“Paul was quite candid with us and feels that he made a mistake developing houses of this style and scale in St John’s Wood, as it isn’t sufficiently upmarket a location to attract the typical client who would purchase houses of this style who tend to live in Kensington and Mayfair … … Whilst at the outset it would have been possible to achieve a price to recoup all the costs (c£90m ) he [Mr Pheysey] believes that it will be a struggle to repay the bank debt in full and puts this down partly to the person who backed losing his wealth and, in an effort to repay some of the debt, was sending out desperate messages to the market that the houses could be bought relatively cheaply. He did not come across as fatalistic and said he was willing to help the Bank get back as much as possible but felt strongly that any insolvency appointment would further erode value and that the Bank should consider a refinancing or deal on its debt (he referred to the Candy brothers as credible purchasers of the debt but at a discount).”
“1 .Price …it is obvious that the previous borrower has grossly overpriced the assets. This is the fundamental reason why a sale has not been achieved. Realistic pricing will address confusion and the negative recent history around the properties… Savills are of the opinion that the basement space of 13,000 sq ft should be priced at£1,000 per sq foot and£2,250 per square foot for the 8,000 sq ft above ground. This equates to£31,000,000 for house 40. As discussed in the meeting, we feel that number 39 should always be priced at£10,000,000 less than number 40, as it will cost c.£5,000,000 (pus fees) to finish off the house and bring it up to the standard similar to number 40. We also need to bear in mind the time it will take to finish the property (a 12 month period). In conclusion, house 40 should be guided at£30,000,000 and house 38 guided at£20,000,000 … By pricing the houses competitively we anticipate that this will generate competitive bidding and allow the market to find its own level… …this report is provided as marketing advice prior to a possible sale. It does not constitute a formal valuation….”
“We think it is very unlikely that we will make sufficient realisations from the sale of the properties that we would be in a position to return any funds whatsoever to shareholders.”
“…. in our opinion the current valuations of the above properties are … Market Value of the Freehold interest for 38 Avenue Road is in the order of£42,500,000 . Market Value of the Freehold interest for 40 Avenue Road is in the order of£52,500,000 . I confirm that we have inspected the properties and made all relevant enquiries for the purpose of undertaking our valuation. Our valuation, therefore, is provided with commitment, subject to and on the basis of the assumptions, conditions, information and definitions set out in our formal report. This is in the course of preparation, and will be forwarded to you in due course. This letter is provided as an aid towards decision making pending receipt of our formal report.”
“I am writing to express my concern on a certain major point, which has come to light over the last few days in regards to the sale of the above properties. Aston Chase have started to show the properties to other local agents, such as the Estate office, and Greenstone Estates. These agencies are known for selling lower end properties cheaply to dealers, developers and generally people who are looking to 'steal' properties and turn a quick profit … … I strongly stand by my initial advice that two agents, who work well together in a consistent way have the instructions to sell this property and approach the real buyers out there, most of whom we have already shown around rather than approach such a serious matter in the way which has unravelled over the last week or so.”
“To sum up, I have requested that KF & Savills are given a period of c.28 days to go back to all of the buyers who we have shown in the first instance. We should quote a guide price for each house individually, which you will provide us with. We can send out an invitation requesting best bids 28 days from when we have instructions. In my opinion this is the safest way of discreetly placing the houses off market initially, and we will then get a good sense of where are on price. This is effectively the 'dry run'. If this fails, then I agree that we will need to review the strategy and potentially bring another agent in before we openly market the properties”
“I am not going to have these guys tell me what to do about viewings . They have their 28 days and should use them wisely. We will let Paul Pheysey be the judge of the suitability of potential viewers introduced by Aston Chase. James Simpson can make much better use of his time trying to drum up interest from his client base rather than incessantly moaning”
“Knight Frank and Savills have been instructed by Deloitte LLP acting as administrators in the sale of 38-40 Avenue Road, NW8. We have been instructed to quote offers in excess of£35,000,000 for House 40 & offers in excess of£30,000,000 for House 38, offers for both houses will also be considered, subject to contract. All parties are requested to express their interest by 21st November. All offers should be from a reputable firm of solicitors who have instructions to proceed on the purchase and be accompanied by a bone fide bank reference with proof of funds and a realistic time scale for exchange and completion.”
