“ The place of supply of services shall be deemed to be the place where the supplier has established his business or has a fixed establishment from which the service is supplied, or, in the absence of such a place of business or fixed establishment, the place where he has his permanent address or usually resides. ”
“ A supply of services shall be treated as made – (a) in the United Kingdom if the supplier belongs in the United Kingdom ; and (b) in another country (and not in the United Kingdom ) if the supplier belongs in that country.”
“ The supplier of services shall be treated in belonging in a country if – (a) he has there a business establishment or some other fixed establishment and no such establishment elsewhere, or (b) he has no such establishment (there or elsewhere) by his usual place of residence is there; or (c) he has such establishments both in that country and elsewhere and the establishment of his which is most directly concerned with the supply is there.”
“The place of supply of the following services to customers established outside the community or to taxable persons established in the Community but not in the same country as the supplier, shall be the place where the customer has established his business or has a fixed establishment for which the service is supplied, or, in the absence of such a place, the place where he has his permanent address or usually resides; … (b) advertising services; (c) the services of consultants, engineers, consultancy bureaux, lawyers, accountants and other similar services, as well as data processing and the provision of information; … (e) Banking, financial and insurance transactions, including re-insurance, with the exception of the hire of safes; (f) the supply of staff; … (i) telecommunications services; … (k) electronically supplied services such as those referred to in Annex II (l) the supply of services by intermediaries, acting in the name and on behalf of other persons, where those intermediaries take part in the supply of the services referred to in this paragraph. 2. Where the supplier of a service and the customer communicate via electronic mail, that shall not of itself mean that the service supplied is an electronically supplied service for the purposes of point (k) of paragraph 1.”
“ (1) Website supply, web-hosting, distance maintenance of programmes and equipment; (2) supply of software and updating thereof; (3) supply of images, text and information and making available of databases; (4) supply of music, films and games, including games of chance of gambling games, and of political, cultural, artistic, sporting, scientific and entertainment broadcasts and events; (5) …”
“… WWA is managed and controlled from the US where the Board of Director resides permanently”
“… WWA has and will have the need for specific services including customer support services, compliance, legal, banking, accounting and record-keeping and similar services (collectively known as ‘Services’) from time to time, but had determined that it is not cost effective to maintain all the infrastructure associated therewith. Clause E provides that WagerWorks: “has agreed to provide the Services at an agreed upon cost.”
“20. Taking into account, firstly that it follows from Art 2(1) of the Sixth Directive that every transaction must normally be regarded as distinct and independent and, secondly, that a transaction which comprises a single supply from an economic point of view should not be artificially split, so as not to distort the functioning of the VAT system, the essential features of the transaction must in the first place be ascertained in order to determine whether the taxable person is making to the customer, being a typical consumer, several distinct principal supplies or a single supply (see, by analogy, Card Protection Plan …). 21. In that regard, the Court has held that there is a single supply in particular in cases where one or more elements are to be regarded as constituting a principal supply, whilst one or more elements are to be regarded, by contrast as ancillary supplies which share the tax treatment of the principal supply … . 22. The same is true when two or more elements or acts supplied by the taxable person to the customer, being a typical consumer, are so closely linked that they form, objectively, a single, indivisible economic supply, which it would be artificial to split.”
“10. “… but, since the Court envisages that the principal supply may itself comprise more than one element, plainly, in cases where there is no ancillary supply, a single supply may still be made up of more than one element. So where a taxpayer is involved in a transaction in which he performs several services, none of which can be singled out as the dominant or principal supply, it may nevertheless be necessary to consider whether, for tax purposes, they are properly to be regarded as elements of a single supply … .” 12. “… the question is whether, for tax purposes, these are to be treated as separate supplies or merely as elements in some over-arching single supply. According to the Court of Justice in Card Protection Plan (at para 29), for the purposes of the Directive the criterion to be applied is whether there is a single supply ‘from an economic point of view’. If so, that supply should not be artificially split, so as not to distort (altérer) the functioning of the VAT system the answer will accordingly be found by ascertaining the essential features of the transaction under which the taxable person is operating when supplying the customer, regarded as a typical consumer. …”
“Activities which, inter alia, are of a marked intellectual character, require a high-level qualification and are usually subject to clear and strict professional regulation. In the exercise of such an activity, the personal element is of special importance and such exercise always involve a large measure of independence in the accomplishment of professional activities.”
“The task of the Court is to look at each course separately and to adopt in each case the approach indicated in Card Protection Plan , para 29-31. Thus the Court must (i) identify the various supplies involved, (ii) establish whether one or more principal supplies are involved and (iii) if there are more than one principal supplies establish, in relation to ancillary supplies to which principal supply each ancillary supply is ancillary.”
“Secondly, with regard to the question whether such a single complex supply is to be classified as a supply of services, it is vital to identify the predominant element of that supply … “Article 6(1) must be interpreted as meaning that such a single supply is to be classified as a ‘supply of services’ where it is apparent that the customisation in question is neither minor nor ancillary but, on the contrary, predominates.”
“30. In the course of this appeal there has been much discussion of para 30 of the ECJ’s judgment. In my opinion it is clear that this paragraph (which uses the introductory word ‘in particular’) is dealing with a particular case exemplified by Madgett and Baldwin . It is not asserting that every distinct element of a supply must be a separate supply for VAT purposes unless it is ‘ancillary’. ‘Ancillary’ means (as Ward LJ rightly observed … subservient, subordinate and ministering to something else. It was an entirely apposite term in the discussion in British Telecommunications (where the delivery of the car was subordinate to its sale) and in Card Protection Plan itself (where some peripheral parts of a package of services and some goods of trivial value such as labels, key tabs and a medical card, were subordinate to the main package of insurance services). But there are other cases (including Faaborg, Beynon and the present case) in which it is inappropriate to analyse the transaction in terms of what is ‘principal’ and ‘ancillary’, and it is unhelpful to strain the natural meaning of ‘ancillary’ in an attempt to do so. Food is not ancillary to restaurant services; it is of central and indispensable importance to them; nevertheless there is a single supply of services ( Faaborg ). Pharmaceuticals are not ancillary to medical care which requires series of medication; again, they are essential and indispensable importance; nevertheless there is a single supply of services ( Beynon ).”