“The Association was formed by successors to the Sabatier family which started making and selling cooks’ knives in Thiers, France. Successive generations across several branches of the family continued to trade in Thiers, leading to independent use of the SABATIER name by a number of different businesses. The Association was formed in 1979 for the purpose of protecting the SABATIER name and conserving its distinctive character.”
“5. - (1) A trade mark shall not be registered if it is identical with an earlier trade mark and the goods or services for which the trade mark is applied for are identical with the goods or services for which the earlier trade mark is protected (2) A trade mark shall not be registered if because – (a) …………… (b) it is similar to an earlier trade mark and is to be registered for goods or services identical with or similar to those for which the earlier trade mark is protected, there exists a likelihood of confusion on the part of the public, which includes the likelihood of association with the earlier trade mark.” (a) …………… (b) it is similar to an earlier trade mark and is to be registered for goods or services identical with or similar to those for which the earlier trade mark is protected, there exists a likelihood of confusion on the part of the public, which includes the likelihood of association with the earlier trade mark.”
“6. - (1) In this Act an "earlier trade mark" means – (a) a registered trade mark, international trade mark (UK), Community trade mark or international trade mark (EC) which has a date of application for registration earlier than that of the trade mark in question, taking account (where appropriate) of the priorities claimed in respect of the trade marks” (a) a registered trade mark, international trade mark (UK), Community trade mark or international trade mark (EC) which has a date of application for registration earlier than that of the trade mark in question, taking account (where appropriate) of the priorities claimed in respect of the trade marks”
“47. - (1) ………… (2) The registration of a trade mark may be declared invalid on the ground – (a) that there is an earlier trade mark in relation to which the conditions set out in section 5(1), (2) or (3) obtain……….” (a) that there is an earlier trade mark in relation to which the conditions set out in section 5(1), (2) or (3) obtain……….”
“whether Article 5(1)(b) of the directive is to be interpreted as meaning that where the goods or services are identical there may be a likelihood of confusion on the part of the public where the contested sign is composed by juxtaposing the company name of another and a registered mark which has normal distinctiveness and which, although it does not determine by itself the overall impression conveyed by the composite sign, has an independent distinctive role therein.”
“Accordingly, the reply to the question posed must be that Article 5(1)(b) of the directive is to be interpreted as meaning that where the goods or services are identical there may be a likelihood of confusion on the part of the public where the contested sign is composed by juxtaposing the company name of another party and a registered mark which has normal distinctiveness and which, without alone determining the overall impression conveyed by the composite sign, still has an independent distinctive role therein”
“23 The essential function of the trade mark is to guarantee the identity of the origin of the marked goods or service to the consumer or end user by enabling him, without any possibility of confusion, to distinguish the goods or service from others which have another origin (see, in particular,Case C-39/97 Canon[1998] ECR I-5507 , paragraph 28, andCase C-371/02 Björnekulla Fruktindustrier[2004] ECR I-5791 , paragraph 20). 24 The 10th recital in the preamble to the Directive emphasises that the protection afforded by the registered trade mark has the aim of guaranteeing the trade mark as an indication of origin and that in the case of similarity between the mark and between the sign and goods or services, the likelihood of confusion constitutes the specific condition for protection. 25 Article 5(1)(b) of the directive is thus designed to apply only if, by reason of the identity or similarity both of the marks and of the goods or services which they designate, there exists a likelihood of confusion on the part of the public. 26 The risk that the public might believe that the goods or services in question come from the same undertaking or, as the case may be, from economically-linked undertakings constitutes a likelihood of confusion within the meaning of this provision (see, in particular,Case C-342/97 Lloyd Schuhfabrik Meyer[1999] ECR I-3819 , paragraph 17). 27 The existence of a likelihood of confusion on the part of the public must be appreciated globally, taking into account all factors relevant to the circumstances of the case (seeCase C-251/95 SABEL[1997] ECR I-6191 , paragraph 22; Lloyd Schuhfabrik Meyer, cited above, paragraph 18, andCase C-425/98 Marca Mode[2000] ECR I-4861 , paragraph 40, in addition to, in relation to Article 8(1)(b) of Council Regulation (EC) No 40/94 of20 December 1993 on the Community trade mark (OJ 1994 L 11, p. 1), drafted in terms substantially identical to those of Article 5(1)(b) of the directive, the order of28 April 2004 inCase C-3/03 P Matratzen Concord v OHIM[2004] ECR I-3657 , paragraph 28). 28 The global appreciation of the likelihood of confusion, in relation to the visual, aural or conceptual similarity of the marks in question, must be based on the overall impression given by the marks, bearing in mind, in particular, their distinctive and dominant components. The perception of the marks by the average consumer of the goods or services in question plays a decisive role in the global appreciation of that likelihood of confusion. In this regard, the average consumer normally perceives a mark as a whole and does not proceed to analyse its various details (see, in particular, SABEL, paragraph 23, Lloyd Schuhfabrik Meyer, paragraph 25, and Matratzen Concord, paragraph 29). 29 In the context of consideration of the likelihood of confusion, assessment of the similarity between two marks means more than taking just one component of a composite trade mark and comparing it with another mark. On the contrary, the comparison must be made by examining each of the marks in question as a whole, which does not mean that the overall impression conveyed to the relevant public by a composite trade mark may not, in certain circumstances, be dominated by one or more of its components (see Matratzen Concord, paragraph 32). 30 However, beyond the usual case where the average consumer perceives a mark as a whole, and notwithstanding that the overall impression may be dominated by one or more components of a composite mark, it is quite possible that in a particular case an earlier mark used by a third party in a composite sign including the name of the company of the third party still has an independent distinctive role in the composite sign, without necessarily constituting the dominant element. 31 In such a case the overall impression produced by the composite sign may lead the public to believe that the goods or services at issue derive, at the very least, from companies which are linked economically, in which case the likelihood of confusion must be held to be established. 32 The finding that there is a likelihood of confusion should not be subject to the condition that the overall impression produced by the composite sign be dominated by the part of it which is represented by the earlier mark. 33 If such a condition were imposed, the owner of the earlier mark would be deprived of the exclusive right conferred by Article 5(1) of the directive even where the mark retained an independent distinctive role in the composite sign but that role was not dominant. 34 This would be the case where, for example, the owner of a widely-known mark makes use of a composite sign juxtaposing this mark and an earlier mark which is not itself widely known. It would also be the case if the composite sign was made up of the earlier mark and a widely-known commercial name. In fact, the overall impression would be, most often, dominated by the widely-known mark or commercial name included in the composite sign. 35 Thus, contrary to the intention of the Community legislator expressed in the 10th recital in the preamble to the directive, the guarantee of the earlier mark as an indication of origin would not be assured, even though it still had an independent distinctive role in the composite sign. 36 It must therefore be accepted that, in order to establish the likelihood of confusion, it suffices that, because the earlier mark still has an independent distinctive role, the origin of the goods or services covered by the composite sign is attributed by the public also to the owner of that mark.”