“Aston Chase, Knight Frank and Savills were all invited to give their advice on the above mentioned properties. All of the agents advised between£30m and£40m to be set as guide prices for the new marketing strategy, given the history and the situation. Knight Frank and Savills have shown approximately 160 applicants over the last 2.5 year period (this does not include Beauchamp Estates buyer) and a sale has not been concluded on either house, nor has there been a serious offer for some time. Of the 160 people whom we have shown the houses to, at least 40 of them are amongst the wealthiest individuals in the world. Knight Frank and Savills both advised Deloitte to reduce the prices of the houses significantly to create a competitive bidding situation. We still stand by the fact that this is the best advice for this situation. Savills are advising the client who owns the house next door (number 42), however the property is not being launched until at least February next year, and we have not yet set a fixed guide price. There is no formal valuation from Savills at£52.5m for house 40 or£42.5m for house 38. This was merely a desk top valuation arranged for re financing purposes prior to the properties being put into administration.”
“Do you believe that the properties have been fully exposed to the market and that there is any advantage served by continuing to market for a number of weeks or even months ? Equally, what is the downside risk”
“Thank you for your email. You recall when we met at your offices with James Simpson from Knight Frank and myself, that the advice from Knight Frank and Savills, was to pursue a targeted advertising campaign, together with a longer marketing period. You will recall that you instructed us not advertise the properties, and bring the matter to a head in 21 days, despite Savills and Knight Frank’s recommendation to the contrary. Furthermore, you indicated that you wished to have multiple agents acting after our 28 day sole agency period expired. For the record, we have already advised you that a multiple agency approach is completely inappropriate for a property of this value, indeed because of the number of agents you are in contact with and in discussions with, the marketing of these properties has been adversely affected by your firms’ intervention and has generated into a free for all which is exactly contrary to our advice. We reiterate our previous advice that the appropriate way to market these properties to achieve the best possible value is for Knight Frank and Savills to jointly undertake a widespread global targeted marketing campaign. I trust that this sets out our considered view, we await your further instructions.”
“Excuse me but you appear to be contradicting yourself! I did not say that I wanted the matter brought to a head in 21 days and that we should not advertise . You and Knight Frank agreed that an advertising campaign would cheapen the properties and the right thing was to go back to all interested parties and re kindle their interest at a price that would stimulate offers and drive the price upwards. Your email suggests that I ignored your advice – yet your earlier email said we have effectively exhausted the market over the last month or so and the prospects of doing better were remote I quote – ‘Knight Frank and Savills have shown (the properties) to approximately 160 applicants over the last 2 years …… of the 160 people we have shown the houses to at least 40 of them are amongst the wealthiest in the world ….’. So are you now saying that we should have re advertised and had a lengthy campaign and the strategy we have been pursuing is wrong ? It was Knight Frank who resisted having a third agent and who recommended, with your agreement, that we have an intense campaign to get in offers , from known interested parties over a 28 day period and resist having a third agent – we took that advice . Can you please let me have your comments.”
“When we were initially called in you had already been in contact with and encouraged several different agents to commence showing the property. Our advice was damage limitation because you had already decided to open up the agency. Under the circumstances we had no alternative than to recommend a short sharp marketing period at a guide price aimed at getting maximum interest in the shortest period of time. We further understand that you have continued engaging with other agents encouraging them to act independently and not as a team working with us in order to achieve the best possible price. Our advice as to advertising, length of marketing and agency agreements has consistently been ignored…”
“No flood of offers yet – maybe everybody is treating it like an E Bay sale!” ii) At 17.53, Mr Simpson emailed Mr Manning and said: “V disappointing so far………hoping for better later.” iii) At 18.07, Mr Manning emailed to say “There will always be bargain hunters – better to whittle down to realistic bidders early on anyway.”
“Further to our several recent telephone conversations, as requested Knight Frank and Savills recommend that we should proceed with the offer from the highest credible bidder. After a comprehensive best and final bids process, it appears that the Singaporean consortium, fronted by Mr Failla, have provided the highest offer with proof of funding and confirmation that they are able to perform. We await your confirmation that we that we can proceed to agree the sale to them. It is, however, imperative that we maintain the pressure so that the sale goes through successfully, as another abortive sale at this stage will devalue the houses further.”
