“For well over one hundred years each of the parties has carried on insurance business. They, and their respective group companies, now offer a wide range of financial services. Although in competition, Prudential (USA) has derived its business, principally, from the United States of America, while Prudential (UK) has operated mainly in the United Kingdom and other parts of Europe. Until recently, they had managed to co-exist without undue conflict under arrangements made in 1974. Those arrangements provided that Prudential (UK) would not use the “PRUDENTIAL” name or mark in the United States; and that Prudential (USA) would not use that name or mark in Europe or in certain countries of the Commonwealth. Prudential (UK) asserts that the arrangements constitute an agreement binding in law. Prudential (USA) accepts that the arrangements were made; but denies that they were intended to have, or do have, legal effect.”
“The terms of the alleged agreement are not specified but presumably are alleged to relate to New Zealand. However, various parts of the correspondence are clearly wholly unrelated to the New Zealand dispute and include admissions against interest concerning likelihood of confusion between the parties’ respective marks in other jurisdictions.”
“the said documents, and any other correspondence between the parties relating to how each of them may use their respective “PRUDENTIAL” marks and variants thereof, in settlement of any dispute concerning such marks, are protected by privilege under the ‘without prejudice’ rule, notwithstanding their use as evidence in these proceedings or in the Taiwan and New Zealand proceedings referred to above;”
“I now attach a summary of the position we reached and I would be grateful for your comments. I think it would be useful if we have it in mind that we should try to discuss developments on perhaps an annual basis.”
“I may possibly have included more than necessary in this letter in the interests of full disclosure. However, as we discussed during the meeting in August, the openness between the two companies has been critical to our making the understanding made ten years ago work well. We have every intention of continuing such openness and endorse the concept of meetings perhaps once a year to help the flow of communication.”
“We appreciate your cooperation and continued commitment to making our 1974 agreement work and adapt to our companies’ evolving needs.” (8) On12 January 1995 Mr Keith wrote to advise Mr Newmarch “of action which we have taken in the People’s Republic of China with respect to the ‘Prudential’ name”
“It appears that both of our companies have an interest in pursuing business opportunities in China under the ‘Prudential’ name, in one form or another, and have taken steps to secure servicemark protection of the name for our respective uses. On learning of your company’s servicemark application, and the January 6, 1995, deadline for filing an opposition thereto, we elected to make an opposition filing. We did so as a defensive measure, to preserve an opportunity to discuss these issues with you directly rather than to fight them out before the authorities in the PRC. In addition to merely providing you with this notice of our action, it is my hope that we can begin a dialogue that will permit us to come to some mutually agreeable terms governing our respective uses of the ‘Prudential’ name in China. It is potentially an important market for us both. Hence the best solution may be some form of concurrent use agreement, with steps being taken to avoid confusion by clearly indicating parentage and ‘county of origin’ (sic) of the parent, much as we have done in Canada. If this suggestion is of interest to you, please contact me so that we can work out the details. Our companies’ willingness to cooperate and compromise on matters such as these in the past have stood us in good stead. I hope we can do the same with respect to China.”
“Nevertheless, in the same spirit of cooperation as has prevailed for the last twenty years, we are prepared to follow the Canadian precedent subject to one proviso. I think that in the event of its becoming evident that there is confusion being caused, the position should be reviewed. Furthermore, if the confusion is clearly substantial, and assuming we have succeeded in obtaining a service mark registration for ‘PRUDENTIAL’, then further steps will be taken on your side to dispel that confusion. We can of course discuss what those steps are to be, if and when the need should arise. . . .”
“I would propose that we try to work out a generalized solution, letting each of us operate throughout Asia. We would each depend primarily on our local language names and logos for differentiation. We can recognize where each of us has ‘first claim’ to Prudential, but in that country the other could use a form of Prudential in conjunction with their local name: The Prudential Corporation with your logo in your case, and The Prudential Insurance Company of America with our logo in our case.” (9) Following that exchange of letters Sir Brian Corby and Mr Keith met in New York on23 February 1995 . On the next day Mr Keith was able to write that he was encouraged “that we can resolve the name issue in China and set some general guidelines for dealing with name issues in other countries in Asia”
“We have now been advised by local trade mark agents that Chinese law does not allow the concurrent registration of marks having a common main word or feature, especially when the respective designated services are the same.”
