"Advise customer of the applicable features, benefits and exclusions for each of above and attempt to overcome any objections "
" spoke to my wife and said that it would be beneficially [sic] to take out the PPI policy in case something happened to me, at which point she turned around and looked at my children "
"There is not another insurance contract within our scope that meets all of the customer's demands and needs"
"and the insurance intermediary identifies to the customer, at the point at which the personal recommendation is made, the demands and needs which are not met by the contract that it personally recommends"
"It is true that the PPI here was objectively expensive, i.e. by reference to other available products. I can well see how that may form part of a cumulative picture leading to unfairness where the customers have through the fault of the Bank (or a third party nonetheless attributed to the Bank as in Yates) had no real opportunity to apply their mind to questions of cost, for example, because they understood that they had no choice. But it is different where (as here) the Bank induced no such belief. The Harrisons must in truth have realised that the PPI was optional or if not, this was a mistaken impression of their own making. They should therefore be treated as having had a real opportunity to consider whether or not to take the PPI. In that context they could consider its cost, relative, for example, to the cost of the main loan. Here the figures were placed side by side. Moreover, although not determinative, the fact that there was no breach of rule 4.3 in relation to costs (for the reasons given above) counts against unfairness ."