“Demolition of existing buildings and erection of food store with associated parking. Landscaping and ancillary works at Fosse Way Farm, Stow Road, Moreton-in-Marsh.”
“POLICY 19: DEVELOPMENT OUTSIDE DEVELOPMENT BOUNDARIES Outside Development Boundaries, and subject to Policy GB.1 and policies for site-specific allocations indicated on the Proposals Map and insets, development appropriate to a rural area will be permitted, provided that the proposal relates well to existing development; meets the criteria set out in other relevant policies in the Plan; and would not: (d) adversely affect the vitality and viability of settlements;” “POLICY 25: VITALITY AND VIABILITY OF SETTLEMENTS 2. Development that would harm the vitality and viability of the commercial centres will not be permitted. Proposals for development outside the commercial centres will be subject to a sequential test and in the case of retail development must be supported by evidence: (a) of need; (b) that it would not harm vitality and viability; and (c) that it is accessible by a choice of means of transport.”
“24. Local planning authorities should apply a sequential test to planning applications for main town centre uses that are not in an existing centre and are not in accordance with an up-to-date Local Plan. They should require applications for main town centre uses to be located in town centres, then in edge of centre locations and only if suitable sites are not available should out of centre sites be considered. When considering edge of centre and out of centre proposals, preference should be given to accessible sites that are well connected to the town centre. Applicants and local planning authorities should demonstrate flexibility on issues such as format and scale. 26. When assessing applications for retail, leisure and office development outside of town centres, which are not in accordance with an up-to-date Local Plan, local planning authorities should require an impact assessment if the development is over a proportionate, locally set floor space threshold (if there is no locally set threshold, the default threshold is 2,500 sqm). This should include assessment of • the impact of the proposal on existing, committed and planned public and private investment in a centre or centres in the catchment area of the proposal; and • the impact of the proposal on town centre vitality and viability, including local consumer choice and trade in the town centre and wider area, up to five years from the time the application is made. For major schemes where the full impact would not be realised in five years, the impact should also be assessed up to ten years from the time the application is made. 27. Where an application fails to satisfy the sequential test or is likely to have significant adverse impact on one or more of the above factors, it should be refused.”
“Out of centre: A location which is not in or on the edge of a centre but not necessarily outside the urban area.” “Out of town: A location out of centre that is outside the existing urban area.”
“6.37 These terms [for the sequential approach] are defined as: • Availability – whether sites are available now or are likely to become available for development within a reasonable period of time (determined on the merits of a particular case, having regard to inter alia, the urgency of the need)... • Suitability – with due regard to the requirements to demonstrate flexibility, whether sites are suitable to accommodate the need or demand which the proposal is intended to meet. … i) Availability 6.41 When promoting a proposal on a less sequentially preferable site, it will not be appropriate for a developer or retailer to dismiss a more central location on the basis that it is not available to the developer/retailer in question ii) Suitability 6.42 When judging the suitability of a site it is necessary to have a proper understanding of scale and form of development needed, and what aspect(s) of the need are intended to be met by the site(s). It is not necessary to demonstrate that a potential town centre or edge of centre site can accommodate precisely the scale and form of development being proposed, but rather to consider what contribution more central sites are able to make, either individually or collectively, to meeting the same requirements.”
“In essence the Applicant has to demonstrate that there are no other suitable sequentially preferable sites available starting with the town centre, then edge of centre and finally out of centre locations. They then have to demonstrate that their proposal will not have an adverse impact on the vitality and viability of the centre or centres in the catchment area of the proposal.”
“In accordance with the requirements set out in the NPPF and the Practice Guide [sic] the Applicant has undertaken a sequential assessment of the town to identify whether any suitable sites are available as an alternative to the current application site. A total of 7 town centre, edge of centre and out of centre sites were considered. In accordance with the aforementioned guidance the applicant sought to be flexible in their approach. Their sequential assessment looked at sites that were capable of accommodating a smaller store than that currently proposed. A minimum net retail sales area of 1,000 square metres (1500 square metres gross) and 80 car parking spaces was used by the applicant as a guide. Such development would require a minimum site area of 0.9 hectares in comparison with the 2.3 hectares covered by the current application site. It is evident that the applicant has considered sites that are noticeably smaller than the current development site. They have therefore not just focussed their search on large development sites comparable to the current application site. It is considered that the applicant has demonstrated a suitable level of flexibility when considering alternative sites. The Supreme Court judgment in the case of Tesco Stores Ltd v Dundee City Council [2012] clarifies that suitability has to be read in the context of ‘suitable for the development proposed by the applicant’ rather than ‘suitable for meeting identified deficiencies in retail provision in the area’. This approach has recently been reiterated in an appeal decision for retail development in Sheffield (APP/J 4423/A/13/2189893). In the case of Moreton-in-Marsh the alternative sites that were considered such as on New Road next to the railway station, the former hospital on Hospital Road, land between Fosse Way Avenue and Jameson Crescent and at the Fire Service College were either too small, suffering from poor accessibility or located further from the town centre than the application site. Land at Budgens already benefits from planning permission for retail development in the form of an extension to the existing store. Overall, it is considered that there are no other suitable town centre or edge of centre sites that could accommodate a food store of the kind proposed even at a reduced size. In addition there are no other out of centre sites that are more accessible and better connected to the town centre. In this respect the site is considered to accord with the guidance in paragraph 24 of the NPPF.”