“We remain cautiously optimistic that the PRC Trademark Office might be willing to approve an accommodation for concurrent use, and possibly some form of registration, particularly, if jointly proposed by both parties, as we have previously discussed.” (10) Both Mr Keith and Mr Peter Davis, the new group chief executive of Prudential UK, were to visit Beijing during October 1995. Mr Keith had hoped to meet the relevant Minister to discuss trade mark issues. His letter of9 October 1995 to Mr Davis recorded that the Minister would not be available; and expressed frustration “because I believe that getting a resolution in PRC is an integral part of trying to come to an overall set of name proposals for Pru U.K./Pru U.S. in Asia”
“It has been suggested that it could be helpful to resolution of the issues in China to give a jointly signed letter to the Chinese, confirming our agreement in principle and request for their approval of concurrent use and registration. Perhaps Mr Davis could present such a jointly signed letter, formalizing our agreement in principle for joint use and requesting permission for co-existing registrations, to the appropriate Chinese officials during his visit. I attach a draft letter which we believe succinctly reflects our agreement in principle. We would appreciate your review and comments. Do you think this would be an acceptable procedure?”
“This letter formally confirms the agreement between The Prudential Corporation, plc, and The Prudential Insurance Company of America. The parties agree that both may use, and apply to register, one or more trademarks with the English word ‘Prudential’, in the People’s Republic of China. Both parties agree that there will not be a likelihood of confusion from these uses or registrations. This is because both parties intend to use ‘Prudential’ only in conjunction with distinctive names in the Chinese language, different logo designs (the face of ‘Prudence’ for Prudential Corporation, and the Rock of Gibraltar for Prudential of America) and reference to their own country of origin. The parties respectfully request that in consideration of this agreement The Trademark Office of The State Administration for Industry and Commerce of the People’s Republic of China permit both parties to be allowed to register one or more marks in International Class 36 which contain the English word ‘Prudential’.” (11) As I have said, there is nothing in the material before this Court to suggest that a letter in the form of that draft was agreed or signed on behalf of the parties. On16 July 1996 Mr Keith wrote to Mr Davis, referring to the efforts which had been made since the meeting in February 1995 and pointing out that “The objecting that each of us does in various places is to maintain position while we get to a solution in China that can guide positive resolutions elsewhere”
“Once a solution has been reached in China, we will use that as a guideline for naming options for you in the Philippines, or elsewhere, and for us in India or other places where you have clear priority on the use of the name Prudential.”
“That the rule rests, at least in part, upon public policy is clear from many authorities, and the convenient starting point of the inquiry is the nature of the underlying policy. It is that parties should be encouraged so far as possible to settle their disputes without resort to litigation and should not be discouraged by the knowledge that anything that is said in the course of such negotiations (and that includes, of course, as much the failure to reply to an offer as an actual reply) may be used to their prejudice in the course of the proceedings. They should, as it was expressed by Clauson J in Scott Paper Co v Drayton Paper Works Ltd (1927) 44 R.P.C. 151, 156, be encouraged fully and frankly to put their cards on the table. . . . The public policy justification, in truth, essentially rests on the desirability of preventing statements or offers made in the course of negotiations for settlement being brought before the court of trial as admissions on the question of liability.”
“As a practical matter, a consciousness of a risk as to costs if reasonable offers are refused can only encourage settlement whilst, on the other hand, it is hard to imagine anything more calculated to encourage obstinacy and unreasonableness than the comfortable knowledge that a litigant can refuse with impunity whatever may be offered to him even if it is as much as or more than everything to which he is entitled in the action.”
“Cutts v Head showsthat the rule has two justifications. Firstly, the public policy of encouraging parties to negotiate and settle their disputes out of court and, secondly, an implied agreement arising out of what is commonly understood to be the consequences of offering or agreeing to negotiate without prejudice. In some cases both of these justifications are present; in others, only one or the other.”
“The meeting took place in the context of ongoing discussions with a view to settling a number of issues between the two organisations. There is no dispute that both parties agreed to those discussions being conducted on a without prejudice basis. It is said that in the course of the meeting P&G made a claim of right and threatened Unilever with proceedings for infringement of the patent in suit”
“At a meeting of that sort the discussions between the parties’ representatives may contain a mixture of admissions and half admissions against a party’s interest, more or less confident assertions of a party’s case, offers, counter-offers, and statements (which might be characterised as threats, or as thinking aloud) about future plans and possibilities. . . . a threat of infringement proceedings may be deeply embedded in negotiations for a compromise solution.”
