“There are four panels… The panels contain information and instructions in three languages, namely English, Spanish and Portuguese. The name of the manufacturer is given, and the distributor is identified as a Brazilian company forming part of the Roche Group. The packaging indicates that the product was made in the USA for export only. The three languages are spoken in the Caribbean and Central and South America. The most significant feature of the packaging is that it bears what is called a CE mark.”
“The registered trade mark shall confer on the proprietor exclusive rights therein. The proprietor shall be entitled to prevent all third parties not having his consent from using in the course of trade: a. any sign which is identical with the trade mark in relation to goods or services which are identical with those for which the trade mark is registered…..” a. any sign which is identical with the trade mark in relation to goods or services which are identical with those for which the trade mark is registered…..”
“The trade mark shall not entitle the proprietor to prohibit its use in relation to goods which have been put on the market in the Community under that trade mark by the proprietor or with his consent.”
“45 In view of its serious effect in extinguishing the exclusive rights of the proprietors of the trade marks in issue in the main proceedings …, consent must be so expressed that an intention to renounce those rights is unequivocally demonstrated. 46 Such intention will normally be gathered from an express statement of consent. Nevertheless, it is conceivable that consent may, in some cases, be inferred from facts and circumstances prior to, simultaneous with or subsequent to the placing of the goods on the market outside the EEA which, in the view of the national court, unequivocally demonstrate that the proprietor has renounced his rights.”
“15. The CE marking is understood by traders, and increasingly by consumers, as evidence of compliance with EU standards. If a diagnostic device is not intended for sale in the EU, it does not need to carry the CE marking. I therefore regard the presence of the CE marking on any particular product as evidence of that that product is intended for sale in the EU. My colleagues at Kent share my understanding… 16. I also believe that other operators in the marketplace understand the CE marking as a sign confirming that the relevant product meets European quality and safety standards. For these reasons, the CE marking is generally treated by all parallel importers as evidence of importability into the EU and, indeed, of importability for any movement between EU member states. This is evidenced by the fact that, on a day to day basis, when Kent buys parallel imported stocks we will always ask whether they are CE marked and would also always expect to be asked the same question by our prospective wholesale customers – this is a standard and constantly asked buyer’s question in the parallel import market in Europe. 17. Parallel importers and distributors will not generally buy products that do not bear the CE marking.”
“The CE marking is an EU approval mark needed for medical and other devices. I understand from the presence of the CE marking on product packaging that the product in question is intended for sale in the EU. In my view, such a pack is designed for free circulation within the EU. I believe that the only reason for putting the CE marking on a particular product is if the proprietor intends to market them in the EU.”