"Dear Greg It has come to my attention that you are illegally using and continue to use a registered trade mark of ours in your supplied computer systems. This trade mark is the word mark vet.local and the trade mark registration number is: 2397695. Please immediately cease and desist from using our trade mark in all new systems you currently have in production and any future system and remove any reference to the trade mark from any existing systems. You have until Friday10 March 2006 before we take further action. I reserve the right to draw this email to the attention of the courts as to costs. Sincerely,"
"14. The first sentence of Article 5(1) of the directive provides that a registered trade mark confers on the proprietor exclusive rights therein. By virtue of Article 5(1)(a), that exclusive right entitles the proprietor to prevent all third parties not having his consent from using in the course of trade any sign which is identical to the trade mark in relation to goods or services which are identical to those for which the trade mark is registered. Other provisions of the directive, such as Article 6, impose certain limitations on the effects of the mark. 15 In order to prevent the protection which is afforded to the proprietor varying from one Member State to another, the Court must give a uniform interpretation to Article 5(1) of the directive, in particular the term 'use' which appears there (Case C-206/01 Arsenal Football Club[2002] ECR I-10273 , paragraph 45, andCase C-48/05 Adam Opel[2007] ECR I-0000 , paragraph 17). 16 As is clear from the Court's case-law (Arsenal Football Club;Case C-245/02 Anheuser-Busch[2004] ECR I-10989 ; and Adam Opel), the proprietor of a registered mark may prevent the use of a sign by a third party which is identical to his mark under Article 5(1)(a) of the directive only if the following four conditions are satisfied: - that use must be in the course of trade; - it must be without the consent of the proprietor of the mark; - it must be in respect of goods or services which are identical to those for which the mark is registered, and it must affect or be liable to affect the functions of the trade mark, in particular its essential function of guaranteeing to consumers the origin of the goods or services. 17 It is a matter of agreement in the main proceedings that the sign which is identical to the mark at issue is used in the course of a commercial activity with a view to gain and not as a private matter. The mark is therefore being used in the course of trade (see, by analogy, Arsenal Football Club, paragraph 40, and Adam Opel, paragraph 18). 18 It is also a matter of agreement that the sign has been used without the consent of the proprietor of the mark at issue in the main proceedings. 19 However, Céline SARL denies that the sign which is identical to the mark at issue is being used 'in relation to goods', within the meaning of Article 5(1)(a) of the directive. 20 It is clear from the scheme of Article 5 of the directive that the use of a sign in relation to goods or services within the meaning of Article 5(1) and (2) is use for the purpose of distinguishing the goods or services in question, whereas Article 5(5) is directed at 'the use which is made of a sign for purposes other than distinguishing the goods or services' (Case C-63/97 BMW[1999] ECR I-905 , paragraph 38). 21 The purpose of a company, trade or shop name is not, of itself, to distinguish goods or services (see, to that effect,Case C-23/01 Robelco[2002] ECR I-10913 , paragraph 34, and Anheuser-Busch, paragraph 64). The purpose of a company name is to identify a company, whereas the purpose of a trade name or a shop name is to designate a business which is being carried on. accordingly, where the use of a company name, trade name or shop name is limited to identifying a company or designating a business which is being carried on, such use cannot be considered as being 'in relation to goods or services' within the meaning of Article 5(1) of the directive. 22 Conversely, there is use 'in relation to goods' within the meaning of Article 5(1) of the directive where a third party affixes the sign constituting his company name, trade name or shop name to the goods which he markets (see, to that effect, Arsenal Football Club, paragraph 41, and Adam Opel, paragraph 20). 23 In addition, even where the sign is not affixed, there is use 'in relation to goods or services' within the meaning of that provision where the third party uses that sign in such a way that a link is established between the sign which constitutes the company, trade or shop name of the third party and the goods marketed or the services provided by the third party. 24 In the main proceedings, it is for the national court to determine whether the use by Céline SARL of the Céline sign constitutes use in relation to those goods for the purposes of Article 5(1) of the directive. 