“. . . this court should, in determining this appeal, give effect to the principles stated in the modern cases, especially Cutts v Head, Rush & Tompkins and Muller. Whatever difficulties there are in a complete reconciliation of those cases, they make clear that the without prejudice rule is founded partly in public policy and partly in the agreement of the parties. They show that the protection of admissions against interest is the most important practical effect of the rule. But to dissect out identifiable admissions and withhold protection from the rest of without prejudice communications (except for special reason) would not only create huge practical difficulties but would be contrary to the underlying [objective] of giving protection to the parties (in the words of Lord Griffiths in Rush & Tompkins at page 1300): to speak freely about all issues in the litigation both factual and legal when seeking compromise and, for the purpose of establishing a basis of compromise, admitting certain facts. Parties cannot speak freely at a without prejudice meeting if they must constantly monitor every sentence, with lawyers or patent agents sitting at their shoulders as minders.”
“The present dispute arises between persons who either were parties to the original communications or have obtained the documents from persons who were such parties, and, to the extent that it be relevant, are commercially and corporately connected with such parties. If there was an implied agreement the persons before me are either bound by it as parties or must be taken to be subject to it by reason of the source of the documents in their hands. In my judgment it is strongly arguable, and indeed probable, that the without prejudice communications are indeed governed by an implied agreement that they will not be used in the current or any subsequent litigation between the same or related parties.”
“Having come to the conclusion that what the F-A-F companies wish and intend to do is, for the purposes of the interim application, at least very likely to be found at any eventual trial to be a breach of one or more contractual obligations governed by English law, it seems to me that the right course is indeed to grant an injunction restraining the acts which on that basis would be in breach of contract.”
“2. . . . the documents relevant to this application concern negotiations carried on by correspondence in 1995 with regard to the use of the name Prudential in the People’s Republic of China. . . . 10. But, [counsel for Prudential USA] contends, the 1995 correspondence and other similar communications may not be used in the proceedings in Taiwan or New Zealand. He submits that such correspondence came into existence for the purpose of negotiating a settlement of issues arising with regard to the use of the name Prudential in the People’s Republic of China and should not be used in proceedings relating to a trade mark dispute in Taiwan or New Zealand.”
“16. Counsel for P-US submitted that this correspondence fell within the ‘without prejudice’ rule as being part of the overall correspondence which started in 1974 in an attempt to avoid and settle litigation and continued from time to time as occasion demanded with correspondence aimed at resolving similar disputes in a local jurisdiction. . . . 17. Neither counsel addressed me on the detail of this correspondence. Having considered it for myself in the context of other evidence before me, in particular the correspondence of 1974, I do not consider that it comes within the ‘without prejudice’ rule at all.”
“18. As I have observed none of this correspondence was marked ‘without prejudice’. As the passage from the speech of Lord Griffiths in Rush & Tompkins I have quoted in paragraph 6 above shows, the absence of such a caption does not prevent the application of the rule if it is clear from surrounding circumstances that the parties were seeking to compromise an existing dispute whether it had given rise to proceedings or not. Nevertheless, given that the rule is dependent to some extent on an implied agreement, it is not without significance that at no stage over a period in excess of 20 years did the senior management or legal advisers of either company see fit to add such a caption. 19. The tenor of the 1995 correspondence was not to compromise an existing dispute but to prevent any dispute arising in either China or any of the other countries to which the Vice-Chairman of P-US or the Chairman of P-UK referred. The cross-filings in the People’s Republic of China were, as the correspondence shows, precautionary measures of an administrative nature not formal steps for the commencement of litigation. 20. It does not appear to me that the considerations of public policy described by Oliver LJ in Cutts v Head and referred to with approval by Lord Griffiths in Rush & Tompkins[1989] 1 AC 1280 , 1299 have any application to these communications. Nothing had been said or done by either party which was likely to give rise to any litigation the outcome of which might be affected by any admission made in the course of these negotiations. And if the protection of the ‘without prejudice’ rule is extended to communications of this nature the effect will be to withhold from the court evidence which may be material in many diverse contexts without good reason. For the reasons I explain later the impact of theHuman Rights Act 1998 indicates the need to apply the ‘without prejudice rule’ with restraint.”
“. . . It appears to me that the claim for P-US must be put on the basis of a contract governed by English law in order to entitle the court in England to intervene in relation to evidence tendered to a foreign court in respect of a matter within its exclusive jurisdiction. If it is so advanced then it is a substantive claim not an incidental application in the current action. This is not a purely procedural objection. The claim based on contract was not advanced until the hearing before me. At the very least it should have been the subject matter of some originating process followed if so advised by an application for judgment underCPR Rule 24.2 . In that event it would have been properly alleged, particularised and proved.”