“64. The question which this raises is whether intention on the part of the trader to target one or more other member states is required and, if so, in what form such an intention must manifest itself. 65. That intention is implicit in certain methods of advertising. 69. It does not follow, however, that the words ‘directs such activities to’ must be interpreted as relating to a website’s merely being accessible in member states other than that in which the trader concerned is established. 70. Whilst there is no doubt that the aim of arts 15(1)(c) and 16 of Regulation 44/2001 is to protect consumers, that does not imply that that protection is absolute (see, by analogy, with regard to Council Directive (EEC) 85/577 (to protect the consumer in respect of contracts negotiated away from business premises) (OJ 1985 L372 p 31), E Friz GmbH v Carsten van der HeydenCase C-215/08 (2010) Transcript (judgment), 15 April (para 44)).”
“Notwithstanding this being a British broadcaster, the aim was to reinforce Vallarta's advertisement and marketing strategy to mainly attract customers from the United States and Canada, not the United Kingdom.”
“17 Finally, in recent years Vallarta has used publicity and advertising channels such as Google Ads and social media platforms including Facebook, Instagram, Tick Tock and Twitter. These channels allow companies to target their advertising to specific jurisdictions. 18 To date, Vallarta directed the entirety of the annual advertising and publicity budget to the promotion and advertisement of their packages and tours in the United States, Canada and Mexico, through the above-mentioned channels. Contrastingly, I can confirm that Vallarta does not seek to advertise nor promote its services in the European market. As such, over the past few years none of the budget was allocated to the promotion of Vallarta's services in Europe.”
“For the purpose of determining an issue about jurisdiction, the traditional test has been whether the claimant had “the better of the argument” on the facts going to jurisdiction. In Brownlie v Four Seasons Holdings Inc[2017] UKSC 80 ,[2018] 2 All ER 91 ,[2018] 1 WLR 192 (at [7]) this court reformulated the effect of that test as follows: “… (i) that the claimant must supply a plausible evidential basis for the application of a relevant jurisdictional gateway [“Limb 1”]; (ii) that if there is an issue of fact about it, or some other reason for doubting whether it applies, the court must take a view on the material available if it can reliably do so [“Limb 2”]; but (iii) the nature of the issue and the limitations of the material available at the interlocutory stage may be such that no reliable assessment can be made, in which case there is a good arguable case for the application of the gateway if there is a plausible (albeit contested) evidential basis for it. [“Limb 3”]”
“Limb (iii) is intended to address the case where the court is unable to form a decided conclusion on the evidence before it and is unable to say who has the better argument. The court must ask ‘whether the claimant’s case had “sufficient strength” to allow the court to take jurisdiction … To an extent it moves away from a relative test and, in its place, introduces a test combining good arguable case and plausibility of evidence … [T]his is a more flexible test which is not necessarily conditional upon relative merits’ [80]”
“it is not valid to extend the territorial jurisdiction agreed in a contract for the provision of services if the where the case is to be heard is different to that of the consumer’s habitual residence.”
“In determining whether a jurisdiction clause of a contract of adhesion entails a violation of the human right of access to jurisdiction, Mexican Courts would mainly take into consideration: (i) if the place where the trial should be conducted is different to the one where the consumer has its habitual residence, and (ii) if the economic burden imposed to the consumer may eventually make difficult or even impossible to defend their rights, considering an inherent disparity between the parties involved in an adhesion contract.”
“So, in my opinion, in deciding to apply by analogy precedent 1a./J. 1/2019 (10a.), and precedent I.11o.C.134 C (10a.) to Waiver, Mexican Courts would not restraint its analysis to merely determine whether provider of services has branches in the place of consumer’s residence, but would determine a decision considering the best way to “safeguard the rights of the public user and consumer and to seek fairness, certainty and legal security in relations between providers and consumers” considering that a disparity exists between the parties, whereas the consumer is the weak one, and provider the strong one that imposes the contract of adhesion. And at the same time deciding in a way that services provider’s right to a legal defense should not be diminished due to a lack of infrastructure or representation at the places where the dispute unfolds.”
“It is true that in both cases the Courts indeed considered that the services providers had branches in the place where the consumers had his place of residence.”
“So, in my opinion, in deciding to apply by analogy precedent 1a./J. 1/2019 (10a.), and precedent I.11o.C.134 C (10a.) to Waiver, Mexican Courts would not restraint its analysis to merely determine whether provider of services has branches in the place of consumer’s residence, but would determine a decision considering the best way to “safeguard the rights of the public user and consumer and to seek fairness, certainty and legal security in relations between providers and consumers” considering that a disparity exists between the parties, whereas the consumer is the weak one, and provider the strong one that imposes the contract of adhesion. And at the same time deciding in a way that services provider’s right to a legal defense should not be diminished due to a lack of infrastructure or representation at the places where the dispute unfolds.”
“Considering the foregoing, I do not agree that jurisdiction clauses in contracts of adhesion are necessarily invalid where the consumer has its habitual residence in another jurisdiction, but depending on the elements of the specific case, they may be considered invalid by a court of law.”
“7. Is it agreed that a jurisdiction clause in a consumer contract is invalid if the place where the trial should be conducted is different to the one where the consumer has its habitual residence as it will affect their right to access to jurisdiction contained in Article 17 of the Constitution3 and the jurisprudence? If not, why not?”
“This is not agreed. I assume that this question refers to precedents 1a./J. 1/2019 (10a.) and I.11o.C.134 C (10a.), which may be distinguished from the current proceedings on the facts. 1a./J. 1/2019 (10a.) provides that the rule regarding jurisdiction clauses in the Code of Commerce (‘Código de Comercio’) is not applicable to contracts of adhesion when, in the specific case, there is a violation of the consumer’s right to access to jurisdiction; however, it does not provide that all jurisdiction clauses in contracts of adhesion are invalid where the consumer has its habitual residence in another jurisdiction. Moreover, the case law provides that the rights of the banks should also be protected, including their right to a proper legal defence, which may be affected by not having infrastructure or representation in the jurisdiction in which the consumer seeks to have the dispute heard. Precedent I.11o.C.134 C (10a.) does not meet the requirements to be considered as binding within the Mexican legal system; however, as a summary, it provides that the reasoning in precedent 1a./J. 1/2019 (10a.) should apply by analogy to all consumer contracts. This precedent also came from a case in which the contract of adhesion was signed in the jurisdiction where the consumer resided, and the services were mainly supplied in that same place. Also, the defendant was a telephone company which had offices in said jurisdiction.” which had offices in said jurisdiction.”
“The governing law, which is here English, is in general terms a positive factor in favour of trial in England, because it is generally preferable, other things being equal, that a case should be tried in the country whose law applies. However, that factor is of particular force if issues of law are likely to be important and if there is evidence of relevant differences in the legal principles or rules applicable to such issues in the two.”
“The place of commission is a relevant starting point when considering the appropriate forum for a tort claim. References to a presumption are in my view unhelpful. The preferable analysis is that, viewed by itself and in isolation, the place of commission will normally establish a prima facie basis for treating that place as the appropriate jurisdiction. But, especially in the context of an international transaction like the present, it is likely to be over-simplistic to view the place of commission in isolation or by itself, when considering where the appropriate forum for the resolution of any dispute is. The significance attaching to the place of commission may be dwarfed by other countervailing factors.”
“a major legal reform enacted on10th June 2011 which included the express right of victims to a full and complete reparation of damages, they have taken major steps forward mostly in favour of the victims.”