"4.17 The principal means of distribution is via electrical retailers, with extended warranties being sold as a secondary purchase accompanying that of an electrical item. Effectively, therefore, it is difficult for other suppliers to compete because of the retailers' point of sale advantage. Additionally, since the consumer is primarily shopping for an electrical item and chooses a retailer with this purchase in mind, there is little competition between different retailers for the sale of extended warranties. We have found no evidence to suggest that electrical retailers, in their advertising and marketing activity, actively compete to sell extended warranties (or indeed extended warranties-plus-goods in combination). … 12.33 The most significant element of the differentiation among different providers of EWs [extended warranties] is between those providers that sell EWs at the POS [point of sale] of DEGs [domestic electrical goods] - that is, high street DEG retailers, Internet and mail-order companies - and those that do not, that is, direct sales by insurance companies, most manufacturers' EWs, and sales through credit card and utility companies. 12.34 EW providers generally agree that selling an EW at the same time as the DEG is sold gives the firm a competitive advantage. The main explanations given by DEG retailers generally relate to the convenience factor involved for consumers. It was put to us that consumers value the opportunity to sort out all elements of the DEG purchase at the same time, including cover, and this makes EWs sold at POS a more attractive offer…"
"…a scale monopoly situation exists in the supply of EWs by Dixons Group as agent of [ASL] and Allianz Cornhill. All three companies are also part of the complex monopoly situation and are persons in whose favour that situation exists."
"differs from the provision which would have been made between independent enterprises"
"1.15….In order for such comparisons to be useful, the economically relevant characteristics of the situations being compared must be sufficiently comparable. To be comparable means that none of the differences (if any) between the situations being compared could materially affect the condition being examined in the methodology (eg price or margin), or that reasonably accurate adjustments can be made to eliminate the effect of any such differences. … 1.17 As noted above, in making these comparisons, material differences between the compared transactions or enterprises should be taken into account. In order to establish the degree of actual comparability and then to make appropriate adjustments to establish arm's length conditions (or a range thereof), it is necessary to compare attributes of the transactions or enterprises that would affect conditions in arm's length dealings. Attributes that may be important include the characteristics of the property or services transferred, the functions performed by the parties (taking into account assets used and risks assumed), the contractual terms, the economic circumstances of the parties, and the business strategies pursued by the parties…"