“Services shall be considered to be ‘services’ within the meaning of this Treaty when they are normally provided for remuneration, in so far as they are not governed by the provisions relating to freedom of movement of goods, capital and persons. ‘Services’ shall in particular include: (a) activities of an industrial character; (b) activities of a commercial character; (c) activities of craftsmen; (d) activities of the professions….”
“retail trade in building, home improvement, gardening and other consumer goods for the do-it-yourself sector”
“27. Under Article 1, the directive applies to ‘every trade mark in respect of goods or services’. 28. It does not contain a definition of ‘services’, which Article 50 EC describes as ‘normally provided for remuneration’. 29. Nor does it specify the conditions to which registration of a trade mark for a service is subject, where such registration is provided for by national legislation. 30. In that regard, it should be noted that the fifth recital in the preamble to the directive states that Member States remain free to fix the provisions of procedure concerning the registration of trade marks, in order, for example, to determine the form of registration procedures. The seventh recital nevertheless emphasises that attainment of the objectives sought by the approximation of laws requires that the conditions for obtaining a registered trade mark be, in general, identical in all Member States. 31. However, determination of the nature and content of the service eligible for protection by a registered trade mark is subject, not to the provisions on registration procedures, but to the substantive conditions for acquiring the right conferred by the trade mark. 32. If the concept of ‘services’ were a matter for the Member States, conditions for the registration of service trade marks could vary according to the national legislation concerned. The objective that acquisition of the right in the trade mark should be subject to ‘conditions … identical’ in all Member States would not be attained. 33. It therefore falls to the Court to supply a uniform interpretation of the concept of ‘services’ within the meaning of the directive (see, by analogy, Joined Cases C-414/99 to C-416/99 Zino Davidoff and Levi Strauss[2001] ECR I-8691 , paragraphs 42 and 43). 34. In that regard, it should be noted that the objective of retail trade is the sale of goods to consumers. That trade includes, in addition to the legal sales transaction, all activity carried out by the trader for the purpose of encouraging the conclusion of such a transaction. That activity consists, inter alia, in selecting an assortment of goods offered for sale and in offering a variety of services aimed at inducing the consumer to conclude the abovementioned transaction with the trader in question rather than with a competitor. 35. No overriding reason based on the directive or on general principles of Community law precludes those services from being covered by the concept of ‘services’ within the meaning of the directive or, therefore, the trader from having the right to obtain, through the registration of his trade mark, protection of that mark as an indication of the origin of the services provided by him. 36. That consideration is illustrated by the Explanatory Note to Class 35 of the Nice Classification, according to which that class includes ‘the bringing together, for the benefit of others, of a variety of goods … enabling customers to conveniently view and purchase those goods’. 37. With regard to Council Regulation (EC) No 40/94 of20 December 1993 on the Community trade mark (OJ 1994 L 11, p. 1), it must be observed that OHIM now accepts that the services provided by retail undertakings are, as such, eligible for registration as Community trade marks and that they will fall under Class 35 of the Nice Classification (see Communication No 3/01 of the President of [OHIM] of12 March 2001 concerning the registration of Community trade marks for retail services). 38. Moreover, it must be noted that, firstly, all the parties concerned which have submitted observations to the Court have accepted that at least certain services provided in connection with retail trade can constitute services within the meaning of the directive and that, secondly, according the information before the Court, such an analysis underlies a practice now widely adopted in the Member States. 39. Consequently, it must be concluded that the concept of ‘services’ within the meaning of the directive includes services provided in connection with retail trade in goods.”
“In this case, where the specifications in question appear to simply describe the ‘placement’ or ‘arrangement’ of third-party service providers within a physical or virtual environment … I cannot see how those specifications reflect the provision of a service whose remuneration would actually take place.”
“Furthermore, I agree with all the interveners and the Bundespatentgericht in taking the view that these services, even if they are not separately invoiced, may nevertheless be deemed to be provided for remuneration because they are supplied in order to promote the sale of certain goods and not on a purely disinterested basis, and their cost to the retailer is recovered in his profit margin on the sale of the goods themselves. Consequently it may be concluded that the requirement laid down by Article 50 EC that services are to be provided for remuneration is fulfilled, and reference to this is justified when interpreting the Directive, taking account of its aim of promoting, inter alia, the free movement of services between the Member States.”
“That trade includes, in addition to the legal sales transaction, all activity carried out by the trader for the purpose of encouraging the conclusion of such a transaction. That activity consists, inter alia, in selecting an assortment of goods offered for sale and in offering a variety of services aimed at inducing the consumer to conclude the abovementioned transaction with the trader in question.”
“Just as a shop selects an assortment of goods offered for sale and offers various services aimed at inducing the consumer to purchase goods from that shop rather than a competitor’s shop, so too does a shopping centre select an assortment of shops, restaurants, cinemas etc and offer various services aimed at inducing the consumer to purchase goods and services from outlets in its centre rather than those in a competitor’s centre.”
“By comparison to the Praktiker case, the specifications claimed by application number 2417145B appear to have far less of a direct connection with the selection and purchasing of goods.”
“49. In those circumstances, for the purposes of registration of a trade mark covering services provided in connection with retail trade, it is not necessary to specify in detail the service(s) for which that registration is sought. To identify those services, it is sufficient to use general wording such as ‘bringing together of a variety of goods, enabling customers to conveniently view and purchase those goods’. 50. However, the applicant must be required to specify the goods or types of goods to which those services relate by means, for example, of particulars such as those contained in the application for registration filed in the main proceedings (see paragraph 11 of this judgment).”