“(1) A person infringes a registered trade mark if he uses in the course of trade a sign which is identical with the trade mark in relation to goods or services which are identical with those for which it is registered.” “(2) A person infringes a registered trade mark if he uses in the course of trade a sign where because (a) the sign is identical with the trade mark and is used in relation to goods or services similar to those for which the trade mark is registered, or (b) the sign is similar to the trade mark and is used in relation to goods or services identical with or similar to those for which the trade mark is registered, there exists a likelihood of confusion on the part of the public, which includes the likelihood of association with the trade mark.”
"Exhaustion of rights conferred by registered trade mark. (1) A registered trade mark is not infringed by the use of the trade mark in relation to goods which have been put on the market in [the United Kingdom or] the European Economic Area under that trade mark by the proprietor or with his consent. (2) Subsection (1) does not apply where— (a) there exist legitimate reasons for the proprietor to oppose further dealings in the goods for the purpose of protecting the proprietor's property (in particular, where the condition of the goods has been changed or impaired after they have been put on the market), and (b) the opposition to those dealings interferes with the rights of any other person no more than is necessary to achieve that purpose.."
“It follows that it is for the trader alleging consent to prove it and not for the trade mark proprietor to demonstrate its absence.”