“You have asked for my view on your proposal to adopt the national parks brand on the Authority’s promotional material. The consultation suggests that promoting the Broads as a national park will offer marketing opportunities to raise the profile of the area both nationally and internationally. The consultation on branding is a matter for the Authority and your stakeholders. … In terms of government policy, the Broads is treated as a member of the national park family although its statutory basis is quite separate and it is not legally a national park. We do not propose to change this position and it is Defra’s intention that the three purposes of the Broads will remain of equal standing. ”
“However, given the serious risk to your viability of not being branded a national park, the quality of your conservation objectives and the high intrinsic quality of the Broads landscape, the benefits outweigh the risks to the brand of national parks.”