“41 It is important to note that, according to the case-law of the Court, in the context of consideration of the likelihood of confusion, assessment of the similarity between two marks means more than taking just one component of a composite trade mark and comparing it with another mark. On the contrary, the comparison must be made by examining each of the marks in question as a whole, which does not mean that the overall impression conveyed to the relevant public by a composite trade mark may not, in certain circumstances, be dominated by one or more of its components (see order in Matratzen Concord v OHIM, paragraph 32; Medion, paragraph 29). 42 As the Advocate General pointed out in point 21 of her Opinion, it is only if all the other components of the mark are negligible that the assessment of the similarity can be carried out solely on the basis of the dominant element.”
“…it is the fact that if in a market which consists of designer clothes and accessories there has been parallel trading for very many years without any actual evidence of confusion in that market, that is in itself a factor to be taken into account when considering the risk of confusion between the two marks. Indeed, on the basis that “the proof of the pudding is in the eating” it might in certain circumstances be regarded as a decisive factor, particularly when the similarity between the two marks is not all that great.”
“…….On the other hand the hearing officer did not hear any oral evidence. In such circumstances an appellate court should in my view show a real reluctance, but not the very highest degree of reluctance, to interfere in the absence of a distinct and material error of principle.”
“52. For the reasons which I have explained, I do not think that the hearing officer did make any significant error of principle which appears from his written decision. I do find his conclusion surprising and if this court had a free choice between the hearing officer’s decision and that of the deputy judge I would unhesitatingly choose the latter. 53. However, this court does not have a free choice…”
“There is no evidence that I can see that this establishes that SABATIER is anything but distinctive, and specifically when used in relation to knives. I have already considered [Mr Foley is here referring to paragraph 69 of the Decision] the question whether SABATIER is, prima facie, a distinctive mark in relation to the goods for which it is registered, and have found there to be no evidence that would lead me to a contrary view. The question is whether the applicants have established a reputation in the name, and whether that has enhanced the distinctive character of SABATIER such that it is deserving of a wider than normal scope of protection.”
“77. The applicants’ case exists in the argument that the additional words and graphical matter in the registered proprietor’s marks will be insufficient to indicate a different trade origin to the public. This relies on the premise that the word “SABATIER” will be picked out of the applicants' mark, and either through the strength of the applicants’ reputation in that word, or through poor recollection, the consumer will be confused into thinking it is the applicants’ mark. I have already commented on the uncertainty regarding the applicants’ reputation. I see no reason why the word SABATIER will be singled out for attention. Both JUDGE and STELLAR are well used and distinctive marks. They are not dominated by the SABATIER element. There are a variety of marks that incorporate SABATIER, used by different traders, which in my view is likely to focus attention on other elements in order to distinguish. But in any event, in the SABEL v PUMA case it was said that “The average consumer normally perceives a mark as a whole and does not proceed to analyse its various details.” which, if applied to this case would support the view that there is little likelihood of confusion. 78. I find this to be a difficult decision to make, but taking the global approach advocated and balancing the competing factors, I come to the view that despite the identity in the use of the distinctive word SABATIER, the differences brought about by the other elements in the registered proprietors’ marks serve to distinguish. In reaching this decision I am mindful that by the time the applicants made these applications the marks had been on the register approaching five years, but more importantly, the registered proprietors use of SABATIER is not recent; there has been a long period of substantial use in parallel without any apparent or even claimed confusion. There may be reasons for this, but as Mr Steinfeld QC said [see paragraph 26 above] “the proof of the pudding is in the eating”
“43. ……..Ms Bruchon states that these trade fairs are massive and divided into product areas. At Exhibit 1 she provides an extract from the Ambeinte Fair held in February 2006 saying that this attracted some 147,000 visitors and had more than 4,500 exhibitors. She highlights that her company was located in the kitchen/professional knives section, whereas the registered proprietors were exhibiting under the stainless steel cookwares section……”