"Easynet claims that the trade mark is devoid of any distinctive character and/or consists exclusively of signs or indications which may serve, in trade, to designate the kind, quality, intended purpose, value or other characteristics of goods and services."
"My reading of the case law is that an analysis of the individual elements of a trade mark is acceptable; often it will be necessary. However, once that analysis has been made it is the overall impression that must be taken into account. Of course, the analysis of the individual elements may well influence decision (sic) as to what the overall impression of the trade mark is in relation to the relevant goods and/or services."
"I consider that it is not a matter of what it adds but what it creates, it is part of a whole and ultimately the whole must be considered."
"Mr. Hollingworth commented upon the basis of the pleaded grounds in relation to section 3(1)(c) of the Act in the following terms: 'As I say, in my submission, it is a large leap to suggest that easy.com describes characteristics of goods or services such as playing cards, writing instruments or indeed any other of the services or the goods for which registration is sought. Just to illustrate that, in my submission, it would require three discrete stages of assumption before you could make that assumption. The average consumer would have to see first of all that this is an allusion to an internet web address, which I submit they would do. Secondly, they would have to make a connection between that web address and the goods or services on which the mark is used. That is quite a leap. Thirdly, that connection must somehow be related to easiness or ease of use and they must be able to understand from that connection that that tells them something about the goods or services concerned. There are three steps. In my submission, that is far too vague and indeterminate, to use the wording from the European case law. There is certainly no direct and immediate connection.' In relation to section 3(1)(c) I do not consider that the test relates to the average consumer. Section 3(1)(c) is fundamentally about trade, hence the public interest issue behind it is the need to leave free, and the reference to trade in the section. However, aside from this I am in agreement with Mr. Hollingworth. It seems to me that the pleaded case of Easynet requires a convoluted approach to the trade mark; one that is more suited to the world of the cryptic crossword than that of trade mark law. Mr. Alexander's approach at the hearing seemed to be centred on treating the trade mark effectively as the word easy. He described the application as an attempt to seek a trade mark monopoly in the word easy. Such an attempt would only be a feasible analysis of the application if one accepted Mr. Alexander's argument that the .com element is effectively to be ignored. So the basis of his claim is his own proposition. Mr. Alexander also referred to the public interest aspect of the case, the need to leave free. However, his argument was that there is a public interest in not allowing the trade mark easy on its own to be registered. It is a reasonable argument that for certain goods and services the word easy should be left free; in the terms of earlier days that it should be left as part of the great common of the English language and not enclosed. However, the granting of rights in easy.com is not the granting of rights in easy. The rights subsist in the trade mark as a whole. I agree with Mr. Hollingworth that there is no need to leave easy.com free for other traders to use."
"Taking the trade mark as a whole I cannot see what characteristics of the goods and services of the application that easy.com designates. The pleaded grounds seem to me contrived and convoluted, the arguments of Mr. Alexander rest upon not considering the trade mark as a whole. The ground of opposition under section 3(1)(c) of the Act is dismissed."
"3.-(1) The following shall not be registered – …. (b) trade marks which are devoid of any distinctive character, (c) trade marks which consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin, the time of production of goods or of rendering of services, or other characteristics of goods or services …." …. (b) trade marks which are devoid of any distinctive character, (c) trade marks which consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin, the time of production of goods or of rendering of services, or other characteristics of goods or services …."
"Merely bringing those elements together without introducing any unusual variations, in particular as to syntax or meaning, cannot result in anything other than a mark consisting exclusively of signs or indications [which are descriptive]"
"Thus, a mark consisting of a word composed of elements, each of which is descriptive of characteristics of the goods and services in respect of which registration is sought, is itself descriptive of those characteristics for the purposes of Article 3(1)(c) of the Directive, unless there is a perceptible difference between the word and the mere sum of its part: that assumes either that, because of the unusual nature of the combination in relation to the goods and services, the word creates an impression which is sufficiently far removed from that produced by the mere combination of meanings lent by the elements of which it is composed, with the result that the word is more than the sum of its parts, or that the word has become part of everyday language and has acquired its own meaning, with the result that it is now independent of its components."
"29 Thirdly, as regards a compound mark, such as that which forms the subject-matter of the present dispute, any distinctive character may be assessed, in part, in respect of each of the terms or elements, taken separately, but that assessment must, in any event, be based on the overall perception of that trade mark by the relevant public and not on the presumption that elements individually devoid of distinctive character cannot, on being combined, present such character (see SAT.1 v OHIM, cited above, paragraph 35). The mere fact that each of those elements, considered separately, is devoid of distinctive character does not mean that their combination cannot present such character (see, by way of analogy, case C363/99)"
"31 In paragraph 27 of the judgment under appeal, the Court of First Instance rightly held that, for the purposes of assessing the distinctive character of a compound mark, it is not inconsistent with a successive examination of the different composite elements of the mark to consider that mark as a whole. 32 Admittedly, in paragraph 42 of the judgment under appeal, having taken the view that the different elements of the trade mark applied for were devoid of distinctive character, the Court of First Instance found that the trade mark itself should also be presumed to be devoid of such character. 33 However, contrary to the situation in SAT.1 v OHIM (SAT.2), cited above, that finding did not, in this case, affect the Court of First Instance's analysis on that point since it did not restrict itself to examining the overall impression produced by the trade mark applied for as a secondary matter, but directed part of its reasoning to considering, in relation to a compound mark, the sign's distinctiveness as a whole."
"54 Since the word sign EUROHYPO is a compound word, it must still be determined whether the descriptiveness, established in respect of the elements of which it is composed, also exists in respect of the compound word itself. It is clear from the case-law that a mark consisting of a word composed of elements, each of which is descriptive of characteristics of the goods or services in respect of which registration is sought, is itself descriptive of the characteristics of those goods or services unless there is a perceptible difference between the word and the mere sum of its parts: that assumes either that because of the unusual nature of the combination in relation to the goods or services the word creates an impression which is sufficiently far removed from that produced by the mere combination of meanings lent by the elements of which it is composed, with the result that the word is more than the sum of its parts, or that the word has become part of everyday language and has acquired its own meaning, with the result that it is now independent of its elements. In the latter case, it is then necessary to ascertain whether a word which has acquired its own meaning is not itself descriptive for the purposes of the same provision (Koninklijke, KPN Nederland, paragraph 44 above paragraph 104). 55 In the present cases the word sign EUROHYPO is a straightforward combination of two descriptive elements, which does not create an impression sufficiently far removed from that produced by the mere combination of the elements of which it is composed to amount to more than the sum of its parts. The applicant has not shown that that compound word had become part of everyday language and had acquired a meaning of its own. It argues, to the contrary, that the word sign EUROHYPO has not become part of everyday German for describing financial services."