“The primary role of the placement agent is to advise on and manage the fundraising process for its fund clients and to successfully raise capital for such clients in an efficient and time sensitive manner.”
“… he has made up his mind that he wants to leave and is even debating to leave without anything to allow him to go through a structured process or stay while he looks. 3 options: 1. Stay in PE, with three sub-options: a. General PE that is looking to build an RE [Real Estate] arm, eg CV, APAX b. Credit platform that is looking to build an equity arm, eg Bain c. Brand that is looking to reposition themselves eg EQT (he doesn’t get the Exeter thing) or Carlyle (why haven’t they raised) 2. Big real estate investors eg pension fund, SWF [Sovereign Wealth Fund], insurance co, but he would want to be CEO/ CIO [Chief Executive Officer/ Chief Investment Officer] 3. Set up on his own with a backer but that’s more of a long shot I thought of the following: Averroes – discussed with him without naming Grove – he was discussing how they invest top down, have a theme and then go build and it sounded so up their alley… He’s half German half Spanish and could be good succession to Markus provided he checks out Hines – didn’t name them but could be a good candidate for what Alex Knapp was discussing with us, which I’m going to follow up with him on … I asked LS about him, feedback was: good guy, great nose for RE, not detailed at all. I sensed he was holding back on something so we’ll need to run more references” a. General PE that is looking to build an RE [Real Estate] arm, eg CV, APAX b. Credit platform that is looking to build an equity arm, eg Bain c. Brand that is looking to reposition themselves eg EQT (he doesn’t get the Exeter thing) or Carlyle (why haven’t they raised) I thought of the following: Averroes – discussed with him without naming Grove – he was discussing how they invest top down, have a theme and then go build and it sounded so up their alley… He’s half German half Spanish and could be good succession to Markus provided he checks out Hines – didn’t name them but could be a good candidate for what Alex Knapp was discussing with us, which I’m going to follow up with him on … I asked LS about him, feedback was: good guy, great nose for RE, not detailed at all. I sensed he was holding back on something so we’ll need to run more references”
“It was big news that Michael was in the market, but there weren’t many stellar opportunities in the market at that time as the market was still dry…”
“… pitch has to be – one of the Euro heads of one of the PE funds… any appetite for that seniority…”
“Kkr Carlyle EQT Northwood Invel Markus”
“As always I really enjoyed the discussion and am excited to be working with you as you build out your ambitions for Sackville. Please let me know if you have any material on Sackville I can use for introductions to: 1. Michael Abel from TPG (see attached info) who has recently resigned as head of Europe PERE 2. John Barakat from Girona 3. The Livingstone Brothers from London & Regional 4. John Kukral – founder of Northwood 5. Board Candidates…”
“platform strategy focu on corp platforms, buy or build theme – student housing, industrial, life science OR cyclical plays – flexible depending on cycle covid – hotels or speci situations, trouble corp arms buy existing or building new platforms, extention of what ive been doing last decade approach and team” focu on corp platforms, buy or build theme – student housing, industrial, life science OR cyclical plays – flexible depending on cycle covid – hotels speci situations, trouble corp arms buy existing or building new platforms, extention of what ive been doing last decade approach and team”
“Wafra are interested in meeting with you. We will start with a zoom – Denise will organise and you and I will certainly catchup ahead of it”
“I caught up with Michael – he really enjoyed the discussion and felt that this could have legs. He mentioned that there might be a follow up call and potentially a meeting when you are next in London. Please let me know if easier to chat and I can arrange via your office. I am keen to hear your feedback”
