“Effective from November 5th 2009 the bezier group is pleased to announce a management buy-in and the completion of a£6.5 million equity injection and financial restructuring. David Mitchell will become chairman of bezier group, Europe’s leading retail marketing agency. … On the financial side, MidOcean Partners will be backing the new management with further investment in order to support the growth plans of the business. With additional support from RBS and Lloyds TSB the company benefits from a strong balance sheet that will support the ambitions and growth plans of the business. …”
“Good to see you the other day. Please find attached a PowerPoint I have started drafting for D&T. It will be good to get your help on this and I look forward to hanging out with you in a fortnight.”
“Keen to engage your brain on a potential UK print acquisition for Diam (our French POP portfolio co.).” “Diam” was Diam International SAS, a leading manufacturer of cosmetics display fixtures, which HIG had acquired in 2006. Now, in 2010, HIG was interested in acquiring point-ofsale/point-of-purchase (“POS/POP”) marketing companies in order to complement Diam. (POS/POP marketing is where customers who are on the point of buying products are encouraged to buy other products; a familiar example is the placing of display material near a checkout at a shop. At least in the in-store context, POS and POP appear to refer to much the same thing, the distinction being that POS is used principally of printed material and POP of branded display stands.) The potential target, not named in Mr Steel’s email, was Showcard Print Ltd (“Showcard”). In his initial response dated14 September 2010 , Mr Mockett identified three companies as what he called Showcard’s “chief competitors”; one of these was Bezier: “I know the management team very well and advised an under bidder to MidOcean—who (sic) I also know well.”
“Thank you. Sensible first call. Appreciate your help.”
“Bezier is now handled from RBS London by Steve Morris. (Paul, do you know him?) I am arranging to meet in early course and will co-ordinate with Andy Busby. Showcard—useful call yesterday with Nick Mockett, Loic Oury [of HIG’s Paris office] and Michel Vaissaire (Diam CEO). Nick helped explain why he thinks Showcard’s high profitability is likely sustainable. Michel is keen to press on. … Aim to submit formal written offer by end of this month, likely somewhere between 4–4.5x EBIT (£15.4m – 17.3m).”
“I think the confusion here has arisen as when you first sought advice on this situation a year or so ago I had understood that if a deal were to go ahead I would be asked to advise in return for this input.”
“Apologies for miscommunication, I have tended to think of this as a ‘Nick Mockett’ advisory role rather than a ‘Moorgate Capital’ role.”
“We need to find you an excuse to pay you an enormous fee.”
“David Mitchell, Chairman of B [Bezier] will be accompanying me to your office at 11:00. I attach some background info (PLEASE DO NOT BRING THIS TO THE MEETING). However, the best flavour of what they do can be gleaned from their highly impressive web site. I would suggest focussing on these pages: …”
“£92m : our turnover in 2010.£105m : our turnover forecast for 2011.”
“I just met David Mitchell, the Chairman of Bezier, at our offices following an introduction by Nick Mockett. Bezier will next week complete a restructuring, the result of which will be RBS converting a portion of their existing debt into the majority of the equity. David would not reveal the details at this stage, though he did say revenues were around£100m and all in the UK. Management will have a substantially increased equity stake and MidOcean will be diluted down to a stub equity stake. … Once the restructuring has been completed, David is interested in meeting Michel [Vaissaire] for an informal discussion on the potential synergies that might be created through merging Diam and Bezier. If such a meeting were to go well, then we could sign an NDA, access financial information and explore a possible offer for the business that would see the Bezier management holding equity and retaining their jobs in the merged entity.”
“Thinking about the bigger picture here, it might make sense to look at buying the whole of ‘S Co’ and merging the web offset with Project Compass and their other main business which is in POP/POS with Diam. It is very similar to two targets we have been looking at with Diam and Andy Steel.”
“Would be useful to get Nick with us[;] is he otherwise engaged? Let’s offer to pay him a day rate if need be e.g. 1000 per day.” “Thinking about the bigger picture here, it might make sense to look at buying the whole of ‘S Co’ and merging the web offset with Project Compass and their other main business which is in POP/POS with Diam. It is very similar to two targets we have been looking at with Diam and Andy Steel.”
“Looks as if the meeting with David Mitchell will have to be in May. Do you think he would be prepared to give us a look at his latest balance sheet and P&Ls [profit and loss] for last year and forecast for this? That would help us crack on with assessing whether or not there is logic to putting the two companies together.”
