“The Landlord (with the intent to bind the Landlord’s successors in title) hereby grants to the Undertenant for the Term of the Underlease (unless sooner determined) the right: ….. 9.2 Subject to the prior written consent of the Landlord (such consent not to be unreasonably withheld or delayed) to erect a sign or signs on the entrance to the building from Belvedere Road (the Tenant hereby acknowledging that such rights are not exclusive to the Undertenant but in common with others and the Tenant shall not be entitled to style the said entrance in preference to any third party).”
“It is, of course, fully accepted by Shirayama that in the Deed of Grant of Rights it granted certain rights to Danovo in respect of the Belvedere Road main entrance. However, clause 9.2 of the Deed of Grant of Rights clearly records that the rights of signage are not exclusive to Danovo but are in common with others and that Danovo should not be entitled to style the said entrance in preference to any third party. It is clear from Nigel Hurst’s correspondence that he acknowledges that the signage may need to be reduced. The purpose of our client’s recent notice was not that no Saatchi signage would be permitted on the Belvedere Road main entrance, simply that the existing signage would have to be removed. As your client is aware, there is now ongoing use of the debating chamber and the Belvedere Road main entrance will be used in connection with that use. The Belvedere Road main entrance will also be used as the primary entrance for a cinema club in premises in the south-eastern corner of the building. Furthermore, our clients are close to concluding a deal with London Eye to use a large part of the remaining space on the first floor North of the Riverside building abutting the Danovo premises. London Eye would use the Belvedere Road main entrance in conjunction with other entrances for access. In due course, there will be other tenants of the Riverside building using the Belvedere Road main entrance. With this in mind, our clients are working with RHWL Architects with a view to obtaining planning permission and listed building consent for a style of signage on the Belvedere Road main entrance that can be used by all tenants using that entrance. The arrangements will include signage for the Saatchi Gallery but you will appreciate that at this stage our clients cannot be certain of the precise style or size of the signage. In all likelihood, Saatchi’s signage will be one half of one side of the Belvedere Road main entrance but this might need to be reduced further as and when the Belvedere Road entrance is put to additional uses. Given that consent to signage cannot be unreasonably withheld or delayed, we are instructed that Shirayama will permit the Saatchi Belvedere Road main entrance signage to remain in situ until planning consent and listed building consent are obtained for the new signage. Shirayama is further willing to instruct RHWL to have regard to any representation that your client may wish to make in relation to the style of the new signage.”
“Our clients have now obtained planning and listed building consent for new brass signage to be erected either side of the Belvedere Road main lobby entrance. In the circumstances, your clients are required to remove the existing signage within 28 days in accordance with the terms of the Letter of Licence dated10 February 2003 and countersigned by Nigel Hurst. For the avoidance of doubt, Shirayama fully intends to abide by the spirit and letter of clause 9.2 of the Deed of Licence to Underlet and Grant of Rights dated6 February 2003 . Shirayama will not unreasonably withhold consent to any application for new alternative signage or nameplates to be erected by the Saatchi Gallery to be placed alongside the new ‘Main Entrance’ signage. Of course, your clients will need to obtain planning consent and listed building consent in respect of any such signage.”
“Please assist us by answering the following questions: 1. One of the reasons given for your client’s application for new brass signage was the use by other prospective tenants of the Belvedere Road main entrance. Please advise as soon as possible the present state of negotiations with other tenants. Does any other tenant present require signage at this entrance? 2. When exactly do you anticipate those other tenants using the Belvedere Road main entrance? By use we mean commercial use rather than, for example, fitting out which has not, to date, started as far as our client is aware. 3. If it is the case that no other tenant is going to place new signage at the Belvedere Road main lobby entrance on4 May 2004 , then we are bound to ask why there is an urgency in removing our client’s signage and interrupting our client’s commercial business. 4. Is there any other compelling reason why the signage must be changed on4 May 2004 ? 5. Why is it the case that no attempt has been made by RHWL to liaise with our client in relation to the new signage and to advise our client of the application for planning and listed building consent? We would very much hope that this matter can be resolved amicably. In all the circumstances, a sensible and reasonable resolution of this matter would be for there to be no interruptions to the signage of the Belvedere Entrance. This could be achieved by our client instructing your clients’ architects ... to obtain planning consent and listed building consent in respect of new signage (which in turn is satisfactory to your clients) and as soon as that consent has been given, for the new signage to be installed at the Belvedere Road entrance.”
“On10 November 2003 your client was given 28 days’ notice of determination of the licence but our clients subsequently advised that the existing signage could remain pending the obtaining of the planning permission for the new signage. As and when such planning permission was obtained, the 28 days’ notice was renewed. It follows that your client has had five or six months in which to consider an application under the terms of the Deed for alternative signage. It has not done so. It is accepted that your client is entitled pursuant to clause 9.2 of the Deed to signs on the entrance to Belvedere Road and any application would be treated on its merits.”