“The Retail Impact Assessment (‘RIA’) indicated that the town could accommodate a further food store of the size proposed in addition to the extant Budgens scheme without having an adverse impact on the vitality and viability of Moreton-in-Marsh commercial centre. The RIA was independently assessed. The Budgens site was not available for further development over and above their approved scheme. Consequently, it could not accommodate the proposed Minton development”
“3.2.4 We would have expected the applicant to have tested the potential to develop a new store adjacent to the existing Budgens. However, whilst the site is sequentially preferable it is not considered to be available as the site has an approval for an extension and therefore there is a clear intention from the existing operator to extend their own store and would not be suitable unless the whole site is made available.”
“Correspondence received on behalf of Budgens during the course of the application was forwarded to the Council’s retail consultant. The consultant confirmed that the town could accommodate one additional food store of the size proposed in addition to the approved extension at Budgens, without having an adverse impact on the vitality and viability of the town centre.”
“significant threat to existing retail businesses in the town”; “proposed supermarket will threaten vitality and viability of town centre”; “Budgens has permission to extend their store and provide 639sqm of additional retail floor space close to town centre”; “Budgens will trade below national company average if application is allowed and it will struggle to survive”; “investment in Budgens approved extension could only be justified on the basis of additional sales. It would not proceed if this could be granted”; “would result in an impact on the Budgens store of 54.3% of its turnover”; “Budgens provides linked trips to town centre. Proposal could result in the centre losing£1.4million from the linked trips that Budgens alone generates with the centre”
“In addition to its potential direct impact on existing commercial centres it is evident that the proposed development could also have an indirect impact by drawing trade away from Budgens and from Tesco in Stow-on-the-Wold. This could in turn reduce linked trips from the aforementioned sites to the respective town centres. The impact assessment undertaken by the applicant indicates that Budgens turnover could be reduced by approximately one third and Tesco’s by between 35-41%. It is clear that this represents a sizeable impact on the respective stores. Notwithstanding this, there is no evidence to indicate that there are high levels of linked trips between the stores and their associated town centres. Moreover the proposed store would reduce the number of residents leaving the town to undertake their main food shopping outside the settlement. This has the potential to encourage people who are currently leaving the town to stay within the environs of the town and undertake linked trips between the proposed development and the town centre. … Whilst it is like that there will be reduction in linked trips between Budgens and Moreton-in-Marsh town centre the proposal has the potential to offset this loss by encouraging greater numbers of people to shop within the town rather than travelling further afield. It must also be noted that Budgens houses the town’s post office. As a consequence it is able to offer a service that differentiates it from the applicant’s proposal. The siting of the post office within Budgens does therefore offer a service that will continue to attract customers and potential associated linked trips with the town centre. The approved extension for Budgens has been taken into consideration as part of the retail impact assessment. The potential cumulative impact of the extension and the two stores proposed at Fosse Way Farm and to the east of Stow Road has been considered by PBA. Their assessment is that the town could accommodate one additional food store of the size proposed in addition to the approved extension at Budgens without having an adverse impact on the vitality and viability of Moreton-in-Marsh town centre. … The proposed store has the potential to create approximately 150 jobs of which 50-100 could be full time. This represents a sizeable level of new employment for the town. It is noted that the proposed store could have an impact on the Budgens store which currently employs 19 full time and 42 part time staff. However, it is also noted that there is a high level of retail expenditure currently leaking from the town. It is considered that the introduction of the proposed store would not simply draw trade from Budgens but from further afield. Consequently, it is considered that there is potential for the two stores to co-exist and the creation of the new jobs would not simply result in a movement of jobs from one side of the town to another. It is considered that the proposal would result in a net employment gain for the town.”
“12. …the [September] Officer Report addressed the issue of the planned extension to Budgens, as well as linked trips. The second paragraph of that report, under the heading ‘Impact on Vitality and Viability of Moreton-in-Marsh Town Centre’ makes specific reference to the size of Budgens, its approved extension, and the distance of the store from the town’s commercial centre. In addition, the location of Budgens in relation to the town centre and the proposed development at Fosse Way Farm were pointed out on the screen during the consideration and determination. A plan showing these locations is attached at Appendix ‘F’. … 14. The Officer Report does not state that there is ‘no evidence of linked trips between Budgens store and other town centre uses’. However, for the avoidance of doubt, the information provided on behalf of Budgens in a letter dated18th June 2013 states ‘market research undertaken by Phoenix Bishop on behalf of my clients in March 2013 (which involved interviews of 400 customers over 4 days) confirmed that 53% combined their shop at Budgens with other shopping in the centre’. The letter does not specify whether a market day was covered by the survey period. 15. The Officer Report identifies that there is likely to be a loss of linked trips between Budgens and Moreton-in-Marsh town centre. It also explains the reasoning why, in the context of the planning balance, this is not considered to be sufficient to outweigh the other benefits arising from the proposed development.”