“Will ask him when I next seem him—probably within next couple of weeks.”
“We are very interested in the proposed deal but would suggest we meet the St Ives CEO and check this is something that we and he would want to progress before we agree a formal mandate. Having said that, I need to make it clear that we don’t pay buy-side retainers.”
“The plan is to merge three leading POS/POP business to create a market leading force.”
“We have management angles on both situations and believe this is highly deliverable.”
“I asked Nick if he had an angle and would be interested in looking at this with us. I think he was drunk when he sent this through.”
“Let’s chat[.] I know the thinking behind this.”
“Can you remind me who were the two HIG guys David [Mitchell] and I met with you when we went to their office the first time around?”
“Tomorrow morning, Loic and I are meeting David Mitchell at his offices to discuss the idea of combining Bezier and Diam. We will aim to find out the current financial state of Bezier and the exposure of RBS.”
“Please find attached a proposed NDA, as discussed. I will be happy to make any reasonable modifications you suggest. Once we have agreed the NDA, it would be useful to see the P&L, balance sheet and cash flow statements for year to end April 2010 and your budget for the current year. This would give us a starting point for a follow up discussion on potential opportunities for collaboration between Bezier and H.I.G., potentially involving Diam.”
“Let me know if you feel Paul Canning should be there. We will share financial info so they can decide whether or not they’re in or out.”
“Can you come to Bezier next Wed at 4pm? Andy Steel is coming in and I think it would be good for HIG if you were able to join.”
“Management will love it. Banks are unlikely to accept at face, but might be tempted to enter negotiations on the size of senior debt write-down (we lead that haggle) and on equity write-down (mgmt may be prepared to do a deal with banks…as they did in the last refi…keeping us at 67.5% and keeping mgmt highly motivated to help us close the deal).”
“Sounds to me as if a firm offer to [Mr Shah] tonight or tomorrow morning would be to our advantage.”
“No that won’t get us anywhere. Spoke to both Anup and Trevor [O’Reilly] today[;] think we are in for long haul but will circle back with Anup tmrw (he was seeing the banks this pm).”
“Just spoke with Trevor [O’Reilly]. He is keen to talk with you and a conference call might be a good idea. May still be possible to usurp the process but we need to understand how your thoughts are developing.”
“Reflecting on the call just now I had the following thoughts that I would try to convey to Mark Wood [of RBS Debt Recovery]. * You will remember when we met on x/y/2011 that you asked us to look for alternative funding solutions. * We had previously been approached by DIAM and their shareholders HIG. * They have indicated that they would provide immediate short term funding with a view to acquiring B[ezier] as soon as possible. * We realise that this is a trade player backed by a PE house and we (the management) might ultimately be a synergy, but feel this party has the right attributes to pay a fair market price quickly. * We continue to demonstrate our ongoing commitment to B e.g. by putting our own money in (even when you did not). * We are keen to hear your thoughts on where we stand and how we move the business forward. Hope this makes sense / helps.”
“it’s inevitable in the process that leaks will occur (particularly from trade players) and this could stall or put in jeopardy two major contracts, and hence be value destructive.”
“We have formed a good relationship with the new management of Bezier (whom [sic] we think are very credible) through the DIAM discussions. They are looking to carry out their own MBO from the banks. The catalyst to a potential transaction is an immediate£5m working cap requirement to normalise creditors. We are awaiting feedback from Deloitte (appointed by banks to review the business) on appetite from the banks to meet the short term funding requirement.”
“Spoke to Trevor[:] no need for meet tmrw. He is away ahead of us on short term tactics this week—reduce list of potential parties (especially trade) and down grade numbers expectations.”
“But I am not critical I guess!!!”
“he doesn’t want to side up with us if we don’t offer the right deal.”
“Andy[,] forgot to say don’t mention me talking to Nick[:] agreed we would play it that he doesn’t know what we are going back with.”
“Although it was unlikely that Mr Mockett was representing the management team (he had limited involvement and was not present at most of our meetings) we asked for Mr Mockett’s views on our proposal. I believe that Mr Mockett asked us not to mention that we had asked for his view, as he wanted to be seen to be neutral as between us and the management team.”
“Good – I’m really keen.”