“So, are you confirming that in your opinion we have done all we can to market these properties and that taking them off the market or waiting for better offers would be a risky exercise as the offers received reflect the ‘market value’ of the properties and on that basis we should proceed with the offer of£61,250,000 ?”
“Yes …………. bearing in mind these properties have been on the market for over two years, with the benefit of over 200 viewings, they have recently been extensively covered by the national media and we are still continuing to carry out numerous viewings it would be difficult to argue that these properties have not been fully marketed. The price reflects the lack of serious bidders at this level in St Johns Wood and the limitations of the houses. The houses are starting to look tired and I have noticed that things are starting to deteriorate (on my last two viewings the car air bed and the Jacuzzi were not working) so bearing in mind we are coming up to Christmas waiting for other offers could certainly be risky. Therefore Knight Frank and Savills recommend that we should proceed with the offer of£61,250,000 ”
“ … the very extensive marketing of these properties over the past two and a half years, coupled with the intense selling efforts post administration, has, in our opinion and more importantly, in the opinion of our selling agents, demonstrated the market value of these two properties combined to be in the low£60 m range”
“By remaining passive, and refusing to allow the mortgaged assets to be disposed of without his consent unless his security is redeemed by payment in full, a secured creditor can effectively inhibit a rescue scheme or an advantageous sale.”
“It is to be observed that it is not an absolute duty to obtain the best price that circumstances permit, but only to take reasonable care to do so; and in my judgment that means the best price that circumstances as he reasonably perceives them to be permit. He is not to be made liable because his perception is wrong, unless it is unreasonable.”
“Failure to understand the nature of the intangible asset, and the true value of the EPGs, led to a failure to properly market the EPGs. These constituted a failure to act with reasonable care and skill.”
“…a broad judicial understanding of the nature of the administrator’s task and the challenges that he faces on appointment; an appreciation, in particular, that the administrator will invariably be operating at pace in difficult and urgent circumstances which dictate the need for quick decision-making, often based on less than perfect information, if value is to be preserved. It also reflects an institutional judgment that licensed professionals are better placed than the court to formulate and implement commercial strategy according to the circumstances in which they find themselves.”
“Why should I start bidding at a higher value when you have already told me this is your base price?”
“There is no formal valuation from Savills at£52.5m for house 40 or£42.5m for house 38. This was merely a desk top valuation arranged for refinancing purposes prior to the properties being put into administration.”
“A. ... I was answering about my communication with Mr Pheysey throughout the process when we started managing and trying to sell the properties. At that stage I believed Mr Pheysey was the representative and he was the representative of the junior secured creditors. Q. You say he was – did he tell you he was appointed to represent them? A. He was a director of the company that was managing the properties and was a member of one of the secured creditors and so one of those secured creditors, he and Mr Mercer had invested funds in. So yes – Q. Will you answer my question: did he tell you that he was authorised to act for and received information on behalf of the second chargeholders, or not? A. He did not make that specific statement. But he inferred it by telling me that he represented them.”
“ … where the statement of proposals states that the administrator thinks – (a) that the company has sufficient property to enable each creditor of the company to be paid in full, (b) that the company has insufficient property to enable a distribution to be made to unsecured creditors other than by virtue of section 176A(2)(a), or (c) that neither the objectives specified in paragraph 3(1)(a) and (b) can be achieved” (a) that the company has sufficient property to enable each creditor of the company to be paid in full, (b) that the company has insufficient property to enable a distribution to be made to unsecured creditors other than by virtue of section 176A(2)(a), or (c) that neither the objectives specified in paragraph 3(1)(a) and (b) can be achieved”
“Do you believe that the properties have been fully exposed to the market and that there is any advantage served by continuing to market for a number of weeks or even months ? Equally, what is the downside risk.”
“We therefore recommend that all three parties (Savills, Knight Frank and Deloitte) work together to consider each bid on its own merit in order to be in the best position to give you the correct advice. I strongly feel that this is the best and most professional way forward to ensure that you can make a fully informed decision with our unambiguous approval, whether it be to accept a bid or continue with the marketing.”
“ … bearing in mind these properties have been on the market for over two years, with the benefit of over 200 viewings, they have recently been extensively covered by the national media and we are still continuing to carry out numerous viewings it would be difficult to argue that these properties have not been fully marketed.”