coaches, update releases to Coaches and Colleges regarding the Client, meeting with the Client to discuss progress, review and filing of all Client/Coach communication, review and advice regarding Offers of Scholarship and, in the event that Offer(s) of Scholarship are received, decision making assistance, assistance with all relevant application forms for university admission and Scholarship acceptance; and The FirstPoint USA Service: · Dedicated Consultant managing file · Calculate approximate GPA · Creation of online Sporting & Media profile · Compliance, Eligibility & Clearing · SAT Exam preparation · The Clearing Department · Bespoke marketing & promotion · 15-week ‘Pre-Scholarship Conditioning, Strength and Fitness Program’ · Negotiation of Scholarship offers · Admissions assistance · US Visa & SEVIS process”
“I refer to the visit which I made to you at the above address on14 October 2009 . I would be glad if you could supply me with the following to assist me in my consideration of the liability which should apply to your sales:- a) The proportion of your clients who do not succeed in obtaining a scholarship b) The file details of an individual client where scholarship was not obtained. I thank you in advance for your attention to these matters. If you contact us, please quote your VAT registration number and provide a daytime phone number”. (36) Firstpoint replied on4 November 2009 as follows: “Thank you for your letter of 22 October. I am able to provide the following in response to your questions; (a) As outlined during your visit we do not maintain statistics on the number of clients who do not succeed in obtaining a scholarship as this is not a performance indicator for the business. We outlined that once an individual has been interviewed and assessed (during which time they are simply candidates not clients) they are then taken on as clients. Our aim and expectation is that those taken on as clients will be offered scholarships and with few exceptions, this typically happens, sometimes over a period of time as conditions of offers are met (eg educational pre-requisites being met following exam re-sits etc). (b) I am unable to provide details of an individual client where a scholarship is not taken up for confidentiality reasons, but am happy to outline what a typical file (which will apply in all cases) will include; · Personal details · Sporting attributes and assessment · Academic attributes and assessment · Aims and aspirations · Preferences in terms of location and type of scholarship sought · Sports Footage and Highlights The client file is built up from information gathered during the candidacy stage and also as the application progresses and opportunities are discussed with clients. The file contains no information connected with the making of ‘supplies’ for VAT purpose, except a copy of our invoice for agency services which you have seen on your inspection. I trust that you will see that this is all the information required to enable you to assist you in your deliberations”
“Thank you for your letter of 16 November. As you know, I have been happy to provide all the information you have sought to date, but I am surprised that you find it necessary to seek yet more information and am unclear as to how the information sought will help or inform your consideration for our VAT position. We have already clearly outlined the service we perform for clients and you have seen the number of charges we have made for our service and these are key components in the question of liability. Similarly, the confidential contents of a personal client file (which would take considerable resource to ‘de-personalise’) do not specifically relate to the making of supplies. I am again unclear as to why you regard the file contents as important since we have already outlined the process that clients go through and the contract that they sign. A copy of this agreement can be provided again if required. I trust that you are able to conclude your considerations based on the full information already provided”. (38) From that reply Mr Kean considered the request encompassed any student who did not get an offer, did not take up an offer or did not stay in the USA once there. (39) Mr Kean quite clearly was unaware of the potential outcome and also quite clearly considered that his aim and expectation as expressed should satisfy HMRC’s enquiries. (40) In his reply Mr Kean expressed surprise at being asked to undertake the heavy administrative task requested of him which is understandable given the numbers of applicants and client student athletes he had, and the fact that client student athletes are sometimes processed over a period of years. He also raised the query as to why such information was necessary. He was not informed why the information was considered necessary. He was not advised of the credibility check raising the possibility of a change within HMRC as to the interpretation of a statutory provision or the interpretation of the VAT POSS manual. Indeed nothing from HMRC prompted Mr Kean to consider Firstpoint was under threat. (41) Mr Rae sought further advice from the Policy Unit. This is not disclosed in Mr Rae’s subsequent letter of28 January 2010 to Firstpoint (page 21 of the bundle) which advised Firstpoint in the first instance that Mr Rae had carefully examined the Representation Agreement between Firstpoint and prospective students and further information which Firstpoint had supplied and did not consider that in supplying services to them Firstpoint was acting in an intermediary capacity as explained in Public Notice 741 at Section 11 (for the purposes of this decision the reference is deemed to be Public Notice 741A effective from01/01/2010 at Section 12). Surprisingly he went on to say that he took this view because the “fixed fee of£2495.00 is due by your customers and is payable by them within 14 days of the date of execution of the agreement in order for them to receive your services (paragraphs 1 and 4 of the agreement) irrespective of whether or not you succeed in achieving a placement from them at an American University. If the fee is not paid you can rescind the agreement and you can charge interest if the fee is not paid within the 14 days allowed. To be acting as an intermediary you must be involved in arranging or facilitating the making of supplies. It is clear there were the occasions where clients do not achieve placements. In such cases the American Universities make no supply to the student and you have not therefore arranged any supply. In all cases you are charging clients a flat fee which is not dependent on any supply being arranged. We therefore consider that your supplies fall under the Business to Consumer General