“[2/17/23, 16:40:38] Michael Abel Personal: Do you have a few min to debrief? [2/17/23, 22:09:34] Ghada: Hi Michael. I checked with Ramez and at this point they have no appetite .. (outside of looking at portfolios / existing platforms) so best route in is via wafra. I will revert once I speak with Adel [2/17/23, 22:13:41] Michael Abel Personal: Ok thanks for checking [2/21/23, 06:01:20] Michael Abel Personal: Hi Ghada, just as a reminder, Adel said he will be in London the week of 13-17 March. As it is the mipim week, the only day I will be in london is Monday 13th. We should try to schedule a meeting with him that day as it would be great to meet him in person. Obviously I am also happy to fly to NYC anytime to present my strategy and progress our dialogue. He also mentioned a follow up call this/next week with one of his MDs, once he has digested the info. All of this obviously assumes positive feedback, so let’s debrief once you had a chance to speak with him. Thx m [2/21/23, 06:32:01] Ghada: Hi Michael. Leave w me I will chase [2/21/23, 08:56:45] Michael Abel Personal: Thank you [2/23/23, 17:56:57] Michael Abel Personal: Good call with Joe. Let’s debrief when you have a moment. [2/25/23, 03:49:26] Ghada: Hey Michael I’m travelling today around all day tomorrow or next week if you prefer. I have a call into Joe as well. Also in touch s Adel’s office about next steps. Adel meant to be calling me back on Tuesday to get his feedback [2/25/23, 08:50:34] Michael Abel Personal: Sure let’s speak this weekend. Which slot works best for you? [2/26/23, 10:39:52] Ghada: Hi. Good time? [2/26/23, 10:45:38] Michael Abel Personal: In ca 30 min? [2/26/23, 10:45:52] Ghada: Great” [2/17/23, 22:13:41] Michael Abel Personal: Ok thanks for checking [2/21/23, 06:32:01] Ghada: Hi Michael. Leave w me I will chase [2/21/23, 08:56:45] Michael Abel Personal: Thank you [2/26/23, 10:39:52] Ghada: Hi. Good time? [2/26/23, 10:45:38] Michael Abel Personal: In ca 30 min? [2/26/23, 10:45:52] Ghada: Great”
“Hi Michael, As discussed, please see my proposal below: •£5,000 on agreement •£5,000 monthly retainer, cancel anytime • 1% on funds raised via our introductions • 3% on seed capital raised and/ or any strategic introductions and/ or co-investments via our introductions Best Ghada”
“I reached out to Michael just now re mon 13th. I’ll have more bandwidth tmrw and will reach back out to u then”
“Hi Ghada, It has been great spending a bit more time with you in the last few weeks and I am keen to find a way to work together. As mentioned on our call, and considering that you run a search firm, our collaboration would have to be based on a ‘search firm format’ and it cannot be in a ‘placement agent’ format. The challenges with the placement agent topic are: 1) I am not allowed to instruct a placement agent during my non-solicit period which does not expire until 30th Aug; 2) Placement agents are usually investment banks. I am already talking to the top 5 and will instruct one in Sep in a very selective way, ie it will exclude any existing LPs (as I have the contacts myself) and LPs I already know, and it will focus exclusively on LPs that I don't know and/or can't reach myself. All these different buckets will be pre-defined upfront in a customary way. 3) Placement agents usually don't charge higher fees for strategic LPs vs. standard LPs. Strategic LPs, who act more like backers, already come at a much higher price for the GP as they take a % in the GP, so PA fees are generally just based on first year's mgmt. fees for both types. As mentioned, I think you should look at the other side of the table for your fees, which again is the customary way for a search firm. I am an individual with limited resources, and the other side are large financial institutions with billions on their balance sheet. If you find them an interesting investment opportunity that they want to pursue, it would be unreasonable/unlikely that they would not want to pay you anything. Nevertheless, I am ok to pay you a£5k monthly retainer for the next 3 months, and if the intros lead to something significant (ie needs to be defined), I could pay you a£100k success fee per successful intro, assuming you are not already paid by the other side. It would exclude existing LPs or people I know myself, so it must be complementary and focus on people/firms that I don't know and/or can't reach, and we would always have to pre-define those groups/types in advance. Having said that, I think we would need to keep our fee arrangement confidential, as it will discount your valuable opinion to these parties, if they know you are not providing all independent view and you are instructed by me. Please also note, that none of the other top search firms are asking for anything. Again, I would love to work with you, so I hope the above make sense. Please let me know if you would like to discuss over the phone.”
