“… in light of the foregoing discussion we do not accept that a finding of infringement is precluded by a finding that many consumers, of whom the average consumer is representative, would not be confused. To the contrary, if, having regard to the perceptions and expectations of the average consumer, the court concludes that a significant proportion of the relevant public is likely to be confused such as to warrant the intervention of the court then we believe it may properly find infringement.”
“I also think the judge was wrong to say that it required evidence of actual consumers to establish BMW’s case. Where what is in issue is an ordinary consumer product the court is not normally assisted by the evidence of individual consumers to establish what impression is conveyed by a sign: see Interflora I[2012] EWCA Civ 1501 at [40] - [43]. The court has to make its own assessment, taking into account all relevant circumstances. Although Miss Scott identified some respects in which the evidence from BMW’s employees might have been improved, she was not able to identify what additional evidence from consumers the judge could legitimately have had in mind. She accepted that evidence of actual confusion is never a pre-requisite of success in an infringement or passing off action.”
“As to the question of acquiescence, the matter may perhaps be put in this way: When the Defendants started using the word “Electrix”, they either knew of the Plaintiff’s mark “Electrux” or they did not. If the Defendants did know of it then they adopted and used “Electrix” at their peril and were not entitled to assume that the Plaintiffs accorded them their consent to the infringement involved merely because the Plaintiffs, knowing of the Defendant’s use of “Electrix”, did nothing to enforce their rights. In this alternative, it would have been for the Defendants to apply for and obtain the Plaintiff’s consent to their use of “Electrix”, or, failing that, to apply for and adopt some other name instead of it. If, on the other hand, the Defendants did not know of the Plaintiffs’ mark, “Electrux”, that could only be because they omitted to take the precaution of searching the Register of Trade Marks…. even in the second of the two alternatives above stated, I fail to see how the Plaintiff’s delay in taking proceedings after becoming aware of the Defendants’ use of “Electrix” can be held to have led the Defendants to spend money in building up the goodwill associated with “Electrix” in the belief, induced by such delay, that they were entitled to use that name.”