“[33] The designs are assessed from the perspective of the informed user. The identity and attributes of the informed user have been discussed by the Court of Justice of the European Union in PepsiCo Inc v Grupo Promer Mon-Graphic SA (C281/10 P) [2012] F.S.R. 5 at paragraphs 53 to 59 and also in Grupo Promer v OHIM (T-9/07) [2010] E.C.D.R. 7, (in the General Court from which PepsiCo was an appeal) and in Shenzhen Taiden v OHIM (T-153/08), judgment of22 June 2010 . [34] Samsung submitted that the following summary characterises the informed user. I accept it and have added cross-references to the cases mentioned: He (or she) is a user of the product in which the design is intended to be incorporated, not a designer, technical expert, manufacturer or seller (PepsiCo paragraph 54 referring to Grupo Promer paragraph 62; Shenzhen paragraph 46). However, unlike the average consumer of trade mark law, he is particularly observant (PepsiCo paragraph 53); He has knowledge of the design corpus and of the design features normally included in the designs existing in the sector concerned (PepsiCo paragraph 59 and also paragraph 54 referring to Grupo Promer paragraph 62); He is interested in the products concerned and shows a relatively high degree of attention when he uses them (PepsiCo paragraph 59); He conducts a direct comparison of the designs in issue unless there are specific circumstances or the devices have certain characteristics which make it impractical or uncommon to do so (PepsiCo paragraph 55). [35] I would add that the informed user neither (a) merely perceives the designs as a whole and does not analyse details, nor (b) observes in detail minimal differences which may exist (PepsiCo paragraph 59).”
“Another thing is also clear. Where shapes are, to some extent, required to be the way they are by reason of function, the informed user is taken to know that. That is what Art.6(2) (for validity) and Art.10(2) (for scope of protection) require. Take an aspect of this case. Both products have a trigger and something of a ‘‘pistol grip’’. There is some constraint on design freedom for this—the product must be grippable so that the index finger can pull the trigger, the trigger must be shaped to fit the finger and have sufficient space behind it for it to be pulled. That is a given. The informed user must take those requirements into account when assessing overall impression.”
“At one extreme will be a unique feature not in the prior art at all, at the other extreme will be a banal feature found in every example of the type. In between there will be features which are fairly common but are not ubiquitous or quite rare but not unheard of. These considerations go to the weight to be attached to the feature, always bearing in mind that the issue is all about what the items look like and that the appearance of features falling within a given descriptive phrase may vary.”
“I would add that the two designs must therefore be considered globally and, as one would expect, the informed user will attach less significance to those features which form part of the design corpus and correspondingly greater significance to those features which do not.”
“…as the Advocate General observed in points 51 and 52 of his Opinion, it is true that the very nature of the informed user as defined above means that, when possible, he will make a direct comparison between the designs at issue. However, it cannot be ruled out that such a comparison may be impracticable or uncommon in the sector concerned, in particular because of specific circumstances or the characteristics of the devices which the designs at issue represent.”
“First is that the scope of protection is for the design as registered, not some future, even if foreseeable, variant. Secondly is that Apple’s point cuts both ways: if the informed user could foresee thinner tablets ere long so could Apple whom the informed user would take to have the same prevision. Thus the informed user would take the thickness to be a deliberate design choice by Apple.”
“For RCD4, the overall impression of the design comprises three rounded, elongate LED apertures, two of which are positioned above and below a larger rectangular photo sensor aperture with radiussed corners with their long axes parallel to the wearer’s wrist and perpendicular to the watch strap. The third LED aperture is positioned to the left of the sensor aperture with its long axis perpendicular to the long axes of the other two LED apertures, such that the LED apertures are arranged in a squared off C shape around the larger photo sensor aperture, with the arrangement of the apertures enclosed on a raised circular platform.”