“… It is sometimes assumed that if the claimant can show fraud then the claimant is in as good as a position as far as damages are concerned as if the claimant had been able to sue for breach of contract on the ground that the representation was a term of the contract. This is fallacious, for the proper measure of damages in deceit – a measure adopted in the late 19th century and now firmly established by the Court of Appeal in Doyle v Olby (Ironmongers) – is to put the claimant in the position they would have been in, not if the representation had been true, but if the representation had never been made. This is a more restrictive rule.”