“Thanks for your note. So far, all our interaction has been very smooth and I am very appreciative of your support. I won’t be able to pay more than the 100k suggested in my email. However, I would see it as a backstop, ie this would be the worst case if the big institutions wouldn’t pay you anything, which is very unlikely. In addition I am also ok to pay you the 100k even if the other side pays you, ie you get funds from both sides, so hopefully together you should get to a decent place”
“[Ms Sousou] Dear Adel, I spoke with Michael yesterday and he very much enjoyed the discussion and is keen on progressing with Wafra. He mentioned that as a next step he will be meeting with Gustav. I am happy to give you more detailed feedback and am available to discuss and also help coordinate the meeting. Otherwise happy to discuss next week when we meet. [Mr Alderbas] Thanks Ghada. Likewise I enjoyed meeting Michael in person and will push our dialogue forward. Look forward to seeing you next week” [Mr Alderbas] Look forward to seeing you next week”
“Hi Michael, Great progress with UBS and Wafra. I will revert on ADIC and wait on you regarding High Vista, before I approach them i forgot to mention that Denise will be reaching out to schedule your meeting with Sackville who are back in town. Regarding fees, I am able to work on three intros at any one time. I have agreed terms with the other two and am very flexible on structure and approach within reason, however am keen to agree terms at this point. I am in NY Sunday to Friday however accessible on email and text preferably, otherwise phone. • 5k monthly retainer, plus 1% of equity raised, payment plan of 3 years • no retainer - 1.5% of equity raised, payable over 3 years • 5k monthly retainer, plus 70% of management fees of year one, payment plan of 3 years (you mentioned the idea of basing it on fees) Best wishes”
“Thank you for your note. Unfortunately, you presented your ‘placement agent’ type fee request after you made the intros to UBS and Wafra. This is a highly unusual fee request for a ‘search firm’, so asking for it afterwards, puts us both now in an awkward position. If you would have asked me beforehand, I would have told you right away that this construct does not work for me in the context of a normal intro, plus the reasons I have set out in my previous email below. I would also like to highlight, that I am working with other search firms and advisors, who are all making similar intros, but nobody is asking for any kind of fees. The only parties that ask for fees for an intro are placement agents, but their intros come with a whole range of other services, as part of a structured fundraising process. Consequently, I think we need to discuss this fee topic now openly with Wafra and UBS, to come to a solution between the 3 parties. The timing is clearly not ideal for the process, could be even counterproductive, but I don't see another way to resolve it if you insist on this request. Re all the other ideas, I suggest we put them on hold, as based on your fee request, I would not be able to collaborate with you. I would like to re-iterate, that I am keen to find a way to work with you, as I value your ideas and efforts, but it would have to be in a search firm format. I am happy to pay the retainer, a£100k success fee (which is already unusual as the candidate), plus I would also give you the mandate afterwards to build out my team and would therefore constitute valuable future business for you.”
