"All transactions performed by the travel agent in respect of a journey shall be treated as a single service supplied by the travel agent to the traveller. It shall be taxable in the Member State in which the travel agent has established his business or has a fixed establishment from which the travel agent has provided the services. The taxable amount and the price exclusive of tax, within the meaning of Article 22(3)( b ), in respect of this service shall be the travel agent's margin, that is to say, the difference between the total amount to be paid by the traveller, exclusive of value added tax, and the actual cost to the travel agent of supplies and services provided by other taxable persons where these transactions are for the direct benefit of the traveller."
"In a case where the brochure price of a holiday is£1000 and the travel agent gives the customer a discount of£50 , the agent will tell the customer that he is able to reduce the price from£1000 to£950 . The travel agents will not say to the customer that they are making a contribution of£50 towards the holiday or that they are paying£50 on the customer's behalf,"