‘66. In summary, there is adopted and emerging policy support for the comprehensive redevelopment of the Great Homer Street area. This is urgently necessary and any development should, at least, not prejudice that approach. For the reasons set out about, I consider the St Modwen planning permission is one way of implementing the aims of Project Jennifer, and that there is a reasonable degree of certainty that the first phase of this development will proceed. 67. The appeal scheme would not represent such a comprehensive proposal, and I consider it would be in conflict with retail policy, as it would be a substantial retail development located directly adjacent to one of the poorest performing Local Centres. In addition, as discussed, I consider there would be a significant additional delay which would be brought about by the pursuit of the appeal scheme. This would harm regeneration prospects in the area. 68. The appeal proposal would be isolated from its surroundings and would not produce the wider regeneration benefits which are urgently needed. There is no indication as to whether the appeal scheme would act as a catalyst for further elements of a wider scheme, nor is any mechanism put forward which would enable the Council to ensure that such further development would take place. There is a very real risk that the development would end up as a stand alone superstore (and markets), with no other development taking place in the wider area.’