“[t]he [CMA] may impose a penalty on an undertaking … only if [the CMA] is satisfied that the infringement has been committed intentionally or negligently by the undertaking”
“[b]etween11 July 2011 and30 April 2015 Auden and Waymade shared a common understanding that: (a) Auden would supply Waymade with 20mg hydrocortisone tablets on terms that amounted to monthly payments (or ‘value transfers’) to Waymade; and (b) In exchange for these payments, Waymade would not enter the market independently with its own 20mg hydrocortisone tablets”
“[n]o party or individual has given a credible explanation for these payments, other than that they were to buy off Waymade’s entry”
“[t]his is not to say I did not meet [Mr Amit Patel] at some stage, because I did on two or three occasions, but I do not remember specifically discussing 6,000 packs”
“[n]o, my point is, why would that make any difference?”, and “unless he thinks I am completely bonkers, why would I not launch my product as soon as I got access to 40,000 packs a month? I promise you that the economics of this I would have -- are hugely in favour of launching my own product”
“certainly made it more interesting for us to do a deal with - for a smaller number of packs than 40,000 with Auden”
“the way for both sides to avoid each risk was to take the supply from Auden and not to enter independently”
“it was good for [Mr Amit Patel] and it was good for me because I was able to use this as a [stop gap] at a later date to launch our own product”
“what could possibly have impelled Auden to give more product at this price to AMCo?”
“the idea that somehow [we] would or could have colluded with Auden to take some discounted product to stay out of the market instead of launching a properly competitive product of our own would just not have been feasible”
“[t]he whole point of the undertaking as a “unit of account” in competition law is that liability … operates at the level of the undertaking”
“the very existence of the Gentlemen’s Agreement provides a strong indication that a competitive relationship existed”, and “it is unlikely that they would have entered into a market-sharing agreement if they had not considered themselves to be at least potential competitors”
“[o]ver time, because “skinny label” was priced at below “full label”, and because multiple entrants competed against each other, an inevitable downward pressure on both “skinny label” and “full label” prices manifested itself”