“20. I do find that the alteration of this structure is material so that it is capable of affecting amenity in the area. I do so on two mutually consistent and supportive bases. Firstly, the size, bulk and position, and the “nature of the object”, if I can use that term, make this structure markedly more obtrusive in the area, reasonably capable of representing a material change in the amenity value to the immediate vicinity. Secondly, the nature of the illumination and display itself — the changing light — sometimes meaning that an 18-square-metre screen is extremely bright, casting light on to other buildings, and sometimes suddenly dark, or partly dark, represents a strikingly new illumination. This is capable of affecting amenity in the way that a fixed light from a shopfront, or the fixed light on to the previous hoarding, it seems to me, does not. The position of the illuminated screen is deliberately very high and it casts light high up on to the surrounding area, where residential property may be likely to be in question.”
“21. In relation to both of these conclusions as to the materiality of the alteration, I have considered the question by testing it in this way: if permission for express consent was applied for, it seems to me clear that perfectly rational people could lodge objections to the effect on amenity of this structure. We are not in the position of an application for express consent and I am not intending to pre-judge any such application, if that is what ever transpires. But it seems to me that it is plain that a rational person with an interest in the amenity of the area could say this affects amenity to a considerable degree.”
“any word, letter, model, sign, placard, board, notice, awning, blind, device or representation, in the nature of, and employed wholly or partly for the purposes of, advertisement . . . and (without prejudice to the previous provisions of this definition) includes any hoarding or similar structure used . . . for the display of advertisements . . .”
“Description. 13 An advertisement displayed on a site which was used for the display of advertisements without express consent on1st April 1974 and has been so used continually since that date. Conditions and Limitations 13(1) No substantial increase in the extent, or substantial alteration in the manner, of the use of the site for the display of advertisements on1st April 1974 is permitted;”
“33. If I may say so, I think that Mr Justice Collins was right, in the Maiden case, to accept and adopt that reasoning in relation to the construction and effect of class 13 in schedule 3 to the 1992 Regulations. But I do not think it apt to describe the removal of offending hoardings and their replacement by others as having the effect that the deemed consent was “revived”; or as giving rise to a “right to revert”