“As you may also be aware, Qatar are the largest stakeholder in Sainsbury's, who sponsor your flagship programme - The Great British Bake Off - and with whom you also appear to have various commercial [sic] deals. Please could you provide me with information regarding how much any such deals, and other advertsising [sic] sales to Sainsbury's, have been worth in each year since and including 2019. Could you please also provide information regarding how much this represents as a total of your revenue in those years, and where Sainsbury's ranks in terms of companies funding Channel 4 in this way, and how much revenue from Sainsbury's represents as a percentage of your total.”
“Just for clarity - this request includes details of C4 deals with Nectar or other well-known Sainsbury's brands or subsidiary's [sic]. Like most people I already assumed any deals with Nectar (who are wholly owned by Sainsbury's) would already be included, but a more cynical approach might try to claim otherwise.”
‘the information requested, relating to the Channel 4's decisions in relation to sponsorships deals, is information held for the purpose of 'journalism, art or literature'. This is because this information relates to the exercise of judgement on issues such as the selection, prioritisation and timing of matters for broadcast and is directly linked to Channel 4’s output.’
“ The information requested, relates directly to Channel 4 output as Channel 4 broadcasts “The Great British Bake Off” and makes editorial decisions to enhance funds it can receive from advertising during the programme. Channel 4’s revenue is generated through commercial activities including advertising and sponsorship. This revenue helps to pay for the programmes Channel 4 broadcasts and given the popularity of “The Great British Bake Off” securing these rights is enhanced by having lucrative sponsorships including the Sainsbury sponsorship.”