“Dealing with your numbered paragraphs: 1. As your clients are fully aware, the Belvedere Road main entrance and the ambulatory areas have been opened up generally for public use. A-Frame signage has been erected in those areas giving directions to your client’s premises and to other parts of the Riverside building. Our clients anticipate increased use of the Debating Chamber and the letting of the remaining parts of the first floor to London Eye. Additional signage will be necessary for both uses. 2. The terms of the letter of licence dated10 February 2003 … 3. … reflected that the permission for the existing signage … 4. … went way beyond your client’s entitlement under the Deed. It is entirely reasonable for Shirayama to want to remove any suggestion or impression that the Belvedere Road main entrance is solely the entrance to the Saatchi Gallery when they have, as a matter of policy, decided to open up the building to maximise the flow of visitors around the Riverside building and from the Members’ Terrace to Belvedere Road. As presently configured, the general public would likely conclude that the Belvedere Road entrance is solely to the Saatchi Gallery, nothing more and nothing less. 5. We are advised that RHWL advised all tenants and users of the Riverside building of the application for planning and listed building consent for the new signs ... In all the circumstances, it is quite clear that Shirayama has and continues to act reasonably. Your client has known since November 2003 that it would be required to remove its existing signage. During that period, it has made no attempt whatsoever to discuss alternative signage or to submit proposals under clause 9.2 of the deed for such alternative signage. It is, therefore, entirely proper for Shirayama to require that the existing Saatchi signage be removed on or before4 May 2004 , to be placed by the new signage.”
“Accordingly, our clients are puzzled that Saatchi suggests that they did not receive details of the application. It should have been apparent to your client from the description of the planning application that the new signs on the Belvedere Road main entrance would be limited to describing that entrance as “main entrance”
“Although RHWL [the architects] are instructed to keep Danovo informed where necessary about the planning process, Shirayama is not prepared to enter into detailed negotiation with Danovo as to what they seek to achieve by way of any replacement signage or what they want to appear on signage not used by Danovo. Shirayama has no wish to be unreasonable but your client has no interest in signage on the exterior of the Riverside building other than the limited rights to apply for signage granted by clause 9.2 of the Deed of Licence for which consent cannot be unreasonably withheld or delayed. In particular, Danovo has no right to dictate to Shirayama (1) what others may erect signage or (2) the style or wording of other signage either on the Belvedere Road entrance or any location around the Riverside building.”
“It is clearly appropriate for the parties to discuss all replacement signage. This would enable one composite planning and listed building application to be made in relation to all signage at the Belvedere Road main entrance or, failing that, our client could make its own separate application at the same time as the landlord’s application. Either way the consultation process will ensure advance agreement for what is being sought and will also ensure continuity of signage …”
“The Belvedere Road entrance is clearly required by Shirayama and Cadogan for circulation of visitors around the Riverside building. The proposed new signage may include the names of many of the tenants and users of the Riverside including [various names are then set out]. It is entirely proper and reasonable that Shirayama should wish to avoid the Belvedere Road entrance appearing solely as the entrance to the Saatchi Gallery and that it clearly indicates what other tenants, users and attractions can be accessed through those doors. As your client knows, the Belvedere Road entrance has been opened up since last autumn 2003 for the circulation of visitors around the Riverside building. It is now many weeks since your client was asked to remove the existing Saatchi signage. For as long as the existing Saatchi signage remains, your client, without permission, styles the main entrance to the Riverside building from Belvedere Road in a way that detracts from all other potential and actual users.”
“The suggested interim arrangement accommodates Danovo’s concern that if both the existing Saatchi signs were removed potential visitors to the Galley would not find the entrance to the Riverside building leading to the Gallery. At the same time, it goes a little way to assuaging Shirayama’s concern that the existing Saatchi signage styles the entrance as solely the entrance to the Saatchi Gallery. Even though the one remaining Saatchi sign would (in conjunction with a main entrance sign) still give disproportionate styling of the entrance to the Saatchi Galley, it dilutes the effect and is, therefore, less offensive than maintaining two Saatchi signs pending the outcome of an application to Lambeth for alternative signage on the Belvedere Road entrance. …”
“the sensible course is to maintain the status quo and to avoid any further expense of replacing signage that has been in place for well over a year now with signage that, even you accept, would only be temporary. We would suggest that the most sensible course is to adjourn next week’s hearing until the beginning of next term on the same terms as previously agreed, namely that the existing signage remains in place. In the interim we would suggest (as we have done throughout) that the parties should consult about the future signage in the hope that it will not prove necessary to trouble the court further with this issue.”