25 Lastly, Céline SARL claims that there could be no confusion on the part of the public as to the origin of the goods in question. 26 As was noted at paragraph 16 of this judgment, the unauthorised use by a third party of a sign which is identical to a registered mark in relation to goods or services which are identical to those for which that mark is registered cannot be prevented under Article 5(l)(a) of the directive unless it affects or is liable to affect the functions of the mark, in particular its essential function of guaranteeing to consumers the origin of the goods or services. 27 That is the situation where the sign is used by the third party in relation to his goods or services in such a way that consumers are liable to interpret it as designating the origin of the goods or services in question. In such a case, the use of the sign is liable to imperil the essential function of the mark, since, for the trade mark to be able to fulfil its essential role in the system of undistorted competition which the EC Treaty seeks to establish and maintain, it must offer a guarantee that all the goods or services bearing it have been manufactured or supplied under the control of a single undertaking which is responsible for their quality (see, to that effect, Arsenal Football Club, paragraph 48 and the case-law cited, and paragraphs 56 to 59). 28 In the main proceedings, it is for the national court to determine whether the use by Céline SARL of the Céline sign affects or is liable to affect the functions of the 'Céline' sign, particularly its essential function. "
"...as the national court stated, the use of the sign identical to the mark is indeed use in the course of trade, since it takes place in the context of commercial activity with a view to economic advantage and not a private matter."
"A question arises as to whether the offending sign needs to be visible at the point of sale. It is submitted that this is not a requirement, provided that when the sign does become apparent it is understood to be a sign used in the course of trade in relation to the relevant goods. "
" I am satisfied that even if the marks are not seen by the consumer before the sale is concluded Kerly is right in submitting that there is an infringement. "
"...it seems obvious that trade marks have significance beyond the point of sale: think of picking up a cup to look underneath to see who made it. The potter's mark may indeed be the very first and oldest kind of trade mark,"
" voor ... waren..."
" pour des produits... "
"In particular, the use at issue in the main proceedings is "in relation to goods " within the meaning of article 5(1)(a) of the Directive, since it concerns the affixing to goods of a sign identical to the trade mark and the offering of goods, putting them on the market or stocking them for those purposes within the meaning of article 5(3)(a) and (b) "
" ...there is ...no reason why other people should not be free to use the words in a descriptive sense, and not in any trademark sense. " with the ECJ in Arsenal (paragraph 54) "...certain uses for purely descriptive purposes are excluded from the scope of article 5(1) of the Directive because they do not affect any of the interests which that provision aims to protect and do not therefore fall within the concept of use within the meaning of that provision"
"As found by the judge, the trade marks, when applied to the goods, were purchased and worn as badges of support, loyalty and affiliation to Arsenal, but that did not mean that the use by a third party would not be liable to jeopardize the functions of the trade marks, namely their ability to guarantee origin. To the contrary, the wider and more extensive the use, the less likely the trade marks would be able to perform their function. As the ECJ pointed out, the actions of Mr Reed meant that goods not coming from Arsenal but bearing the trade marks were in circulation. That affected the ability of the trade marks to guarantee the origin of the goods. "
"59 First, with respect to Directive 89/104, it follows from the Court's case-law on the definition of use by a third party, for which provision is made in Article 5(1) of that directive, that the exclusive right conferred by a trade mark was intended to enable the trade mark proprietor to protect his specific interests as proprietor, that is, to ensure that the trade mark can fulfil its functions and that, therefore, the exercise of that right must be reserved to cases in which a third party's use of the sign affects or is liable to affect the functions of the trade mark, in particular its essential function of guaranteeing to consumers the origin of the goods (seeCase C-206/01 Arsenal Football Club[2002] ECR I-10273 , paragraphs 51 and 54). 