“▪ We have been in discussion with management for a number of months and are close to having them ‘locked-up’ to work with us on acquiring the business. We have been impressed with their performance to date and view their strategy for continued growth and value creation in the business to be highly credible. ▪ We [intend to make / have made] an offer for the company on the following terms: ▪£20m EV if one or both of current banks rolls£15m of outstanding£45m senior debt = FY12B 5.0x EBITDAmaint capex. Otherwise,£15m for 100% of the company all cash = 3.8x FY12B ▪ Management invests alongside HIG for 10% of the equity ▪ Issue management options for additional 10% if they achieve£9.5m EBITDA in FY13 and then another 10% if they achieve£14m EBITDA in FY14. ▪ Business requires banking support for a£5m RCF to fund intra-month working capital needs.”
“HIG regard management as key to winning this deal and driving continued turnaround of the company. We have built a strong relationship with them and believe that we are close to having management ‘locked-up’ to back us to acquire Bezier.” ▪£20m EV if one or both of current banks rolls£15m of outstanding£45m senior debt = FY12B 5.0x EBITDAmaint capex. Otherwise,£15m for 100% of the company all cash = 3.8x FY12B ▪ Management invests alongside HIG for 10% of the equity ▪ Issue management options for additional 10% if they achieve£9.5m EBITDA in FY13 and then another 10% if they achieve£14m EBITDA in FY14. ▪ Business requires banking support for a£5m RCF to fund intra-month working capital needs.”
“We can claim to be unavailable, but that will be a tough stance to hold through to 8 July, or we can do the meeting. Which do you prefer? Looks as if Nick [Mockett] expects to join the meeting too.”
“Let’s do meet but beginning next week?”
“We intend to meet the lead partner at Deloitte tmrw handling this to reinforce our messaging i.e. that we think mngmt are playing games / we will acquire without them / we provide certainty will get this done this month / we are not pushing forward without exclusivity.”
“▪ We have been in discussion with management for a number of months but remain uncertain as to whether they are the right team to drive the business forward. ▪ We intend to make an offer for the company on the following terms: ▪ We intend to make an offer for the company on the following terms: ▪£18m EV cash free / debt free = FY12B 4.4x EBITDA 55. ▪ Business requires banking support for a£5m RCF to fund intra-month working capital needs. 56. ▪ IM suggests 2012 negative cashflow of -£2.5m , resulting from£4.1m EBITDA / (£2.0m ) change in working capital / (£3.3m ) capex / (£1.4m ) exceptionals 57. ▪ We believe these numbers are deliberately cautious as management has attempted to paint a gloomy picture to the banks, hoping to buy the company cheaply. Alternative set of mgmt. projections shown to HIG suggest EBITDA of£9.5m / (£0.8m ) change in working capital / capex of (£1.9m )”. 58. At page 10, the document identified “Loss of senior management” as a risk: “We may not be able to agree terms with incumbent CEO [Mr O’Reilly] and Chairman [Mr Mitchell].”
“▪ We have been in discussion with management for a number of months. They may be the right team to drive the business forward, however we have not yet been able to agree terms with them. ▪ We have made two offers for the company of£18m EV and the debt£15m EV. … ▪ Business requires banking support for a£5m RCF to fund intra-month working capital needs. ▪ IM suggests 2012 negative cashflow of -£2.5m , resulting from£4.1m EBITDA / (£2.0m ) change in working capital / (£3.3m ) capex / (£1.4m ) exceptionals. Additionally, intramonth cash swings mean that there may also be need for an RCF facility of up to£5m to fund intra-month working capital needs. ▪ However, we believe these numbers are deliberately cautious as management has attempted to paint a gloomy picture to the banks, hoping to buy the company cheaply. Alternative set of mgmt. projections shown to HIG suggest EBITDA of£9.5m / (£0.8m ) change in working capital / capex of (£1.9m )”
“Great news re the pending announcements. Will continue to keep mum until all live. … Thank you for including us in the press releases.”
“I see the story has gone out. Would have appreciated a mention.”
“Just to re-iterate we still haven’t put anything out on this … but it seems you don’t need our help!”
“Nick no worries its (sic) all good.”
“8. Alternatively, if contrary to Moorgate’s case it is not entitled to payment in accordance with the [Fees] Agreement, Moorgate is entitled to be paid for its work on the Bezier transaction on a quantum meruit basis. Moorgate will say that the value of its work was£1 million or alternatively such sum as the Court shall think fit. 9. In the event that the Court finds Moorgate’s alternative basis of claim set out in paragraph 8 above to be made out, Moorgate is entitled to be paid for its work on the customary basis adopted in the market between the parties in such transactions, namely an unum quid fee negotiated ex ante between the parties payable only on successful conclusion of the envisaged transaction, and not based on hours spent, extent of ancillary services provided or not provided, or any other ex post factors.”