Rules for Supplies of Services (see Notice 741 paragraph 5.3). Since Firstpoint (Europe) Ltd belongs in the UK you must charge VAT at the standard rate on your services”. (42) Following that letter Henderson Loggie, Chartered Accountants through Mr Alan Davis asked by letter dated12/02/2010 (pages 23/24 of the bundle) for a reconsideration by Mr Rae of his decision and if he was unable to do so requested a local reconsideration by HMRC appeals team. (43) Henderson Loggie relied on the Representation Agreement which outlined the scope and nature of supply provided. They asserted that Firstpoint acted as an agent or intermediary for their clients in placing them in educational establishments in the United States. They also stressed that even if Firstpoint could not place a candidate within the US educational institution all of the work that they had deployed had been in respect of that prospective supply. Firstpoint did not then seek an alternative placement anywhere else in the world. Henderson Loggie go on to explain that even if an offer was made sometimes a client student athlete did not take it on because there might be changes to the domestic position or conditions may not have been met. Although not giving a foundation in law which applied at that point the terminology follows the terminology of the law at the time namely12/02/2010 being the Council Directive 2008/8/EC, and VATA 1994 Schedule 4A Part 3 paragraph 10(1) and (2) being the “intermediary” issue. They went to detail what they regarded as the “liability” of the supply namely that the liability in respect of the services falls where the services are physically delivered under theVAT (Place of Supply of Services) Order 1992 referring to legislation which governed that point prior to01/01/2010 . Henderson Loggie also brought in the secondary argument under the legislation relating to “ancillary services”
“I refer to your letter of12 February 2010 and the points you make have been noted. I have further considered the position in light of your lines of argument, but I continue to hold the view that the services provided by your client are not those of an intermediary under theVAT (Place of Supply of Services) Order 1999 (sic) (Statutory Instrument 1992/3121, Article 13). Your client charges a fixed fee to clients regardless of whether or not he succeeds in arranging the education supply in the USA. It is clear from the provisions of the Agreement that the client is required to pay the fee in order to receive Firstpoint’s services whether or not the client is ultimately successful obtaining a place at an American university as a result of the services provided by Firstpoint. Firstpoint’s supply to the client is not therefore directly dependent on any educational supply actually being made…….. Since there is no certainty that an underlying supply of educational services will in fact be made, we cannot accept that Firstpoint can be providing an intermediary service for determining the place of supply for VAT purposes. Your reference to “residual” costs appears to me to relate to costs where exempt supplies are being made by a taxpayer and certain costs are not wholly attributable to either exempt or taxable income. The provisions for input tax deduction with regards to partial exemption do not appear to me to be relevant in this case. In conclusion, I must confirm the ruling contained in my letter of28 January 2010 to your client: we consider that his supplies fall under the business to consumer general rules for supplies of services (see Notice 741, paragraph 5.3). Since Firstpoint (Europe) Ltd belongs in the UK your client must charge VAT at the standard rate on his services. You have the right to ask for an independent local reconsideration of this decision stating your grounds of appeal within 30 days of the date of issue of this letter. You may also have the right of appeal to the Independent Taxes Tribunal. Please see factsheet HMRC1 on the HMRC website”. (45) There is reference in that letter to “residual” costs which related to where exempt supplies were being made. This matter was not pursued at the Tribunal or in any other correspondence; again no findings are made in respect of residual costs. (46) A formal review was requested and in the review letter dated7 May 2010 Ms Sarah Thomas states that the Policy Unit have issued the Local Compliance Appeals and Reviews office with “unambiguous guidance” in relation to the supplies Firstpoint makes. She indicates that Firstpoint fall within the Business to Customer (B2C) General Rule set out at Notice 741A paragraph 5.3. (47) Mr Rae’s letter of12 March 2010 was effectively the first “change of mind” letter and Ms Thomas’ review was the confirmation of that change of mind. Her letter like Mr Rae’s gave no reasons for the change of mind. Firstpoint were simply told that they are not considered to be an intermediary for the purposes of ascertaining the VAT liability of their supplies. No UK or EC law is quoted in her letter neither the previous law which had originally been used nor more appropriately the law applicable from01/01/2010 . No reason for not considering full terms of the legislation is given. Neither letter dealt with ‘intention’. The Tribunal found the letters seriously inadequate (48) The matter of exceptions to the B2C interpretation is first raised in HMRC’s first Statement of Case (now amended). In response Henderson Loggie wrote suggesting the law from01/01/2010 be applied. This was agreed between the parties. The12 March 2010 letter was appealed (the 2010 Appeal). (49) After the decision that Mr Kean would be required to charge VAT on Firstpoint’s services in an effort to try to meet HMRC’s claim that only the matter of not repaying those who did not receive an offer stood between him and having a decision that his services were outside the scope of UK VAT, a change was effected to the Representation Agreement. Whilst the change was being made Mr Kean expanded the ‘services’ paragraph as indicated above. (50) Mr Kean gave evidence and the Tribunal finds that although the ‘services’ bullet points were expanded they still did not fully describe the methodology and resources required to provide them. He described to the Tribunal that he could have in fact filled a page with bullet points. However that was not so much of a concern to us as Firstpoint believed that the services were quite properly described in the Representation Agreement. (51) The new contract was submitted to HMRC by Henderson Loggie on17/02/2011 by letter at Section 6 of the supplementary bundle of evidence Book 3 and covers both appeals. The contract came into effect in July 2010. The principal alteration was what is described as “a money back guarantee”