60 That is the case, in particular, where the use of that sign allegedly made by the third party is such as to create the impression that there is a material link in trade between the third party's goods and the undertaking from which those goods originate. It must be established whether the consumers targeted, including those who are confronted with the goods after they have left the third party's point of sale, are likely to interpret the sign, as it is used by the third party, as designating or tending to designate the undertaking from which the third party's goods originate (see, to that effect, Arsenal Football Club, cited above, paragraphs 56 and 57). 61 The national court must establish whether that is the case in the light of the specific circumstances of the use of the sign allegedly made by the third party in the main case, namely, in the present case, the labelling used by Budvar in Finland. 62 The national court must also confirm whether the use made in the present case is one 'in the course of trade' and 'in relation to goods' within the meaning of Article 5(1) of Directive 89/104 (see, inter alia, Arsenal Football Club, paragraphs 40 and 41). 63 Where those conditions are satisfied, it follows from the case-law of the Court that, in the event of identity of the sign and the trade mark and of the goods or services, the protection conferred by Article 5(1)(a) of Directive 89/104 is absolute, whereas, in the situation provided for in Article 5(l)(b), the proprietor, in order to enjoy protection, must also prove that there is a likelihood of confusion on the part of the public because the signs and trade marks and the designated goods or services are identical or similar (see, to that effect,Case C-292/00 Davidoff[2003] ECR I-389 , paragraph 28, andCase C-291/00 LTJ Diffusion[2003] ECR I-2799 , paragraphs 48 and 49):"
"23 In the case in the main proceedings, which is characterised by the fact that the trade mark in question is registered both for motor vehicles and for toys, the referring court has explained that, in Germany, the average consumer of the products of the toy industry, normally informed and reasonably attentive and circumspect, is used to scale models being based on real examples and even accords great importance to absolute fidelity to the original, so that that consumer will understand that the Opel logo appearing on Autec's products indicates that this is a reduced-scale reproduction of an Opel car. 24 If, by those explanations, the referring court intended to emphasise that the relevant public does not perceive the sign identical to the Opel logo appearing on the scale models marketed by Autec as an indication that those products come from Adam Opel or an undertaking economically linked to it, it would have to conclude that the use at issue in the main proceedings does not affect the essential function of the Opel logo as a trade mark registered for toys. 25 It is for the referring court to determine, by reference to the average consumer of toys in Germany, whether the use at issue in the main proceedings affects the functions of the Opel logo as a trade mark registered for toys. Moreover, Adam Opel does not appear to have claimed that that use affects functions of that trade mark other than its essential one."
"I have just observed that, in cases of identity, likelihood of confusion may be presumed. The same reason as that which justifies that presumption allows the conclusion that, where there is such identity, the use a third party makes of a trade mark is use of it as such. That presumption which is iuris tantum, may be rebutted by proof to the contrary. Accordingly, there is a possibility, however remote it may be, that in a specific case use of a sign identical with another registered as a trade mark may not be prevented by the proprietor on the basis of article 5(1)(a) of the Directive."
". That window explains what the use of "vet.local" is denoting. At the top of the window it is stated: "
"Three practical methods to name the DNS [Domain Name System] domain are: * Make the name a private domain name that is used for name resolution on the Internal Small Business Server network. This name is usually configured with the first-level domain of ".local"
"...The local network domain on v.3 installations was called "vetdomain.local", being simply a logical nams to give to a vet's local domain. . ..In v. 4, the local network domain name was called simply "vet.local". "vet.local" has therefore been the name given to the local network domain name in v.4 installations since June 2002, long before Dr Hunter filed his application for registration on25 July 2005 . I remember when it was decided to call the domain name "vet.local" and how it was arrived at. ".local" was as far as we were concerned, a standard generic Microsoft convention. We sold to veterinary clinics and wanted a simple generic name to put in front of ".local" - and so we chose "vet" to arrive at "vet.local"