“[T]he claimant’s entitlement to a payment on a quantum meruit basis arises as follows: a. The claimant offered the defendant a service for which payment is customarily expected and made, namely origination of and advice on the defendant’s acquisition of Bezier; b. The defendant sought and accepted the said service; c. The customary basis for payment for such service, and consequently the most accurate gauge of objective market value, is an unum quid success fee negotiated ex ante between the parties, calculated by proportionate reference to the value of the envisaged transaction and payable only on successful conclusion of the envisaged transaction, and not based on hours spent, extent of ancillary services provided or not provided, or any other ex post factors; d. This customary basis of payment incorporates the practice of advisers such as the claimant carrying out considerable volumes of work for which no fee is ever payable; e. In the instant case, the claimant was bound to act only for the defendant in the proposed transaction, and as such was kept out of the market for other buy-side instructions; f. Additionally, the relationships which Mr Mockett held with Bezier’s management team were instrumental in the defendant: i) having advantageous early access to Bezier’s management before and during the sale process, ii) being presented as a credible purchaser of Bezier;” g. The claimant will say that the value of its service on this basis was£1 million or alternatively such objectively measured market value sum as the Court shall think fit.” i) having advantageous early access to Bezier’s management before and during the sale process, ii) being presented as a credible purchaser of Bezier;”
“Neither party contends for a position of there being a contract that is silent on the fee payable …”
“In my judgment, the true analysis of the situation is simply this. Both parties confidently expected a formal contract to eventuate. In these circumstances, to expedite performance under that anticipated contract, one requested the other to commence the contract work, and the other complied with that request. If thereafter, as anticipated, a contract was entered into, the work done as requested will be treated as having been performed under that contract; if, contrary to their expectation, no contract was entered into, then the performance of the work is not referable to any contract the terms of which can be ascertained, and the law simply imposes an obligation on the party who made the request to pay a reasonable sum for such work as has been done pursuant to that request, such an obligation sounding in quasi contract or, as we now say, in restitution.”
“the defendant … requested the claimant to provide services or accepted them (having the ability to refuse them) when offered, in the knowledge that the services were not intended to be given freely.”
“It was common ground that, if the plaintiffs provided services to Close Brothers in circumstances where Close Brothers had requested those services or were to be taken to have requested them, and if there were no circumstances from which it could be inferred that the services would be rendered gratuitously, then the plaintiffs were entitled to a quantum meruit for those services.”
“If such a request [scil. for services] had been made out, I would then have had to consider whether there were special circumstances showing that it was intended that the services should be gratuitous … This would have been a difficult question and I will not express a concluded view. I would have been concerned to hold that in the financial markets where the parties normally make agreements and certainly agree fees for the making of an introduction, it is to be assumed that the plaintiffs intended to be paid. There are all kinds of reasons why a person in the City might make an introduction in the absence of an agreement that he is to act for payment; on most occasions such introductions are made quite gratuitously, possibly on some occasions for long term or short term self-interest of the person effecting the introduction.” “… I see great force, in the context of dealings in the financial markets and the City, in the argument that a person who acts without being requested takes the risk he will not be paid. In a market place where relationships are complex and actions may be motivated by more than one consideration, it is difficult to see why it is unjust that a person who has not made an agreement (though he is quite capable of making one) and not been requested to act should not be left with the risk of not being paid.”
“56. [T]he sum that the ‘reasonable person in the defendant’s position would have had to pay for the services’ falls to be judged at the time of the defendant first availing itself of the claimant’s service, which on the evidence is15th September 2010 . … A more precise formulation of the test that the claimant contends for would be to determine when the services that would have been paid for in the event of success began, and the claimant submits this date was September 2010. 57. The services that comprise corporate finance advice are not priced individually and are not available on such basis in a situation such as the instant case. It is still less the practice of the market to assess fees retrospectively, particularly seeking to examine the actual work done by the adviser, as this would go against the market practice of the ex ante success fee procedure. In addition, the claimant submits that the fact that a ‘full service’ … could not be provided for reasons outside the claimant’s control should not count against the claimant on this issue. … 61. In the event that the Court does not find the contract claim made out, the claimant invites the Court to find that the appropriate restitutionary award of quantum meruit is£1m on the basis that this is the objective market value of the service provided by the claimant at the time this amount falls to be assessed.”