“I have to say this note is both disappointing and surprising I have mentioned our fee expectation from day one (Feb 13th, before your first meeting with Adel) as I'm sure you will remember (I specifically suggested tying it to capital raised and you had suggested we think about basing it on management fees instead, with a timeline). And from my perspective worst of all - I don't appreciate the implication of my 'tricking you.. I have been in this industry for over two decades and have yet to be accused of it. Also please be aware I personally don’t work on search assignments for 100k let alone capital intros. In fact I am deeply surprised that you are offering a fee at 100k for positioning you for seed capital of potentially 200m from wafra and from ubs! Of course given you believe the value of my work is not of worth- I will have to agree with your note below and we should stop on any further collaboration. Unfortunately however, given the timing of your response I have little bargaining power with the doors I have opened for you. Let me know how you would like to land on this, in the meantime I would like to request that you not have any discussions on my behalf with any of my contacts regarding my fees”
“we are expecting 2 term sheets this week (Wafra/ Sackville) having raised for Michael£300m of seed capital. Our fee expectations are set at 3% for this fundraise, which will be paid out over 3 years. We expect the first tranche in June 2024”
“Separately, I am keen at this point that we agree what will be put forward as my fee when you discuss the terms with Wafra (and hopefully others). As you are aware, the median fee market on strategic capital is 2.5% and are typically as high as 3%- Further, as I am sure you are aware, the smaller deals - the higher end of the fee range. I am not asking for those levels but am fully expecting 1.5% on any successful placement. I want to be certain that we are aligned here before moving forward - I am sure you can understand it is important that we are in agreement.”
“[The statement] does present a narrative that introductions were minor, brief and in the context of employment opportunities, the period thereafter was of little significance, and meaningful movement towards launching a fund occurred much later.”
“We did not discuss the possibility of me setting up on my own in any detail, as at this stage it was only one potential option that I was considering. Ms Sousou explained to me in very general terms that she might be willing to assist me in setting up a firm of my own by introducing me to potential investors. However we did not discuss this possibility in detail, or the potential investors that Ms Sousou might introduce me to”
“During that meeting, I decided that I wanted to work on this assignment and I explained my usual approach: three monthly retainers, terminable after month three, and a 1.5 % success fee. Michael agreed. I specifically recall him stating there would be ‘no problem’ with the back end fees”
“46. In the alternative to SCL's case pleaded above, if there was no concluded contract between SCL and Mr Abel governing the provision of the Services and the fees payable to SCL (which is denied), SCL will contend that: 46.1 In anticipation of such contract, and with Mr Abel's express encouragement, SCL provided the Services for Mr Abel's benefit. 46.2 As a result of SCL's introductions and/or the Services provided, Mr Abel was introduced to Wafra which led them (or an investment vehicle affiliated with Wafra) to invest into Mr Abel's fund by paying the investments monies to Mr Abel's fund. Paragraph 14 above is repeated. 46.3 After the Services were provided and Wafra (or an investment vehicle affiliated with Wafra) had invested into Mr Abel's fund, Mr Abel refused to discuss the contract with SCL and no contract has been executed. 46.4 In the premises, Mr Abel has incontrovertibly benefited by the Services provided by SCL and thereby been unjustly enriched. 46.5 Accordingly, SCL is entitled to, and claims, a quantum meruit in respect of the Services provided to him”
“Ghada, just received these additional invoices. I think we agreed 3 months and there is nothing new you are working on so not sure what they are for. Wafra will covered by the placement agent fee, as discussed, and Sackville is covered directly. If there is something new, then let’s obviously discuss”
“Michael, let’s discuss. This isn’t linked to new intros but my time spent. Idea is its cancellacke [sic] anytime but you need to give men [sic] notice. Let’s discuss and afeee [sic] my fees as I feel very exposed”
“Great news – I spoke to Adel as per your suggestion. Adel confirmed Wafra does not have a problem if the management company pays what you and I have agreed as below [referring to Dr Abel’s email of11 September 2023 ]. For completeness I am copying Fergus [from Wafra]…”
