“... To be read together with the terms and conditions overleaf... 6. INITIAL MARKETING PRICE£167,500 -00 7. TYPE OF AGENCY — Important — see terms and conditions The Seller(s) agrees to instruct the Agent initially as a . . . SOLE AGENT 8. COMMISSION FEE — Important — see terms and conditions The Commission Fee payable by the seller(s) is: The STANDARD COMMISSION RATE or The EARLY PAYMENT DISCOUNTED COMMISSION RATE.... STANDARD COMMISSION RATE is 3 per cent of the final sale price of the property plus VAT. EARLY PAYMENT DISCOUNTED COMMISSION RATE 1.50 per cent plus VAT 9. SOLE AGENCY PERIOD - Important - see terms and conditions The Sole Agency Period ends a minimum of 8 weeks from the date of this Agreement 12. SIGNATURES OF AGENT AND SELLER(S) IMPORTANT — Before signing and accepting the terms of this agreement please read carefully the conditions overleaf 12.2 ... I/WE HAVE READ AND AGREED TO THE TERMS AND CONDITIONS OVERLEAF”
“Entitlement to commission 1. The Agent will charge a fee in relation to its marketing of the property. The fee is called the “Commission Fee”
“These regulations revoke and replace the Unfair Terms inConsumer Contracts Regulations 1994 . Those regulations implemented Council Directive 93/13/EEC on unfair terms in consumer contracts ... regulations 3 to 9 of these regulations re-enact regulations 2 to 7 of the 1994 Regulations with modifications to reflect more closely the wording of the Directive. The regulations apply, with certain exceptions, to unfair terms in contracts concluded between a consumer and a seller or supplier (regulation 4). The regulations provide that an unfair term is one which has not been individually negotiated and which, contrary to the requirement of good faith, causes a significant imbalance in the parties’ rights and obligations under the contract to the detriment of the consumer (regulation 5).Schedule 2 contains an indicative list of terms which may be regarded as unfair. The assessment of unfairness will take into account all the circumstances attending the conclusion of the contract. However, the assessment is not to relate to the definition of the main subject matter of the contract or the adequacy of the price or remuneration as against the goods or services supplied in exchange as long as the terms concerned are in plain, intelligible language (regulation 6). Unfair contract terms are not binding on the consumer (regulation 8).”
“The regulations, as Professor Sir Guenter Treitel QC has aptly observed... ‘are not intended to operate as a mechanism of quality or price control’ and regulation 3(2) is of ‘crucial importance in recognising the parties’ freedom of contract with respect to the essential features of their bargain’... But there is an important ‘distinction between the term or terms which express the substance of the bargain and ‘incidental’ (if important) terms which surround them’: Chitty on Contracts. The object of the regulations and the Directive is to protect consumers against the inclusion of unfair and prejudicial terms in standard-form contracts into which they enter, and that object would plainly be frustrated if regulation 3(2)(b) were so broadly interpreted as to cover any terms other than those falling squarely within it. . . .”
“41. ... the argument which is made against the full commission provisions of the marketing agency agreement does not involve an assessment of fairness relating to the adequacy of the price or remuneration as against the goods or services supplied in exchange. In my judgment the regulations intend that a court should look at the substance and the reality of the transaction, not at the form: see regulation 6(1). 42. The reality in this case is that the negotiation related to the 1.5 per cent term. There is no argument here on behalf of the defendants that they should be relieved from their bargain because of anything to do with the negotiation of the price for the services. The simple reality is that neither party assessed 3 per cent for adequacy against the service supplied, nor am I called on to assess 3 per cent for adequacy for the service supplied. In my judgment the reality here is that 1.5 per cent was the agreed price for the service when the matter is viewed from the point of view of the estate agent and the consumer negotiating the agreement in March 2002. 43. It follows that I do not regard myself in this case as making any assessment of the fairness of the term by reference to the adequacy of the price against the services supplied. That I entirely accept would not be a course open to the court under the regulations; but the attack on the fairness of the full commission provisions in my judgment is altogether different.”