‘Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements. Writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material. Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation. Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.’
‘looks after quality assurance eg family communications, feedback from their work to management officer, need to work on the units, part of the care team, menu feedback, door signs changing, relative liaison.’