“10. The Defendant relies upon the advertising materials which form part of the auction pack for the sale of the premises. Any reader of this judgment needs to consider carefully that centrally important document. I am going to read out parts of it now:- (a) It is headed, “Lot 73-75. Freehold land opposite Clay Pightles, Stoke Row Road, Kingswood, Henley-on-Thames, RG9 5NU”. (b) It says in red: “TO BE OFFERED AS SEPARATE LOTS”. (c) It further says:- “Three freehold parcels of land. Each plot with road frontage and potential. Situated opposite residential dwelling. Full vacant possession. Location: These plots are situated off the south side of Stoke Row Road with frontage to Stoke Row Road and lying within the area of Stoke Row forming part of Kingswood. This is a particularly popular commuter belt location with Henley-on-Thames lying to the east with the commercial centre of Reading to the south. The area is well served by local facilities with Reading town centre providing a comprehensive range of shopping and recreational pursuits. Local bus routes serve the surrounding area while other transport links may be found at Reading with fast rail connections to London and also the M4 motorway lying to the south. Description: The plots provide the opportunity to buy a substantial yet manageable parcel of land in this locality with each plot benefiting from road frontage along its northern boundary to Stoke Row Road. Currently each plot is mainly woodland with a variety of species but clearly offers a number of opportunities for a purchaser to consider alternative uses or even development of each plot, subject to the necessary consents. Buyers are deemed to rely solely on their own enquiries with regard to any development potential that may exist but are invited to utilise the computer generated image shown in these particulars as an idea to take forward pre-application planning advice with the local authority.” 11. Various details are then given in respect of the size of the plots which are not material to this judgment. There are also instructions given with regard to viewing the plot, which are again not material to this case, and a plan showing the approximate location of these plots. 12. There are four photographs, two of which appear to show an area of established woodland and two photographs which are obviously computer generated images showing residential properties, or an artist’s or computer’s depiction of residential dwellings, in a wooded area. The two “CGI” images both say “Indicative CGI only (STPP)”
“TO BE OFFERED AS SEPARATE LOTS”. (c) It further says:- “Three freehold parcels of land. Each plot with road frontage and potential. Situated opposite residential dwelling. Full vacant possession. Location: These plots are situated off the south side of Stoke Row Road with frontage to Stoke Row Road and lying within the area of Stoke Row forming part of Kingswood. This is a particularly popular commuter belt location with Henley-on-Thames lying to the east with the commercial centre of Reading to the south. The area is well served by local facilities with Reading town centre providing a comprehensive range of shopping and recreational pursuits. Local bus routes serve the surrounding area while other transport links may be found at Reading with fast rail connections to London and also the M4 motorway lying to the south. Description: The plots provide the opportunity to buy a substantial yet manageable parcel of land in this locality with each plot benefiting from road frontage along its northern boundary to Stoke Row Road. Currently each plot is mainly woodland with a variety of species but clearly offers a number of opportunities for a purchaser to consider alternative uses or even development of each plot, subject to the necessary consents. Buyers are deemed to rely solely on their own enquiries with regard to any development potential that may exist but are invited to utilise the computer generated image shown in these particulars as an idea to take forward pre-application planning advice with the local authority.”
“PARTICULARS OF MISREPRESENTATION The Claimant represented that Plot L, together with Plots I and G which the Defendant also purchased at the auction, had a real possibility of use for residential development. In fact, all 3 plots are protected ‘ancient woodland’ which had been wooded continuously since 1600 AD and there was at 9/20 or after simply no prospect at all of any permission for development ever being granted. The plots are (save, perhaps, to an ancient woodland enthusiast) valueless and useless. The representation was made by: (a) Putting CGI pictures of possible houses to be built on the plots (see p4 of the bundle attached to the particulars of Claim). (b) Referring to ‘potential’ and facilities which future residential occupiers could enjoy (see p4 again).”
“The essential question is whether in all the circumstances it has been impliedly represented by the defendant that there exists some state of facts different from the truth. In evaluating the effect of what was said a helpful test is whether a reasonable representee would naturally assume that the true state of facts did not exist and that, had it existed, he would in all the circumstances necessarily have been informed of it: Geest plc v. Fyffes plc [1999] 1 All ER (Comm) 672, at 683 (per Colman J). Further, if the claim is unders 2(1) of the Misrepresentation Act 1967 , it is necessary to heed the warning of Rix J that because of the broad measure of damages currently available in the light of Royscot Trust Ltd v Rogerson[1991] 2 QB 297 : “where there is room for an exercise of judgement, a misrepresentation should not be too easily found”: Avon Insurance Plc v Swire Fraser Limited [2000] 1 All ER (Comm) 573 at [200].”