“Throughout our relationship I have been clear with you that we would never be in a position to pay you the types of fees that you are now demanding and that you should ‘look to the other side of the table’ for fees if you require remuneration beyond the$100k success fee we were prepared to offer (see, by way of example my emails of8 March 2023 at 10:39 and10 March 2023 at 20:44). Moreover, as I have explained previously, the types of fees you have requested after making the intros are akin to those taken by a placement agent not a firm performing search services. However, as you quite rightly acknowledge, you have not performed placement agent services and are not regulated to provide those services in any event. All you have done is act as a search agent where you would usually take a success fee of (according to your email of9 March 2023 ) around$200k . Given that I always said that ‘I won't be able to pay more than the 100k suggested in my email’ (see 10 March email of 20:44), and we never agreed any contract to the contrary, I do not understand the basis for you claiming now to be entitled to 100bps of the amount raised from us. As I told you on26 March 2023 , we work with other search firms who make similar introductions to the ones you made but who never request anything like the types of fees that you are demanding. Those types of fees are only appropriate for placement agents who do a lot more than make an introduction. Placement agents are regulated entities and if you did perform such services without FCA approval, you would be committing a criminal offence and any agreement we had made (we have made none) would be unenforceable. My email below was clear that we had no problem with Wafra paying you the sums you have asked for, but we were never going to do so. I am afraid you are mistaken if you misunderstood our discussions, but we cannot and will not be paying you 100bps on the capital raised. I do not want to fall out over this. However, you must understand that we are not going to pay you large sums of money to which you have no entitlement, to which we never agreed, and which Wafra will also not pay. I have tried to persuade my future co-owners and seed investors to agree to pay you a reasonable amount, but if you continue to insist that we pay you 100bps or similar then there seems to be little point in continuing the conversation. Given that there is no contract between us we do not owe you anything. However, despite this, in order to settle and to allow us to move forward, I am willing to increase my offer to a one-off success payment of$250k paid over 2 years for the search services you have provided to date re Wafra and that we will work with you to increase your business in the future. I am willing to offer you the same deal for Sackville. Is this something that you are interested in? If not, I am afraid that we are at an impasse. Finally, I would like to remind you of your client confidentiality duties which you have breached by purposefully copying Fergus Healy from Wafra into your email and therefore disclosing our email communication without my consent. In addition, Wafra has been clear with both sides that they do not want to be involved in this topic”
“basic”, “enhanced” and “comprehensive”
“(1) Basic servicing:I consider this level of servicing to be the minimal level that is delivered when the engagement involves a certain type of service. This servicing requires a modicum of effort, using a more high-level and basic approach to a service and may also be performed by a more junior members [sic] of a team. Some of the tasks may even appear as purely administrative tasks. This level of servicing can usually be delivered by any capital introducer. It is my experience that this level for capital raising services is typically associated with a Success Fee of 1% to 2% … (3) Comprehensive servicing: it encompasses a level of services that can generally only be provided by the most sophisticated capital introducers. At this level, services require nearly full-time commitment and dedication; capital introducers are fully in charge of the capital raising activities such as providing and acting on a detailed capital raising strategy, fully managing communication with investors and supporting the client at any time (pre-, post- and during meetings). This level of servicing is generally used by a client launching a new fund and/ or entering a new investment sector or region. It is my experience that this level for capital raising services is typically associated with a Success Fee of 4% to 6%”
“Identifying and introducing potential investors The identification and introduction of potential investors is critical to the capital raising effort, and it is therefore typically included as part of any engagement involving a capital introducer. This service may include more or less screening of potential investors in regard to the fund strategy, the fund type and the timeline and level of capital needed. This service does not include any communication between the capital introducer and the potential investors. All subsequent steps in the capital raising process stem from this service. In my experience, this is typically the most valuable service offered when combined with ‘organising meetings between the fund manager and decision-makers at potential investors’, with the market value of both reflected in the Capital Introducer Fee” [original emphasis] … Organising meetings between the fund manager and decision-makers at potential investors This service involves no longer the fund manager and/ or the fund in a silo and the potential investors on paper, but directly assisting the fund manager with facing the potential investors. Such service may include initial communication with the potential investors, leveraging knowledge of the potential investors to prepare and organise meetings (up to full roadshows across multiple regions), and assisting the fund manager at the actual pitching stage. As already stated… this is the most valuable service that a capital introducer can offer, together with ‘identifying and introducing potential investors’, with the market value of both reflected in the Capital Introducer Fee”