"This argument is not sufficient in itself to prove the point as some of the existing buildings are a very similar height to the new proposals and did not required [sic] the demolition of Severn Croft when they were constructed. It also raises concerns that if Severn Croft could be damaged by construction works then adjacent neighbouring properties, including 3 and 5 Clarence Road North, could also suffer damage. However, the developers would be responsible for any damage to surrounding properties and would be expected to undertake a pre-commencement survey of any properties which may potentially be affected."
"Although the Development Framework states that Severncroft should be retained in the first instance in any redevelopment scheme, it also notes that the existing development fronting Beach Road is poor and a sensitive redevelopment can achieve considerable improvement. It intended that if a scheme of sufficiently high quality is achieved, its implementation should not be prevented by the requirement to preserve Severncroft. Following negotiations, a suitable scheme has now been put forward for this site and it is concluded that the retention of Severncroft should not be required."
"Following negotiations, the design has been considerably improved. In general terms, it draws heavily on the Victorian character of this part of the Conservation Area. This has resulted in the design of the Villas with an individual character, Dutch gable features and projecting bays with sliding sash windows. Providing the materials are acceptable and the detailed design including the mouldings and gate piers is of high quality, the resulting development would be acceptable. Although the buildings are of a significant height they are similar to the existing Sandpiper building and are in accordance with the approved Development Framework. Any approval should be conditioned to require that the existing natural stone on site is reclaimed and as much as possible is reused in the new development."